Senior Demand Generation Manager

About StandardFusion

StandardFusion is a fast-growing SaaS company based in Downtown Vancouver. Our cloud-based SaaS GRC application is designed to make security and compliance simple and approachable. We allow organizations to quickly and easily manage their GRC program, operational risk, manage their organization's controls, control testing, and follow best practices. We have a very open and inclusive company culture that allows employees to get a grasp of the entire business. Your ideas and opinions are highly valued from day one and can influence big business decisions. We are looking for a great long-term fit to grow alongside our company — someone eager, smart, and driven who is willing to work hard and learn quickly. For more information, please visit our website by clicking here.

About the Opportunity

Due to an exciting period of expansion, we are seeking a talented Senior Demand Generation Manager to join our marketing team on a full-time basis. This role will focus on building and optimizing multi-channel marketing campaigns, leveraging digital advertising strategies, and collaborating cross-functionally to maximize lead acquisition and conversion.

Key Responsibilities

• Develop and execute a comprehensive demand generation strategy aligned with company goals.
• Identify and prioritize target markets and buyer personas, focusing on enterprise audiences.
• Execute and manage PPC campaigns across major platforms (Google Ads, LinkedIn Ads, Bing Ads, Meta, etc.).
• Design and implement multi-channel campaigns, including email marketing, webinars, events, sponsorships, and direct mail.
• Optimize campaign performance through A/B testing, audience segmentation, and lead nurturing strategies.
• Manage and allocate paid media budgets effectively to maximize ROI.
• Leverage data analytics tools (Google Analytics, HubSpot, Salesforce, etc.) to monitor conversion rates, cost per lead (CPL), and overall campaign effectiveness.
• Collaborate with sales, product marketing, content, and creative teams to align messaging and strategy.
• Partner with finance and leadership teams to forecast and allocate marketing budgets.
• Maintain relationships with industry partners, vendors, and associations to explore new demand generation opportunities.

KPIs/Success Metrics

• Drive significant growth in SQLs through expanded and optimized paid media channels
• Maintain or improve current lead conversion rates while scaling volume
• Meet or exceed monthly demo request targets
• Successfully launch and optimize new paid media channels beyond Google Ads, particularly LinkedIn and Bing Ads
• Manage campaign efficiency within target CPL and CAC parameters
• Develop and implement effective attribution models to accurately measure channel performance and ROI
• Improve campaign conversion rates through continuous A/B testing and optimization
• Identify and develop new scalable demand generation channels within the first 6 months
• Partner closely with the sales team to maintain strong collaboration while enhancing lead qualification processes
• Provide regular reporting on campaign performance and market trends to inform strategic decisions
• Establish benchmarks for new channels and demonstrate positive ROI within first 90 days

More About You

This role requires a strategic, data-driven marketer with strong analytical skills and expertise in digital marketing, demand generation, and paid media optimization. We value a results-oriented professional who is eager to take ownership and drive impact.

Required Skills and Experience:

• 5+ years of experience in digital marketing and demand generation in enterprise B2B SaaS.
• Proven ability to develop and execute successful multi-channel marketing campaigns that drive lead generation and revenue growth.
• Strong understanding of the marketing funnel, lead nurturing, and conversion rate optimization.
• Experience managing Google Ads, LinkedIn Ads, Meta Ads, Bing Ads, and other paid media platforms.
• Proficiency in CRM and marketing automation platforms (HubSpot, Salesforce, Marketo, etc.).
• Strong analytical skills with experience in tracking, measuring, and optimizing campaign performance.
• Excellent communication and presentation skills with the ability to collaborate across teams.
• Knowledge of SEO, content marketing, and organic social media strategies.

Preferred Skills:

• Experience marketing GRC software platforms, security compliance solutions, or similar risk management technologies is a significant plus.
• Familiarity with account-based marketing (ABM) strategies.

About the Benefits 

As a valued StandardFusion employee, you will be rewarded with a salary of $100,000 to $125,000 based on skills and experience. You will also receive a wide host of benefits, including: 

• Extended health, dental, and vision care.
• Flexible working hours.
• Professional Development Allowance. 
• Wellness programs. 
• A relaxed, casual work environment — no dress code! 
• Fully stocked kitchen, with a pantry of complimentary snacks, coffee, and tea. 
• Regular team lunches/dinners and company events and socials.
• Opportunity to take a break in your day and play games including foosball, board games, card games, and sports. You name it, we will play it! 
• Vacation and paid time off. 
• Experience working in a fast-paced startup environment with a ton of room to grow. 
• The opportunity to join a supportive diverse team of people who enjoy moving fast every single day.