We are looking for a Senior Data Analyst to join our growing eCommerce Data team! Based from NEXT Head Office in Enderby, Leicestershire!
The Role:
As a Senior Data Analyst focusing on Marketing Sciences, you will play a critical role in bridging the gap between data and commercial strategy. You will work within DataBricks and Google Cloud Platform, partnering closely with the marketing, personalisation and commercial teams.
In this role, it will be your responsibility to deliver data driven insights and robust measurement strategies to optimize our marketing efforts, product recommendations, and overall customer experience. We are looking for someone with a strong analytical background in customer behaviour and experimentation, paired with great communication skills to present actionable findings to various stakeholders.
What You’ll Take On:
- Work with teams from around the business to understand commercial opportunities and gather requirements for analytical projects.
- Interrogate large volumes of data from a range of sources - including transactional, demographic and online - to uncover trends and build detailed customer profiles.
- Develop customer segmentations and deliver actionable insights to improve marketing effectiveness and target audiences.
- Present campaign performance, analytical findings, and strategic recommendations to a range of non-technical audiences.
- Proactively identify data-driven opportunities for personalisation and improvements to the customer journey.
What You’ll Bring:
- You must have a background in marketing analytics, customer segmentation, campaign measurement, or similar.
- You will have experience analysing digital customer journeys, marketing effectiveness, personalisation strategies, or similar.
- You will have strong data querying and manipulation skills using SQL and Python.
- Previous experience working within an eCommerce or digital marketing environment would be highly beneficial.
- Have excellent communication skills, with a proven ability to translate complex data into clear commercial stories for various audiences.
- You will have good time management skills with the ability to manage multiple deadlines and priorities.
- Strong knowledge of A/B testing analysis and experimental design is highly desirable.
- Knowledge of Databricks and BigQuery would be advantageous.
- 25% off most NEXT, MADE*, Lipsy*, Gap* and Victoria's Secret* products (*when purchased through NEXT)
- Company performance based bonus
- Sharesave scheme
- On-site Nursery available; OFSTED outstanding in all areas
- 10% off most partner brands & up to 15% off Branded Beauty
- Early VIP access to sale stock
- Access to fantastic discounts at our Staff Shops
- Restaurants with great food at amazing prices
- Access a digital GP and other free health and wellbeing services
- Free on-site parking
- Financial Wellbeing - Save, track and enhance your financial wellbeing
- Apprenticeship - Grow and develop on the job whilst gaining a qualification
- Direct to Work - Discount online and instore, collect your items the next day for free from your place of work or local store
- Support Networks - Access to Network Groups to empower and celebrate each other
- Wellhub - Discounted flexible monthly gym memberships, with apps, PT sessions and more
Skills Required
- Background in marketing analytics, customer segmentation, campaign measurement, or a similar field
- Experience analyzing digital customer journeys, marketing effectiveness, personalization strategies, or similar
- Strong data querying and manipulation skills using SQL and Python
- Excellent communication skills and ability to translate complex data into clear commercial stories
- Good time management skills and ability to manage multiple deadlines and priorities
- Previous experience in an eCommerce or digital marketing environment
- Strong knowledge of A/B testing analysis and experimental design
- Knowledge of Databricks and BigQuery
What We Do
BD is one of the largest global medical technology companies in the world and is advancing the world of health by improving medical discovery, diagnostics and the delivery of care. The company supports the heroes on the frontlines of health care by developing innovative technology, services and solutions that help advance both clinical therapy for patients and clinical process for health care providers. BD and its 65,000 employees have a passion and commitment to help improve patient outcomes, improve the safety and efficiency of clinicians’ care delivery process, enable laboratory scientists to better diagnose disease and advance researchers’ capabilities to develop the next generation of diagnostics and therapeutics. BD has a presence in virtually every country and partners with organizations around the world to address some of the most challenging global health issues. By working in close collaboration with customers, BD can help enhance outcomes, lower costs, increase efficiencies, improve safety and expand access to health care. In 2017, BD welcomed C. R. Bard and its products into the BD family. For more information on BD, please visit bd.com.
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