Our mission at Oura is to empower every person to own their inner potential. Our award-winning products help our global community gain a deeper knowledge of their readiness, activity, and sleep quality by using their Oura Ring and its connected app. We've helped millions of people understand and improve their health by providing daily insights and practical steps to inspire healthy lifestyles.
Empowering the world starts with living our values and empowering our team. As a quickly growing company focused on helping people live healthier and happier lives, we ensure that our team members have what they need to do their best work — both in and out of the office.
We are looking for an experienced Senior Data Scientist to partner closely with Marketing, Finance, Retail, and Product to translate marketing data into better decisions and business outcomes. Your work will help Oura improve marketing efficiency, optimize spend allocation, strengthen channel and revenue measurement foundations, and build scalable decision systems that make our go-to-market organization smarter over time.
This is a full-stack applied data science role that requires strong data foundations, pragmatic model development, and the ability to turn technical models into operational and strategic action. We are especially excited about candidates who have experience going beyond standalone modeling to build AI-enabled decision systems that influence how teams prioritize, allocate budget, and take action.
What You Will Do- Develop models and optimization approaches that improve upper-funnel marketing performance, such as spend allocation, channel mix optimization, budget pacing, media efficiency measurement, audience strategy, and forecasted revenue impact.
- Design and operationalize decision systems that help the business move from static reporting to repeatable, data-informed action, including recommendation engines, scenario planning tools, and AI-assisted workflows.
- Lead experimentation and causal measurement across upper-funnel marketing programs, helping teams distinguish signal from noise and make better investment decisions across channels, campaigns, and retail partnerships.
- Build and maintain trusted data foundations that unify marketing, revenue, retail, and product data across channels and systems to establish performance measurement metrics.
- Build dashboards, reporting layers, and recurring analytical products that give leaders clear visibility into awareness and acquisition funnel health, campaign efficiency, retail performance, and revenue contribution.
- Partner with Marketing and other stakeholders to define the highest-leverage growth and efficiency problems, translate ambiguous business questions into analytical frameworks, and drive marketing spend decisions through rigorous data science.
- Collaborate with Data Engineering and business partners to improve data quality, instrumentation, metric definitions, and pipeline reliability across the marketing data ecosystem.
- Apply AI/ML methods where they create practical leverage, including predictive modeling, optimization, and LLM-enabled workflows that improve decision speed, quality, or scale.
- Translate complex analytical work into clear recommendations for non-technical and executive stakeholders, influencing roadmap, budget, and growth strategy decisions.
- Help raise the technical bar for the team through strong project ownership, documentation, peer review, mentoring, and thoughtful cross-functional collaboration.
We would love to have you on our team if you have:
- 6+ years of experience in data science, machine learning, or advanced analytics, with a track record of owning high-impact business problems end to end.
- Strong domain experience supporting Marketing, Growth, Retail, or other go-to-market functions in a consumer, e-commerce, retail, or digital business.
- Hands-on experience building marketing data science solutions such as spend optimization models, channel or campaign measurement frameworks, media mix or incrementality approaches, propensity models, budget planning systems, or upper-funnel decisioning systems.
- Demonstrated experience building not just models, but decision systems that operationalize analytical outputs into business workflows and recurring decisions.
- Proven experience of data engineering intuition, including experience unifying and transforming data across multiple systems to create reliable, scalable datasets for downstream analysis, experimentation, and modeling.
- Experience with experimentation, causal inference, forecasting, and optimization methods used to support business planning and growth investment decisions.
- Strong proficiency in SQL (dbt) and Python, with experience building analytical data models, machine learning workflows, and production-quality measurement systems.
- Experience applying AI techniques in practical business settings, ideally including LLM-enabled workflows, recommendation systems, decision support tools, or other AI-native products that augment human decision-making.
- Experience working with modern cloud and data platforms such as Databricks, AWS, dbt, Snowflake, or similar tools.
- Proven ability to communicate complex analytical concepts clearly to non-technical partners and to translate model outputs into recommendations the business can act on.
- Proven ability to partner effectively with cross-functional and distributed teams in fast-moving environments.
- Experience in e-commerce, DTC, retail, or omnichannel growth environments.
- Experience with marketing mix modeling, incrementality testing, attribution, or budget planning workflows.
- Experience connecting marketing, retail, and commercial performance data to downstream revenue outcomes.
- Experience in digital health, consumer technology, or wearable products.
- Experience mentoring other data scientists and helping shape cross-functional analytical roadmaps.
At Oura, we care about you and your well-being. Everyone here at Oura has a ring of their own and we are continually looking to improve employee health.
What we offer:
- Competitive salary and equity packages
- Health, dental, vision insurance, and mental health resources
- An Oura Ring of your own plus employee discounts for friends & family
- 20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off
- Paid sick leave and parental leave
Oura takes a market-based approach to pay, which may vary depending on your location. US locations are categorized into tiers based on a cost of labor index for that geographic area. While most offers will be closer to the starting range, successful candidates' pay will be determined based on job-related skills, experience, qualifications, work location, internal peer equity, and market conditions. These ranges may be modified in the future.
- Region 1 $172,550 - $203,000
- Region 2 $158,950 - $187,000
- Region 3 $147,900 - $174,000
A recruiter can determine your zones/tiers based on your U.S. location.
We are not considering candidates residing in the following states: Alaska (AK), Delaware (DE), Iowa (IA), Mississippi (MS), Nebraska (NE), South Dakota (SD), West Virginia (WV), and Wisconsin (WI)
Oura is proud to be an equal opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees. Individuals seeking employment at Oura are considered without regard to age, ancestry, color, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, genetic information, marital status, medical condition, mental or physical disability, national origin, protected family care or medical leave status, race, religion (including beliefs and practices or the absence thereof), sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws. We will not tolerate discrimination or harassment based on any of these characteristics.
We will work to ensure individuals with disabilities are provided reasonable accommodation to participate in the interview process, to perform essential job functions, and to receive other benefits and privileges of employment.
Disclaimer: Beware of fake job offers!
We’ve been alerted to scammers posing as ŌURA recruiters, especially for remote roles. Please note:
- Our jobs are listed only on the ŌURA Careers page and trusted job boards.
- We will never ask for personal information like ID or payment for equipment upfront.
- Official offers are sent through Docusign after a verbal offer, not via text or email.
Stay cautious and protect your personal details.
To all recruitment agencies: Oura does not accept agency resumes. Please do not forward resumes to our jobs alias, Oura employees, or any other organization's location. Oura is not responsible for any fees related to unsolicited resumes.
Skills Required
- 6+ years of experience in data science, machine learning, or advanced analytics
- Experience owning high-impact business problems end to end
- Domain experience supporting Marketing, Growth, Retail, or go-to-market functions in a consumer, e-commerce, retail, or digital business
- Hands-on experience building marketing data science solutions, including spend optimization, channel or campaign measurement, media mix, incrementality, propensity modeling, budget planning, or upper-funnel decisioning systems
- Experience building decision systems that operationalize analytical outputs into business workflows and recurring decisions
- Data engineering experience unifying and transforming data across multiple systems into reliable, scalable datasets
- Experience with experimentation, causal inference, forecasting, and optimization methods
- Strong proficiency in SQL and Python
- Experience with dbt and production-quality analytical data models, machine learning workflows, and measurement systems
- Experience applying AI techniques in practical business settings
- Experience with modern cloud and data platforms such as Databricks, AWS, dbt, Snowflake, or similar tools
- Ability to communicate complex analytical concepts to non-technical partners and translate model outputs into actionable recommendations
- Ability to partner effectively with cross-functional and distributed teams in fast-moving environments
- Experience in e-commerce, DTC, retail, or omnichannel growth environments
- Experience with marketing mix modeling, incrementality testing, attribution, or budget planning workflows
- Experience connecting marketing, retail, and commercial performance data to downstream revenue outcomes
- Experience in digital health, consumer technology, or wearable products
- Experience mentoring other data scientists and shaping cross-functional analytical roadmaps
Ōura Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Ōura and has not been reviewed or approved by Ōura.
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Fair & Transparent Compensation — Compensation is considered competitive for a midsize, high‑growth company, supported by posted role‑ and location‑based pay bands that signal structured ranges. A public equal‑pay pledge reinforces attention to fairness.
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Equity Value & Accessibility — Equity is a meaningful part of total compensation at a growing company, contributing to perceived upside over time. This ownership component complements base pay in the total rewards mix.
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Leave & Time Off Breadth — The package includes substantial PTO, paid holidays, and dedicated wellness days that together exceed a basic time‑off offering. This breadth of time away supports recovery and balance.
Ōura Insights
What We Do
Oura is an award-winning and fast-growing startup that helps people track all stages of sleep and activity using the Oura Ring and connected app. By providing daily feedback and practical steps to inspire healthy lifestyles, we've helped hundreds of thousands of people improve their sleep, understand their bodies, and transform their health. We’re on a mission to empower every person to own their inner potential, and we’re seeking talented individuals to join us on our journey. JOIN THE OURA TEAM Oura is full of skilled experts and we’re known to share a good laugh every now and then. We always strive to learn more and dig deeper into our research and analytics, to stay engaged and creative in everything we do. We respect our partners, privacy and the scientific method. We are a multi-disciplinary team of over 100 experts in hardware engineering, software development, machine learning, bioscience, sleep, industrial and UX design, production, marketing and customer experience. Oura Health Ltd.’s HQ and major manufacturing facilities are located in Oulu, Finland. Other locations include Helsinki and San Francisco.
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