Senior CRM Manager

Posted 13 Days Ago
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2 Locations
Remote
Senior level
Blockchain • Fintech • Information Technology • Payments • Software • Financial Services • Cryptocurrency
The Role
The Senior CRM Manager will develop CRM strategies, optimize omnichannel flows, run A/B tests, and drive revenue growth through CRM channels.
Summary Generated by Built In

We are looking for a Senior CRM Manager who will be responsible for developing CRM streams for Mining, GoMining Academy, and Miner Wars, as well as supporting the development of onboarding.

The key goal of the role is to grow CRM channel revenue within the assigned streams. This is an independent role for a specialist with strong analytical thinking, capable of making decisions and taking ownership of results

Responsibilities
  • Develop and optimize CRM scenarios within the assigned streams.
  • Design omnichannel flows (email, push, in-app).
  • Develop, prioritize, and launch data-driven hypotheses.
  • Run A/B tests with control groups and analyze their impact on key metrics.
  • Segment users based on behavioral events and attributes.
  • Define requirements for events and attributes in collaboration with the product team.
  • Write communication copy; perform email HTML setup when needed.
  • Delegate tasks and ensure quality of execution.
  • Drive CRM channel revenue growth within the assigned scope.

Requirements
    • 5+ years of experience in CRM marketing.
    • Hands-on experience with Customer.io or similar platforms.
    • Experience building complex triggered and omnichannel flows.
    • Ability to formulate and validate hypotheses.
    • Strong understanding of statistics and A/B testing principles.
    • Ability to quickly understand the product and adapt to change.
    • Ability to make independent decisions without constant supervision.
    • Experience working in a multitasking environment.
    • Readiness to respond quickly to work-related communications.
    • English level: at least Intermediate (spoken and written).

Benefits
  • Full support at the start and training (including courses, English, conferences - up to 100% compensation);
  • “Employee of the Month” award - we value and reward our stars;
  • Paid leave: up to 28 vacation days +  8 company Holidays + 5 personal days per year
  • Retreats in international locations (for example, company apartments in Cyprus)
  • Career growth opportunities—from expert to top manager;
  • Convenient work-life fit: flexible schedule, remote work, respect for personal boundaries.

Top Skills

Customer.Io
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The Company
106 Employees
Year Founded: 2017

What We Do

At GoMining, we’re building a Bitcoin-centric superapp and web3 ecosystem — a gateway to earn, engage, and expand your exposure to BTC in entirely new ways. Mining remains our foundation. But our ambition reaches far beyond. Over the past year, we’ve started layering experiences that connect users more deeply with the Bitcoin economy: 🔹 Miner Wars — the world’s first GameFi mining strategy, letting players compete, strategize, and influence real Bitcoin rewards. 🔹 Virtual + debit cards (coming soon) — bringing daily BTC utility to the mainstream. 🔹 A Bitcoin rewards marketplace — turn hashrate earnings into real-world value. 🔹 BTCFi launchpad — early access to Bitcoin-native projects, with allocation rights tied to actual hashrate ownership. We’ve also hit major milestones on the way: ✅ 4,170+ BTC mined ✅ 3,389,230 total registered app users And we’re just getting started. From real mining infrastructure to GameFi, mining rewards, and Bitcoin-powered financial tools — we’re reimagining what it means to interact with Bitcoin. Seamlessly. Strategically. Globally. If you’re a forward-thinker with a passion for blockchain, crypto, and decentralized tech — we’d love to connect. Explore open roles and help us shape the next chapter of Bitcoin.

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