Root was founded on the belief that car insurance is broken, and we set out to change it. We’re harnessing the power of technology to revolutionize this archaic, complicated industry. Using machine learning and mobile telematic platforms, we’ve built one of the most innovative insurtech companies in the world.
The Opportunity
Test, maintain, and enhance our marketing strategies across numerous distribution channels. Expand and diversify Root’s direct marketing portfolio by shepherding new mid-upper funnel channels from R&D to production. Rapidly prototype, test, and iterate on novel marketing strategies in the mid and upper funnel. Design time- and cost-efficient A/B tests that enable rigorous measurement of the incremental profit impact of marketing campaigns. Deliver clear and prompt communication of research results that drive action to leaders and stakeholders.
Telecommuting is permitted within the U.S.
Hours: Monday - Friday, 9:00am - 5:00pm EST
Salary Range: $157,500 - $189,000 per year
Root is a “work where it works best” company. Meaning we will support you working in whatever location that works best for you across the US. We will continue to have our headquarters in Columbus, Ohio. Less than 5% domestic travel required to Columbus, OH for company training/conference events.
What You Will Need to Succeed
- 3 years of experience in Analytics
- Master’s degree in Analytics Data Science or closely related field
- Developing targeted, data-driven marketing strategies and deploying them on DSPs such as The Trade Desk, DV360, or Meta.
- Create and deploy machine learning targeting models for social, video, display, and/or email campaigns.
- Design and implement A/B tests to measure the incremental lift of new campaigns.
- Experience using modern packages in Python or R.
- Experience with AWS utilities or EC2, or SageMaker, or S3, or Athena.
- Utilize version control (e.g. Git).
- Experience in databases and SQL.
As part of Root's interview process, we kindly ask that all candidates be on camera for virtual interviews. This helps us create a more personal and engaging experience for both you and our interviewers. Being on camera is a standard requirement for our process and part of how we assess fit and communication style, so we do require it to move forward with any applicant's candidacy. If you have any concerns, feel free to let us know once you are contacted. We’re happy to talk it through.
Please see our Privacy Notice available HERE for more information on how we process your personal data.
Consistent with the Americans with Disabilities Act (ADA) and the Civil Rights Act of 1964, it is the policy of Root to provide reasonable accommodation when requested by a qualified applicant or candidate with a disability, unless such accommodation would cause an undue hardship for Root. The policy regarding requests for reasonable accommodation applies to all aspects of the hiring process. If reasonable accommodation is needed, please contact [email protected]
Skills Required
- 3 years of experience in Analytics
- Master's degree in Analytics, Data Science or closely related field
- Experience developing targeted marketing strategies on DSPs
- Create and deploy machine learning targeting models
- Design and implement A/B tests
- Experience using modern packages in Python or R
- Experience with AWS utilities
- Utilize version control (e.g., Git)
- Experience in databases and SQL
What We Do
At Root, we’re doing things differently. We’re reimagining the services people need so that they serve them better. And we’re doing it by using data, technology, and rapid innovation to create products and experiences that are fair, easy, personal, and affordable. We’ve partnered with Carvana in a partnership that brings an industry-leading, seamless insurance process to the online car buying experience. The launch of Carvana Insurance Built with Root delivers an elevated customer experience made possible through a deep integration that pre-fills key customer information so that a customer can skip data entry and jump directly to evaluating quotes and customizing coverage. This fully embedded product experience—from quote to payment—happens entirely within the Carvana checkout process. Teams from both Carvana and Root have worked for months to build this bold technology platform. An early iteration involved 24 screens in the customer experience flow—that experience is now just three straightforward steps.
Why Work With Us
Our success is because of the hard work, ingenuity, and exceptional performance of our team. People come to Root because they know they can make an impact in their role, the company, and the industry. We’re passionate and curious self-starters, building a top-notch customer experience. Sound like something you’d like to be a part of?
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