Senior CRM Manager (gender neutral)

Yousician impacts and enriches the lives of millions of people by empowering them to play the music they love, learn something new, and nourish their well-being with something meaningful. We merge music and tech to amplify the everyday. We reimagine the way people learn to play so that everyone can play. 

And, you don't need to be a musician to join Yousician! 

We’re a band of passionate professionals who love what they do, are great at it, and move to the beat of the same drum. We’re for all players,  from newbies to seasoned pros. If you are looking for a rewarding career opportunity that helps shape the future of music-tech, you’re in the right place!

You’ll be the architect and driver of our CRM vision for GuitarTuna, building data-driven, highly personalized lifecycle campaigns that engage, retain, and convert users at every stage. Working alongside product, data, marketing, and creative teams, you’ll have a direct impact on the growth trajectory of one of the world’s most beloved music apps.

As a Senior CRM Manager for GuitarTuna, your day-to-day responsibilities will involve:

• Develop and execute a comprehensive CRM strategy for GuitarTuna, balancing initiatives to increase DAU and maximize revenue through user retention, upsell, and reactivation campaigns.
• Own the end-to-end lifecycle marketing roadmap: onboarding, engagement, win-back, and monetization flows across email, push, in-app messaging, and emerging channels.
• Design, launch, and optimize segmented, personalized campaigns using data insights, behavioral triggers, and experimentation (A/B testing, multivariate testing).
• Collaborate closely with product, data, and growth teams to align CRM initiatives with feature releases, content drops, and seasonal campaigns.
• Analyze campaign performance against key KPIs (DAU, LTV, conversion, churn, ARPU), and translate insights into actionable improvements.
• Champion a culture of experimentation, continuously testing new tactics to unlock incremental engagement and revenue.
• Ensure CRM best practices, compliance, and deliverability across all channels and regions

• 5+ years of hands-on CRM, lifecycle, or retention marketing experience in high-scale B2C mobile apps, ideally subscription or freemium models.
• Proven track record of driving both DAU and revenue through data-driven, segmented CRM campaigns.
• Deep expertise in CRM tools, user segmentation, and marketing automation.
• Proficiency in advanced HTML and CSS for email and in-app message creation and customization.
• Strong analytical skills; comfortable with cohort analysis, funnel metrics, and experimentation frameworks.
• Experience collaborating in cross-functional, fast-paced environments and influencing product roadmaps.
• Creative thinker with a passion for music, digital education, or creative technology.
• Excellent written and verbal communication skills in English.

• You’ll have an opportunity to join our diverse international team, backed by the top VCs and competing with the best education applications in the world 
• You'll have a meaningful and profound impact on the lives of millions of musicians and future musicians all around the world.
• You’ll get to work with a passionate and friendly growing band of PMs, designers, developers and data scientists.
• Relocation support
• You'll get a competitive compensation package - salary, perks- and work in an awesome office in Berlin.

Send us your application and CV(in English). Or get in touch with us through our Talent Acquisition Partner [email protected]. Let's make the world a more musical place together! #rockon

Yousician is the world’s largest music-tech company, with millions of users worldwide. Based in Helsinki, Finland, Yousician is home to the category-defining Yousician and GuitarTuna apps. Yousician, the #1 platform to learn and play music, makes learning fun, easy, and more accessible for everyone. Yousician’s innovative, award-winning technology listens to you play and gives instant feedback. With interactive, gamified lessons and songs, and courses by world-famous artists like Metallica and Jason Mraz, Yousician empowers people to play music they love. GuitarTuna, the #1 tune-and-play app (iOS, Android, WP), has won numerous international business awards, including WIRED’s hottest Finnish start-up, SXSW, Midem, Launch.edu, and educational awards such as Sunday Times 'World's best apps' and Best European Learning Game. Today Yousician employs 140+ professionals from nearly 30 nationalities. We're hiring, so come join our amazing team and help us make the world a more musical place!

At Yousician, we’re on a mission to make musicality as common as literacy, and key to that is building a team as diverse as the people we serve. As part of our ongoing journey towards building a diverse, equitable and inclusive culture and in accordance with our core values, we welcome applications from all individuals, regardless of background, age, race, color, ethnicity, religion, disability, gender, sexual orientation, family status, education, socioeconomic status or any other characteristic. People with severe disabilities will be given preference if equally qualified.

If you have a disability, special needs, or require any specific needs or support during the application process, please feel welcome to inform us and we’ll gladly provide the support you need during the application and interview process.

We’re here to make music more accessible and that includes the path to joining our team.

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