About the Role:
The Senior Platform Manager will fulfil a critical role in our media planning and investment workstream, working with- and evangelizing for our proprietary software platform. This role involves equal parts platform management, user engagement and technical work. This role has one direct report (for now).
Platform Management
- Understanding problems facing our teams, and establishing whether we can help, and owning both the conversation and the solution.
- Stay ahead of the curve on major strategic developments on this account, and ensure that we are prepared for changes in scope or support.
- Evaluate the entire workflow/strategy, including elements outside of our immediate responsibility, to see if we can be working more intelligently.
- Take the lead on data quality, finding ways to quantify the quality, punctuality, completeness and accuracy of our data, and finding ways to improve all four.
User Management
- Along with your direct report, be the first point of contact for confused or lost users. Ideally not only resolving their immediate issue, but explaining to them why this happened and how to avoid it in future.
- If an issue is common or disruptive, consider how the platform might be tweaked to stop it happening at all.
- Engage with middle/senior management to ensure they are aware of what our platform can do, what it can’t do, and maintaining its presence in the broader conversation.
- When new functionality is deployed, immediately and assertively engaging with users and stakeholders to ensure they know how it works and what it’s supposed to achieve.
Technical
- Building, testing and deploying new functionality.
- Understanding the backend of our platform, and especially being aware of where the limit is in terms of what we can reasonably do.
- Having another look at some older elements of the backend to see if there are benefits to be found from rebuilding old functionality.
- Maintaining strong relationships with our developers and software engineers, as well as technical stakeholders outside of our immediate agency, including clients.
This role reports to an Associate Director, who has been working on this platform for eight years and is looking to transition to a more strategic role that is less involved in the day-to-day work. It currently is scoped to have one executive reporting into it, but that may change in either direction.
What we would like to see:
- Excellent communication skills:
- This includes technical communication skills, as you will be actively engaging with software developers/engineers, and must know how to speak their language.
- The ability to be clear, concise and patient with users, many of whom may not speak English as their first language and/or may be new to the industry.
- The confidence to speak for the platform in front of senior agency management and even senior clients, and to be able to answer their questions and establish yourself as the subject matter expert in every conversation.
- An aptitude for platform and reporting system development, how different teams of people with different skillsets can work together to deliver more data, higher quality data faster.
- Broad understanding of media buying, ad tech and taxonomies.
- A capacity to learn how different software platforms, and different parts of a single platform, pass data between them.
- Note that this role does not require any knowledge of programming languages, and you will not be required to do any actual ‘software development’.
- VERY high competence at Microsoft Excel.
- Strong Word/Powerpoint skills.
- Presentation skills, especially the ability to convey a technical subject to a non-technical audience, concisely and confidently.
Desirable Skills/Experience
- SQL, Python or similar.
- Regex.
- Expert-level familiarity with the rest of the MS Office suite.
- PowerBI (Tableau, MCI, etc also useful).
- Experience in building/calling API queries.
- Database management/data warehousing.
- Any other ETL platforms.
About Annalect EMEA:
Omnicom Media Group Europe (OMG EMEA) is the media division of Omnicom Group Inc., headquartered in London with offices in Manchester and Newcastle.
The Annalect EMEA team at OMG EMEA is the data, technology, and analytics division. We help CMOs and their teams harness data, technology, and advanced analytics to grow their brands.
We have built a variety of innovative product and specialist service solutions for clients and agency partners.
We build and maintain the Omni platform which gives agency and client teams access to these capabilities as well as the ability to integrate and combine their own data and technology with Omni. Omni has over 30,000 active users and is recognized in the industry as a leading marketing platform. We continuously innovate the platform to ensure our clients stay ahead of their competitors in data driven marketing.
Our team of Annalectuals is growing rapidly and are based in over 80 countries around the globe, supported by global and regional team hubs in NY, London, Singapore, Gurgaon, Bangalore, and Hyderabad.
The EMEA team is responsible for global and regional client relationships led from London, as well as the development of new data-driven marketing capabilities. They form part of our global team and collaborate closely with local market Annalect teams across EMEA as well as regional Omnicom agency partners.
Flexible Working
At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working. Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely. For example, you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30.
We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best - both in their careers and in their lives outside of work.
Be Your Best
We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at [email protected] to let us know how we can support you.
Diversity, Equity & Inclusion at OMG
At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.
We will process your personal data in accordance with our Recruitment Privacy Notice which is available on https://omnicommediagroup.com/recruitment-privacy-notices/.
Top Skills
What We Do
OMG UK delivers transformational experiences for consumers, clients and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, MG OMD, PHD and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences.
We are enormously proud of our Agency and Network of the Year accolades, including most recently, PHD named Adweek’s Global Media Agency of the Year, MG OMD named Thinkbox TV Planning Agency of the Year, and OMG Unite named Media Agency of the Year at the Leadership and Diversity Awards.
We are committed to providing a truly inclusive environment where everyone is able to bring their true selves to work, diverse voices and minority communities are valued, heard and well represented, and where everyone is able to thrive in a culture of equality, inclusion and fairness.
