Senior Demand Generation Manager

Location: Canada Remote or Vancouver, BC

Reports to: VP of Revenue, Marketing

Intiveo is looking for a strategic Demand Generation leader to lead and grow our Demand Generation team. This role goes beyond the top-of-funnel, owning the program, campaign, and channel strategy across the full buyer journey. You will build integrated campaigns that move prospects through each stage of the lifecycle to drive measurable pipeline and revenue impact, not just lead capture. This isn’t an entry-level manager role - you’ll be expected to raise the bar. You’ll lead campaign strategy and execution, manage a growing team, and bring modern strategies to help us level up.

The ideal candidate will have an full-funnel mindset and a strong grasp of new demand generation frameworks and strategies to apply across the buyer journey - from awareness to conversion to closed won. You ideally have a background in lifecycle marketing or campaign management and know how to connect acquisition with nurture and conversion, and can bring together email, paid, events, website, and sales activation into cohesive multi-channel campaigns. Strong analytical skills and the ability to analyze data and extract actionable insights will be essential, as well as collaborating closely with the Content Team, RevOps, Sales, CX, and Product Teams to align campaign strategies with company priorities.

You’ll start by overseeing our Demand Generation team and agency relationships, with future opportunities to expand the team. 

What You’ll Do:

• Own strategy and execution of pipeline-generating campaigns and programs across paid, organic, email, web, events, field marketing, and partner channels
• Own and manage our marketing campaign calendar, ensuring campaign timelines are planned and executed on time to hit goals 
• Manage a portion of the monthly program budget, with a focus on spend efficiency and allocation across the buyer journey i.e. awareness, capture, conversion and acceleration
• Orchestrate the end-to-end campaign planning and execution process (including: goal setting, measuring results, and aligning teams) with KPIs tied to pipeline and revenue
• Collaborate with Sales leadership on aligning marketing and SDR campaigns
• Work with consultant and technology partners on co-marketing campaigns/programs
• Reporting and tracking of weekly and monthly demand generation KPIs and campaigns
• Building and developing a top-performing team, starting with two strong marketers
• Presenting on team initiatives and results at monthly townhall meetings and weekly revenue leaders meetings
• Partner with Sales and RevOps to align on funnel metrics, attribution, and lead quality
• Bring an outside-in perspective - identify what’s working, what’s not, and what we should try next

Who You Are:

• 5–8 years of experience in B2B SaaS demand generation, lifecycle, or revenue marketing, with a few years of leadership and mentoring experience
• Experience managing marketing program budgets and campaign strategy
• A focus on qualified pipeline and revenue, not only lead capture
• Some experience with B2B SMB SaaS, not solely enterprise focused (ABM)
• A data-driven mindset, a proactive attitude, and great organization skills
• Strong collaborator who seeks out cross-functional feedback and input
• A continuous development mindset, always learning new approaches and staying current with modern demand generation frameworks and advancements. 
• Excellent time management and organizational skills. Effective at prioritizing and managing multiple projects and deliverables simultaneously
• Strong understanding of modern channels, funnel metrics, and campaign strategy
• Confidence in your ideas, humility in your approach - you’re ready to bring new playbooks, but are open to other perspectives

Nice to have:

• Experience in customer or lifecycle marketing
• Background in field marketing or partner campaigns
• Familiarity with the dental or healthcare tech space

Even if you don’t tick every box but you feel you’d be a great fit, we’d love to hear from you!

How We Give Back to Our Employees:

• Generous vacation time
• Wellness Fund
• RRSP matching
• ESOP (employee stock ownership program)
• Annual retreat
• Plus, your birthday off! (Who wants to work on their birthday?)

About Intiveo

We are a fun, collaborative, and hard-working team of innovative minds who genuinely enjoy spending time together. At Intiveo, our values are Stewardship, Collaboration and Continuous Development. We embrace diversity and encourage you to share your voice. We want you to think outside the box, present new ideas, and be willing to fail. Our employees are empowered daily to see how their work helps Intiveo achieve our goal of becoming North America’s #1 patient care service provider.

Want to see more? Check out our Culture Book here!