Senior Customer Marketing Manager (f/m/d)

Posted 4 Hours Ago
Easy Apply
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6 Locations
Hybrid
Senior level
Cloud • Information Technology • Sales • Software
LeanIX is a Leader in Gartner's Magic Quadrant and a strong performer in the Forrester Wave
The Role
The Senior Customer Marketing Manager will develop and advance customer marketing strategies, drive customer experience programs, create engaging content, and collaborate cross-functionally to enhance community activities. The role requires a deep understanding of customer needs and successful execution of community-focused marketing campaigns.
Summary Generated by Built In

SAP LeanIX is seeking a Senior Customer Marketing Manager (f/m/d) to join our hyper-growth company to drive customer marketing end-to-end. You will work closely with all levels in Marketing, Customer Success and Sales to ideate, build and scale customer experience programs aimed to increase the Community’s loyalty and 
growth. You should have a proven track record of understanding customer needs and the decision-making process while also having a strong focus on measuring the success of your programs and being able to confidently present the findings and developments to your key stakeholders.
Based in any of the following location:  London, United Kingdom, Bonn, Berlin, Walldorf, Munich Germany or Amsterdam, Netherlands.

WHAT IS WAITING FOR YOU?

  • Develop Customer Marketing Strategy: Ideate and develop an innovative
  • Customer Experience strategy based on insights across segments, product and personas while understanding the customer decision journey
  • Advance Customer Community’s Maturity: Work with Customer Success to up-level all existing community activities including communication and interaction
  • Drive Customer Programs: Devise programs that align the overall business goals to build awareness, generate pipeline, accelerate activation, drive advocacy and referrals.
  • Content Creation: Develop content calendars and programs to ensure we are providing valuable content to all member segments and driving engagement Cross-functional Alignment: Collaborate with all levels in Marketing, Customer Success and Sales to ideate, build and scale customer experience programs and build out customer

 

WHAT ARE WE LOOKING FOR?

 

  • > 5 years of experience in similar role with a track record of successfully driving customer marketing activities
  • BA/BS degree in marketing, analytics, business, or business informatics or similar
  • Independent creation and successful execution of community-focused marketing campaigns
  • Strong analytical skills and advanced project management skill
  • Excellent interpersonal and communication skills
  • Understanding of B2B SaaS

 

 

SAP LeanIX is a market leader for enterprise architecture management (EAM), driving the modernization of IT landscapes and continuous business transformation. Its software-as-a-service solutions empower organizations to create transparency, enabling them to visualize, assess and manage the transition towards their target IT architecture. By offering a data-driven and automated approach enhanced with AI, SAP LeanIX helps organizations make sound decisions and collaborate more effectively. SAP LeanIX serves over 1.400 companies globally across various industries, including more than 10% of the Fortune 500 and half of the German DAX 40. Headquartered in Bonn, and offices in Munich and Berlin (Germany), SAP LeanIX also has a strong international presence with offices in Boston (USA), London (UK), Paris (France), Amsterdam (Netherlands), and Ljubljana (Slovenia). In November 2023, LeanIX became part of SAP. For more information, visit www.leanix.net. Your application information might be therefore shared across both SAP and SAP LeanIX recruiting and hiring teams.

SAP LeanIX is not just a product, in fact it‘s a great place to work. Colleagues (700+) from dozens of countries jointly make our vision reality. We believe in transparent communication, personal development, diverse workforce, innovation by creating ideas that prove useful and that our world-class team deserves the best software stack money can buy.

At SAP LeanIX we have a Hybrid Work Mode which means you work remotely from your home office and work from one of our offices. SAP LeanIX teams and team members decide together on the work mode which suits them best. Next to that, we have great benefits for you,  CHECK OUT HERE WHAT IS IN FOR YOU! 

Please check our Applicant Privacy Notice available here for more information about how we process your personal data. If you have any questions or concerns about privacy or want to exercise any of your data privacy rights, please send an email to [email protected]

SAP LeanIX is committed to being an equal opportunity employer. Diversity is vital to driving the growth and success of our company. If you need an equitable interview process alternative, please let our team know at [email protected]. You will be treated with the utmost respect and confidentiality.

All applicants will receive consideration for employment based on experience, qualifications, and competencies. SAP LeanIX will not discriminate based on race, color, religion, belief, political affiliation, union membership, age, sex, pregnancy, sexual orientation, gender identity, national or ethnic origin, genetic information, creed, citizenship, disability, protected veteran or marital status, or any other status protected by applicable laws or regulations.

What the Team is Saying

The Company
Amsterdam
700 Employees
Hybrid Workplace
Year Founded: 2012

What We Do

LeanIX is the single source of truth for Corporate IT and Product IT to enable organizations to continuously transform. LeanIX addresses the frequent problem, that the required information about the IT landscape is missing, outdated or difficult to analyze. LeanIX has two products, the Enterprise Architecture Suite (EAS) and the Cloud Native Suite (EAS). Use cases include Application Rationalization, Technology Risk Management, the shift from monolithic architectures to Microservices and the migration into the Cloud. More than 40 certified partners such as Deloitte, Cognizant and PwC rely on the dynamically-growing IT company co-founded in 2012 by LeanIX CEO André Christ. The company is headquartered in Bonn, Germany with additional offices in Boston, Massachusetts; Munich, Germany; Utrecht, Netherlands; and, Hyderabad, India. It has more than 300 employees worldwide.

Why Work With Us

LeanIX has a start-up feel within a well-established company - a start-up with stability. We have had tremendous year over year growth in Europe since 2012, and now it is time for us to conquer the U.S! We are in hyper-growth stage, making it an incredibly exciting time to join the team. LeanIX is a global, collaborative and fast-paced company.

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SAP LeanIX Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

LeanIX has awesome offices throughout the globe that we love to utilize when possible, but flexibility for our employees is a top priority.

Typical time on-site: 20 % of the time
Amsterdam, NL
Atlanta, GA
Berlin, DE
Bonn, DE
Burlington, MA
Cardiff By the Sea, CA
Chicago, IL
Cincinnati, OH
Courbevoie, FR
Hoover, AL
Houston, TX
La Crosse, WI
Lake Mary, FL
Ljubljana, SI
London, GB
Miami, FL
Munich, DE
Naperville, IL
New York, NY
Plano, TX
Reston, VA
San Ramon, CA
Tempe, AZ
Washington, US
Watertown, MA
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