The Role
Analyze user journeys and metrics, optimize ad performance, manage tracking implementations, design A/B tests, and maintain dashboards to support product claims.
Summary Generated by Built In
What You’ll Do:
- Analyze user journeys, activation funnels, retention cohorts, and conversion metrics to support product and growth decisions.
- Work closely with marketing to measure and optimize paid ad performance (CAC, ROAS, LTV).
- Collaborate with product teams to oversee and track event testing and integration.
- Manage and optimize tracking implementations through Google Tag Manager (GTM).
- Design and evaluate A/B tests across product and marketing experiments.
- Build and maintain dashboards using tools like Looker Studio and Metabase.
- Identify data gaps and ensure accuracy and consistency across reporting systems.
- Translate raw data into clear, actionable insights for product and growth teams.
- 5+ years experience in a data analyst, growth analyst, or product analytics role.
- Proficient with SQL and BI tools (Looker Studio, Power BI, Tableau, etc.).
- Experience with GA4, Mixpanel, or other product analytics tools.
- Hands-on experience with Google Tag Manager (GTM) for event tracking and analytics integrations.
- Strong understanding of growth metrics: CAC, LTV, activation, retention, funnels, etc.
- Experience working with paid ads platforms (Meta, Google Ads) and marketing attribution.
- Comfortable with A/B testing and statistical significance interpretation.
- Detail-oriented, proactive, and curious - with a knack for finding signals in noise.
- Familiarity with Python or R for data analysis.
- Experience with product-led growth or SaaS environments.
- Prior exposure to CRM or marketing automation tools.
- Opportunity to work on innovative AI products (Chatly and Imagine) that are shaping the future of user interaction and creativity.
- Collaborate with a passionate and talented team that values data-driven decision-making.
- Competitive salary and benefits package.
- A culture that encourages growth, learning, and innovation.
Top Skills
Ga4
Google Tag Manager
Looker Studio
Metabase
Mixpanel
Power BI
SQL
Tableau
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The Company
What We Do
Vyro builds the next generation of content creation tools powered by Artificial Intelligence and Machine Learning to empower you to express your creativity. With its global presence, Vyro offers 20 content creation apps unleashing the creativity of over 5 million active users every month. Vyronauts are passionate, driven and purposeful and we’re currently looking for more of such people to join our team. Check out our AI Art Generator Image: https://www.imagine.art/
