Senior Data Strategist - Brand

Senior Data StrategistPosition: Full Time 

OVERVIEW

Movement Strategy is seeking a Senior Data Strategist with a deep curiosity about human behavior, social media dynamics, and data analysis. You’ll independently translate data into impactful strategies and compelling stories that combine performance metrics, social listening, and strategic thinking to drive impact for our clients.

As a Data Strategist, you’re both a big-picture thinker and a detail-oriented analyst who loves pushing boundaries. You have a keen ability to identify emerging trends, distill data into actionable insights, and craft narratives that resonate with clients and audiences alike. The ideal candidate is passionate about social media and brings a data-informed approach to creative strategy.

For this role, we are looking for a candidate with 6+ years of experience in social media for e-commerce and/or retail brands.  

A BIT ABOUT US

Movement Strategy believes that social media is the most important marketing channel. At Movement, we lead the best brand social channels (like Netflix, Amazon, WarnerMedia, Intuit, and more) to make award-winning social-centric work that breaks through the cultural zeitgeist and drives unparalleled brand growth. Our vision is to create a future where brands add real value to every community they touch - and our employees get to be a part of creating that future. We have remote hubs in New York, Denver, and LA, and we span across the United States. ​​Our team of high-performers thrives on collaboration and innovation, fostering an environment where diverse perspectives are valued, and creativity is encouraged at every turn. We prioritize professional growth and development, offering continuous learning opportunities and a supportive atmosphere that empowers our teams to push boundaries and deliver exceptional results.

KEY FOCUS AREAS

• Data Analysis: Support the development of social strategies and content optimizations with a strong foundation in social media metrics. Ability to reference raw data sets and organize information in order to derive value. 
• Data-Driven Insights & Social Listening: Leverage social listening and analytics tools to uncover audience behaviors, emerging trends, and competitive insights. Provide analytical rigor to every project, ensuring insights from social listening, consumer research, and data analysis are fully integrated with creative and media efforts. Use data to inform strategies that drive competitive advantage and resonate within digital spaces.
• Agility & Innovation: Approach new challenges with curiosity, adaptability, and an experimental mindset to enhance our ability to deliver on client’s needs in new and exciting ways. Contribute to a culture of continuous improvement within the team. Bring a passion for cutting-edge technologies like AI and data automation.
• Drive for Results: Pursue strategic objectives with focus, tenacity, and precision. Translate data insights into actionable recommendations that advance client goals and create measurable impact.
• Collaboration & Leadership: Collaborate with peer-level clients and colleagues, fostering strong working relationships and ensuring actionable delivery of insights. Be a source of stability and strength within the team. 

QUALIFICATIONS

• Strategic Thinking: Able to consume, assimilate, and distill diverse information into cohesive strategies, identifying insights across various inputs to shape strong recommendations. 
• Data Proficiency: Hands-on, recent experience with data tool stack in each of the following categories: 
• Social listening (Netbase, Brandwatch, Crimson Hexagon, etc.) 
• Site analytics (Google Analytics, Adobe Catalyst, app analytics, etc.)
• Native social analytics (Facebook Insights, Facebook Business Manager, Twitter Insights, Instagram Insights/Iconosquare or similar, etc.) 
• Data analysis & reporting tools (Google Sheets, Excel, Numbers, Tableau, Looker, etc)
• Competitor trackers (RivalIQ, Social Bakers, etc.) 
• Syndicated audience research (MRI, Simmons, GlobalWebIndex)
• Goal Setting: Must be able to create measurement and testing plans from scratch, including KPI definition, benchmarking, and forecasting. Lead ongoing reporting that tracks progress against goals, ensuring cross-functional understanding and application of optimizations.
• Industry Awareness: Stay updated on industry trends, social media platforms, and emerging technologies, applying this knowledge to enhance data analysis.
• Social Media Knowledge: Deep familiarity with social media platforms, trends, and metrics/KPIs.
• Deck Development & Presentation Skills: Ability to craft performance reports that align with client marketing objectives and provide a quantitative and qualitative understanding of social performance with clear and actionable optimizations. Independently present insights in a compelling and accessible way.

IDEAL QUALITIES

• Proactive and Curious: Naturally inquisitive about the digital and social landscape, with a drive to uncover insights that inform creative strategy.
• Collaborative Spirit: Excels in a team-oriented environment, contributing to a positive and open atmosphere.
• Analytical & Creative: Combines data analysis with creative thinking to develop strategies that are both grounded in insights and forward-thinking.
• Detail-Oriented: Possesses meticulous attention to detail in analyzing data and crafting strategic recommendations.
• Passionate & Unafraid: Comfortable speaking your mind and sharing thoughtful POVs both internally and with clients.

Benefits & Perks

Movement Strategy’s approach to the future of work: We embrace a remote culture and empower our employees to work wherever they feel most productive. To facilitate in-person collaboration, we have a partnership with WeWork which allows our employees to have a membership to any location nationwide. 

As a leader in social advertising, we rely on the creativity of our people to deliver the best work for our clients. In return, we invest in our employees by offering them a diverse suite of benefits from best-in-class carriers, with enough choice and flexibility to keep our team and their families healthy and happy today and tomorrow.

• 100% employee contribution for health (base plan), vision, and dental
• 401K Retirement Plan with Company Match
• Short and Long Term Disability
• Life Insurance & AD&D
• Paid Parental Leave
• Fully-Remote Agency
• Unlimited Paid Time Off
• Take-As-You-Need Paid Time Off
• Take-As-You-Need Paid Mental Health Days
• 10 days minimum required off per year
• (11) Company Paid Holidays
• (3) Summer Fridays- Fully Off
• Week-Long Winter Agency Closure
• Support for continued education
• New Business Referral Bonus
• Movement Journey Program -  Stipend for personal growth
• Health and Wellness Program
• WeWork Membership 
• Positive Impact and Diversity, Equity, and Inclusion (DEI) Committees 
• Employee Resource Groups

SALARY & COMPENSATION

In compliance with local and state law, we are disclosing the compensation for roles that will be performed in New York City, Colorado, and California. The range listed is just one component of Movement Strategy’s total compensation package for employees.  Individual compensation varies based on location, business needs, level of responsibility, experience, and qualifications. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. 

A successful applicant’s actual base salary may vary based upon, but not limited to, skill sets, years of relevant experience, qualifications, and certifications or other professional licenses held. Movement Strategy prides itself on providing competitive salaries and actively works to ensure there is pay equity across the company. 

Pay Range: $100k - $110k salary per year

Movement Strategy is an Equal Opportunity Employer

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply for jobs unless they check every single box. Movement Strategy is dedicated to building a diverse and inclusive workplace and strongly encourages those from historically and systemically marginalized communities to apply. 

We believe that what we put out into the world matters. And since we were founded on the principles of paving our own path, we take bold steps toward what we believe is the right direction. This means addressing the big stuff: the systems of inequality that impact some of us far more than others. As culture creators, we firmly believe we have a responsibility to our colleagues, clients, communities, and the industry to live up to the Movement’s name. We confront inequities head-on as they come, knowing that this work is never done and that we must keep the momentum.