Senior Demand Generation Manager

Company Overview:  
SAFR  from RealNetworks is a unified ecosystem specializing in face-based computer vision solutions optimized for real-world performance. Building on a legacy of digital media expertise and innovation, RealNetworks has created a new generation of products that employ best-in-class artificial intelligence and machine learning to enhance and secure our daily lives. 
 
Position Overview:  

Location: Remote in the US, West Coast preferred.
SAFR is looking for a results-oriented Senior Demand Generation Manager to build and scale pipeline generation across our retail business. Working closely with Marketing, Sales, SDRs, and executive leadership, you will own the execution of integrated marketing programs that generate qualified pipeline across our target retail segments, from independent retailers to SMB chains to national retailers.
This role is responsible for turning strategy into measurable demand. You will develop and execute campaigns, webinars, account-based marketing (ABM) programs, nurture journeys, and SDR enablement that consistently generate qualified opportunities for our sales organization.
If you thrive on building repeatable pipeline engines, measuring results, continuously optimizing campaigns, and embracing AI to improve marketing performance, we want to hear from you!
 

What you’ll do: 

Pipeline Generation 

• Plan and deliver webinars that educate prospects and generate qualified leads.
• Develop and execute integrated demand generation campaigns that create qualified pipeline across multiple retail segments.
• Plan and execute account-based marketing (ABM) programs targeting strategic accounts.
• Identify and prioritize target accounts in partnership with Sales.
• Build and manage multi-channel campaigns utilizing email, webinars, digital marketing, partner marketing, events, LinkedIn, and outbound support.
• Own campaign calendars and execution from planning through measurement.

Marketing Automation

• Build and optimize marketing automation workflows, lead nurture programs, and campaign reporting.
• Manage lead routing and campaign attribution within HubSpot.
• Continuously optimize campaign performance based on conversion metrics and pipeline impact.

Sales & SDR Enablement

• Partner closely with Marketing to translate messaging into executable campaigns.
• Provide SDRs and Account Executives with campaign assets, outreach messaging, target account lists, and follow-up programs.
• Ensure marketing campaigns and SDR outreach are tightly coordinated.
• Develop repeatable campaign playbooks that improve SDR productivity and meeting conversion.

Measurement & Optimization

• Measure campaign effectiveness using MQLs, SQLs, pipeline creation, conversion rates, and influenced revenue.
• Analyze campaign performance and recommend optimizations based on data.
• Incorporate feedback from SDRs, Sales, and customers to continually improve campaign effectiveness.
• Manage marketing budgets to maximize pipeline generation and return on investment.

What we are looking for: 

• 5+ years of B2B demand generation experience.
• Experience building integrated campaigns for SaaS products.
• AI-native marketer who routinely leverages generative AI tools to accelerate campaign development and improve performance.
• Demonstrated success generating measurable pipeline through multi-channel marketing programs.
• Experience with account-based marketing (ABM).
• Strong experience with HubSpot.
• Experience partnering closely with SDR and sales organizations.
• Strong analytical skills with experience measuring campaign ROI and pipeline performance.
• Excellent project management and organizational skills.
• Ability to manage multiple campaigns simultaneously.
• Experience marketing to retailers or physical security technology buyers, preferrable