The Role
The Senior Data Analyst will lead analytics projects, translate complex data into actionable insights, and support cross-functional teams in improving business outcomes, focusing on lifecycle marketing.
Summary Generated by Built In
ABOUT THRIVE MARKET
Thrive Market was founded in 2014 with a mission to make healthy and sustainable living easy and affordable for everyone. As an online, membership-based market, we deliver the highest quality healthy, and sustainable products at member-only prices, while matching every paid membership with a free one for someone in need. Every day, we leverage innovative technology and member-first thinking to help our over 1,600,000+ members find better products, support better brands, and build a better world in the process. We are also a Certified B Corporation, a Public Benefit Corporation, and a Climate Neutral Certified company.
Join us as we bring healthy and sustainable living to millions of Americans in the years to come.
THE ROLE
At Thrive Market, data is core to how we operate, innovate, and grow. As we continue to scale, we’re looking for a Senior Data Analyst (Lifecycle Marketing) to play a critical role in turning data into strategic insight - guiding decisions for the Lifecycle Marketing team.
This role goes beyond building dashboards or pulling reports. Reporting into the Senior Manager, Data Analytics & Engineering, you'll help translate complex data into clear, actionable insights that shape business outcomes. Whether it's analyzing member behavior, optimizing campaigns, or supporting cross-functional initiatives, you'll bring rigor, curiosity, and clarity to every conversation.
You’ll be a trusted analytics partner to leaders across Thrive Market, connecting data to real-world outcomes, and helping teams make smarter, faster decisions every day.
RESPONSIBILITIES
- Lead high-impact, end-to-end analytics projects that inform key business and product strategies.
- Partner cross-functionally with stakeholders to align on priorities and translate questions into analytical frameworks.
- Deliver clear, data-driven insights that influence decision-making across the organization.
- Design and maintain dashboards, models, and datasets that empower business teams to self-serve and track performance.
- Identify data quality issues and help resolve inconsistencies across source systems.
- Support lifecycle and engagement analytics to inform retention, LTV, and user journey improvements.
- Collaborate with Finance to measure and forecast the financial impact of product and business decisions.
- Respond to ad hoc analytical requests with accuracy, efficiency, and business context.
- Bring thought leadership to Thrive Market’s data practices — recommending new ways to enhance our analytical toolkit and processes.
Support the Retention Marketing Team:
- Partner with the Retention Marketing team to evaluate customer journey touchpoints, measuring the effectiveness of email, SMS, and app engagement campaigns.
- Build dashboards and models to monitor lifecycle KPIs (churn, reactivation, engagement rates), identifying opportunities to improve retention and loyalty.
- Deliver insights that inform personalization strategies and CRM segmentation, enabling more relevant, data-driven communications that enhance customer lifetime value.
QUALIFICATIONS
- 7+ years of experience in data analytics, with a strong track record of business impact.
- MBA with a focus in analytics, strategy, or a related quantitative field.
- Ability to translate business questions into analytical frameworks and provide actionable, prescriptive insights to stakeholders.
- Proficiency in SQL and data visualization tools (e.g., Domo, Looker, Tableau) with a focus on self-serve dashboard governance.
- Advanced SQL skills with experience in cloud data warehouses (Snowflake, BigQuery).
- Experience using DBT and Python for data manipulation, transformation, and processing.
- Strong foundation in statistics and multivariate regression.
- Expertise in building and interpreting member segmentation models to drive personalized lifecycle campaigns.
- Proven track record of designing, executing, and analyzing complex A/B and multivariate tests across channels (email, SMS, push, onsite).
- Strong ability to connect CRM metrics (e.g., retention, LTV, churn, reactivation, ROAS) to overall business impact
- Ability to clearly communicate insights to non-technical audiences and influence decision-making.
- Experience collaborating with CRM, product, and data engineering teams to influence experimentation design, campaign strategy, and measurement frameworks.
- Strong knowledge of data quality, attribution, and causal inference techniques in the context of CRM performance measurement.
- Curious, collaborative, and highly self-motivated — with a bias for action and a business-first mindset.
- Experience in eCommerce or subscription businesses is a strong plus.
BELONG TO A BETTER COMPANY
- Comprehensive health benefits (medical, dental, vision, life and disability)
- Competitive salary (DOE) + equity
- 401k plan
- 9 Observed Holidays
- Flexible Paid Time Off
- Subsidized ClassPass Membership with access to fitness classes and wellness and beauty experiences
- Ability to work in our beautiful office in Playa Vista
- Free Thrive Market membership with exclusive employee discount
- Coverage for Life Coaching & Therapy Sessions on our holistic mental health and well-being platform
We're a community of more than 1 Million + members who are united by a singular belief: It should be easy to find better products, support better brands, make better choices, and build a better world in the process.
At Thrive Market, we believe in building a diverse, inclusive, and authentic culture. If you are excited about this role along with our mission and values, we encourage you to apply.
Thrive Market is an EEO/Veterans/Disabled/LGBTQ employer
At Thrive Market, our goal is to be a diverse and inclusive workplace that is representative, at all job levels, of the members we serve and the communities we operate in. We’re proud to be an inclusive company and an Equal Opportunity Employer and we prohibit discrimination and harassment of any kind. We believe that diversity and inclusion among our teammates is critical to our success as a company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. If you’re thinking about joining our team, we expect that you would agree!
If you need assistance or accommodation due to a disability, please email us at [email protected] and we’ll be happy to assist you.
Ensure your Thrive Market job offer is legitimate and don't fall victim to fraud. Thrive Market never seeks payment from job applicants. Thrive Market recruiters will only reach out to applicants from an @thrivemarket.com email address. For added security, where possible, apply through our company website at www.thrivemarket.com.
© Thrive Market 2025 All rights reserved.
JOB INFORMATION
- Compensation Description - The base salary range for this position is $130,000 - $170,000/Per Year.
- Compensation may vary outside of this range depending on several factors, including a candidate’s qualifications, skills, competencies and experience, and geographic location.
- Total Compensation includes Base Salary, Stock Options, Health & Wellness Benefits, Flexible PTO, and more!
Top Skills
BigQuery
Data Visualization Tools
Dbt
Domo
Looker
Python
Snowflake
SQL
Tableau
What the Team is Saying
Nick
CEO
Erin
Senior Director of Growth Marketing
Marcus
QA Engineer
Krisha
Lead Software Engineer
Christine
Senior Director of Merchandising
David
VP of Finance
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The Company
What We Do
Thrive Market was founded in 2014 with a mission to make healthy and sustainable living easy and affordable for everyone. We're an online grocery store that delivers the highest-quality organic and sustainable products at member-exclusive low prices. What's more, every paid annual membership sponsors a free one-year membership for a family in financial need. Every day, we leverage innovative technology and member-first thinking to help our more than 1.5 million members find healthy products, support brands making an impact, and build a better food future in the process. In 2020, we became a Certified B Corporation, making us the largest grocer in the U.S. to earn this coveted qualification.
Why Work With Us
Thrive Market was born out of a mission to deliver better products, better brands, and a healthier lifestyle to families throughout the United States. Our team is energetic, talented, and collaborative working together to reach our goal of providing our members with a best-in-class marketplace.
Gallery
Thrive Market Offices
Remote Workspace
Employees work remotely.
Thrive Market is a Remote-First Workforce: We host a number of events in our Playa Vista office where all employees are welcome!
Typical time on-site:
None
Los Angeles, CA
In a commitment to our Remote-First Workforce, we have downsized from our previous offices to a WeWork!
