Senior Data Analyst, Go-to-Market

About GameChanger:

We believe in the life-changing impact youth sports have on and off the field because they encourage leadership, teamwork, responsibility, and confidence—important life lessons that have the power to propel our youth toward meaningful futures. We recognize that without coaches, parents, and volunteers, organized youth sports could not exist. By building the first and best place to experience the youth sports moments important to our community, we are helping families elevate the next generation through youth sports.

If you love sports and their community-building potential, or building cool products is your sport, GameChanger is the team for you. We are a remote-first, dynamic tech company based in New York City, and we are solving some of the biggest challenges in youth sports today.

Why We’re Different

Whether this is your first job description or the hundredth one, what you’re thinking; is this just the same old senior analyst job description….zzzz. Well it’s not because we have TACOs! At GameChanger, we love our virtual tacos*; it’s how we show appreciation to our teammates (50K+ tacos given!) for the great work they’re doing! For example you could get tacos for:

• Building a report that shows in-app notifications’ impact…Luke in Marketing Ops will toss you a 🌮!

• Presenting a demo to the company on how we’ve built out a Customer Acquisition Cost model…lots of people will give you 🌮 🌮 🌮, especially Aaron in Paid Marketing!

• Measuring the impact of our Community Pass? Rebecca in Community will give you a 🌮!

• Tell a good dad joke? I’ll give you a 🌮 and enter it into our dad-abase!

Now let’s 🌮bout the role!

T: Tracking and Technology

We’re looking for somebody who’s excited to continuously help improve and optimize our tech stack and tracking. Some examples of this:

• Working with data engineering and marketing operations to stand up Braze for more targeted in-app notifications and email marketing campaigns. 

• Providing guidance on Snowplow front end tracking for our web and mobile app experience.

• Auditing and optimizing our AppsFlyer implementation so we can measure channel performance. 

• Helping evaluate an experimentation platform and product analytics tool to enable more self-service analytics at GameChanger. 

A: Analytics and Advise

Our analysts are versatile and technical, but their mission isn’t to just serve up dashboards or set up tracking. This work is done as a pre-req to advise our business partners on a course of action. Here are some projects you’d work on:

• Design channel and campaign level attribution to optimize incremental marketing spend and efforts.

• Help ideate, execute, and measure experiments designed to understand what drives user registrations and conversions.

• Proactively diagnose and provide hypotheses around macro-marketing performance like unexpected changes in team creations and lifetime value. 

C: Communication

At GameChanger, data is becoming our lingua franca and you’ll help spread the word of data by:

• Establishing a common vocabulary by defining metrics and dimensions.

• Actively listening to others so you can continuously build and improve our data knowledge and know-how.

• Sharing what you know by educating business stakeholders and other analysts.

• Owning the prioritization process for Go-to-Market data projects.

O: Organizations

At GameChanger, our people and culture are our differentiator, so it’s important you know who you’ll be working with. 

• Go-to-Market: Consists of marketing, partnerships, community, and product marketing. This org is relatively new, so you’ll have abundant opportunities to be a trusted advisor to create the data foundations with them.

• Data and Analytics (DNA): Our team has established processes and infrastructure that allow analysts to focus on doing the work rather than constantly dealing with data fires. Plus we’re really fun and love tacos! 

Who You Are:

• Prior experience in marketing analytics in a B2B and B2C SaaS subscription based environment.

• Prior experience analyzing and reporting on the performance of go-to-market activities (e.g., program return on investment, customer acquisition, attribution).

• Expert in SQL and working with relational databases.

• Experience with BI tools and data visualization.

• Experience with programming languages like Python or R.

• Experience working with data from Customer Engagement Platforms (e.g., Braze, Iterable), and mobile attribution sources (AppsFlyer).

• Written and verbal communication skills with technical/non-technical colleagues.

• Knowledge of digital advertising ecosystem and data sources (e.g., Facebook ads, Google Analytics, TikTok).

• Comfortable with answering unstructured business questions.

• Ability to work independently and be self-directed while also working within a collaborative team environment.

• Experience in a cross-functional or stakeholder-focused data role.

Bonus Qualifications:

• Experience with experimental design and experimentation platforms.

• Experience building datasets enabling user segmentation.

• Exposure to models that can be used to support Operations and Finance teams such as revenue forecasting, customer acquisition cost, return on investment, etc.

• Experience with engineering development processes (Git, code review, version control).

• Proficient in our data tech stack: Snowflake, Hex, Snowplow, dbt, Looker.

Perks:

• Work remotely or from our well-furnished, modern office in Manhattan, NY.

• Unlimited vacation policy.

• Paid volunteer opportunities.

• WFH stipend - $500 annually to make your WFH situation comfortable.

• Snack stipend - $60 monthly to have snacks shipped to your home office.

• Full health benefits - medical, dental, vision, prescription, FSA/HRA., and coverage for family/dependents.

• Life insurance - basic life, supplemental life, and dependent life.

• Disability leave - short-term disability and long-term disability.

• Retirement savings - 401K plan offered through Vanguard, with a company match.

• Company paid access to a wellness platform to support mental, financial and physical wellbeing.

• Generous parental leave.

• DICK’S Sporting Goods Teammate Discount.

• You get to make lots of sports puns at work.

• TACOS!

We are an equal opportunity employer and value diversity in our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

The target salary range for this position is between $130,000 and $155,000. This is part of a competitive total rewards package that includes incentive, equity, and benefits for eligible roles. Individual pay may vary from the target range and is determined by a number of factors including experience, internal pay equity, and other relevant business considerations. We review all teammate pay regularly to ensure competitive and fair pay.

DICK’S Sporting Goods has company-wide practices to monitor and protect the company from significant compliance and monetary implications as it pertains to employer state tax liabilities. Due to said guidelines put in place, we are unable to hire in AK, DE, HI, IA, LA, MS, MT, OK, and SC.

*We have a 🌮-nomy, a place where tacos can actually buy you something real at our Taco Shop. Though we’re 100% remote, when we meet in person, somebody might actually give you a real taco for you to sink your teeth into because they’re so happy to see you. 

Compensation Range: $130K - $155K