As Senior CRM Project Manager for Personalized Promotions & Wallet reporting to the CRM Group Director, you will drive Veepee's promotional strategy across all six European markets (France, Benelux, Germany, Spain, Italy & Switzerland) and business scopes (Flash Sales, Brandsplace, Clearance, Media, Le Club).
You own two interconnected mandates :
1/ Maximise the ROI of promotional marketing budget — covering all voucher and incentive mechanics across the full customer lifecycle, whether funded by Veepee or by brand partners.
2/ Lead the CRM workstream of the Wallet & Promotional Products project — Veepee's flagship 2026–2028 initiative to transform the “Mes Promos” space into a personalized, gamified promotional wallet.
You operate at the intersection of CRM strategy, product development and data. You influence without direct authority, acting as the bridge between the CRM team and other main stakeholders (Front/Growth, sourcing, finance teams).
You are accountable for defining your OKRs, owning your roadmap and delivering measurable impact on promotional performance.
🎯 TASKS
- Own the strategy and allocation of the voucher marketing budget across all lifecycle stages — acquisition, activation, engagement, reactivation.
- Define well-framed and scoped problems, linked to concrete business OKRs, based on evidence (expertise, data, feedback, etc.), and define functional features to answer these problems.
- Lead the execution with contribution of tech, data and operational teams
- Define the right promotional mechanics for the right moment: welcome offers, cashback, brand-funded vouchers, targeted incentives, win-back promos.
- Build and maintain a promotional performance framework: track ROI by mechanic, by market, by lifecycle stage, and by funding source (Veepee vs. brand partners).
- Identify optimisation levers and challenge the status quo — push toward more targeted, more personalised and more cost-efficient promotional strategies.
- Work closely with our CRM Data Steward to leverage the Voucher Performance tracking tools and A/B test dashboard; design and run structured tests on promotional mechanics.
- Act as the CRM lead on the Wallet & Promo Products project — Veepee's strategic initiative to reinvent the promotional experience for members.
- Translate CRM strategy and member insights into concrete product requirements for the Front/Growth PM team.
- Define and champion the gamification vision for the promotional wallet: mechanics, member journey, engagement loops — this is a blank page and yours to write.
- Contribute actively to the product roadmap: challenge priorities, validate UX directions, and ensure CRM objectives are embedded in every sprint.
- Coordinate with our Head of CRM Engagement & Conversion and our Head of CRM Traffic & Recruitment to ensure promotional mechanics are consistently integrated into lifecycle journeys and traffic plans.
- Monitor the live rollout of product-specific promotions (currently in test) and drive the scaling strategy across markets.
- Serve as the single point of contact for promotional topics within the CRM team and toward external stakeholders (Finance, Brand Partnerships, Product, Tech).
- Participate in CRM leadership discussions and contribute to the CRM team's collective roadmap — promotional levers are a shared enabler across all lifecycle strategies.
- Document everything: strategy, decisions, test results, roadmap contributions. Documentation is a deliverable, not an afterthought.
Promotional Budget Strategy & ROI Optimisation
Wallet & Promotional Products — CRM Product Owner
Cross-functional Influence & Alignment
👉 MUST HAVE skills
- 7–8 years of experience in CRM, promotional marketing, loyalty or incentive strategy — ideally in e-commerce or retail.
- Proven track record of managing and optimising a significant promotional or incentive budget with demonstrated ROI impact.
- Strong analytical profile: comfortable with performance data, A/B testing frameworks and KPI-driven decision making.
- Experience working at the intersection of marketing and product: able to translate business needs into product requirements and engage credibly with PM and Tech teams.
- Excellent cross-functional collaboration skills — you influence, align and drive without hierarchical authority.
- Structured thinker with strong project management discipline: you handle complexity, prioritise well and deliver on time.
- Fluent in English (working language). French is a strong plus.
👉 NICE TO HAVE skills
- Experience designing loyalty or gamification mechanics (even if called something else).
- Familiarity with CRM platforms (Salesforce Marketing Cloud, Adobe Campaign or equivalent).
- Experience in a B2B2C or marketplace environment.
- Knowledge of brand co-funding / trade marketing mechanics.
BENEFITS
👉Variable bonus
👉The dynamic and creative environment within international teams
👉The variety of self-education courses on our e-learning platform
👉Participation in meetups and conferences locally and internationally
👉Flexible Office with up to 2 days at home
👉Health insurance
⚙️ RECRUITMENT PROCESS
- 1️⃣ HR interview
- 2️⃣ Manager interview
Skills Required
- 7-8 years of experience in CRM, promotional marketing, loyalty or incentive strategy
- Proven track record of managing and optimising a significant promotional or incentive budget
- Strong analytical profile comfortable with performance data and A/B testing
- Experience working at the intersection of marketing and product
- Excellent cross-functional collaboration skills
- Fluent in English
Veepee Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Veepee and has not been reviewed or approved by Veepee.
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Leave & Time Off Breadth — Feedback suggests five weeks’ paid vacation, additional RTT accrual, and periodic extra closure weeks provide substantial time off for many roles. These provisions are highlighted as part of the standard package in core European locations.
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Healthcare Strength — Feedback suggests complementary health insurance via a mutuelle (often Alan) is a consistent element of the package. This anchors the basics of medical coverage in line with local norms.
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Flexible Benefits — Feedback suggests hybrid work is common, with regular remote-work options and occasional telework stipends. Meal support and public-transport reimbursement add everyday flexibility depending on site and role.
Veepee Insights
What We Do
The vente-privee group has consolidated its various European brands, together made up of 6000 employees, under one unified conglomerate: VEEPEE. This coalescence marks a new chapter in its European history. Present in 10 countries now, Veepee is taking a leading role in the European digital commerce landscape
