Senior CRM & Email Marketing Specialist

You’re more valuable than ever – And that’s just how we’ll make you feel.

Summary:
The Senior CRM & Email Marketing Specialist will be responsible for planning, developing, and executing targeted Email and SMS/text campaigns designed to enhance engagement and deliver meaningful value to our existing customer base.

Leveraging a combination of industry best practices and data-driven strategies, this role will play a critical part in deepening customer relationships and driving retention. Operating within Salesforce Marketing Cloud, the Senior CRM & 
Email Marketing Specialist will lead lifecycle marketing initiatives focused on personalized communication and behavioral targeting. This role requires a strategic mindset paired with hands-on execution capabilities, including campaign deployment, performance analysis, and continuous optimization.

Qualifications:  
Education Required:  
• Bachelor’s degree in marketing or related field. 

Licenses/Certifications Required:  
• None 

Work Experience Required:  
• 5+ years in marketing, with an agency or similar role. 
• 5+ years of experience in lifecycle marketing, with a strong background in journey building and campaign execution. 

Preferred Qualifications, Education, Licenses, Certifications, Experience, etc.: 
• Healthcare and/or multi-location retail experience. 
• Experience in business development, marketing agency, sales, brand ambassador or similar role.

Knowledge, Skills, and Abilities:
• Ability to build and manage customer journeys across Email, SMS, and direct mail to drive retention and revenue. 
• Skilled in using Salesforce Marketing Cloud for campaign creation, automation, segmentation, and reporting. 
• Experience designing, launching, and optimizing personalized, data-driven marketing campaigns. 
• Proficient in deploying and managing tools that support scalable, automated marketing initiatives. 
• Ability to analyze customer behavior and segmentation to inform targeted strategies.

• Skilled in developing and applying testing methodologies to improve campaign performance and engagement. 
• Capable of tracking KPIs, assessing ROI, and producing actionable dashboards and insights. 
• Strong ability to work across teams (brand, creative, merchandising, analytics) to align marketing efforts. 
• Experience leading creative briefings and guiding messaging that resonates with segmented audiences. 
• Ability to align lifecycle marketing efforts with broader business goals and customer retention strategies. 
• Proven success in leading, mentoring, and developing a team of marketing professionals. 
• Clear communicator with the ability to present insights and recommendations to stakeholders. 
• Strong organizational skills to manage multiple campaigns, priorities, and deadlines effectively. 
• This role involves interaction and collaboration with other departments and requires excellent judgment and interpersonal skills.

Essential Duties and Responsibilities 
Campaign Strategy & Execution 
• Design and implement personalized email, SMS, and direct mail campaigns aimed at maximizing customer lifetime value and revenue growth. 
• Lead creative briefings in collaboration with Brand and Creative teams, providing data driven recommendations for new and existing email series. 
• Develop and refine A/B testing methodologies to optimize campaign effectiveness and engagement. 
• Monitor key performance indicators (KPIs) and deliver actionable insights to stakeholders to inform ongoing program enhancements. 

Technical Enablement 
• Partner with engineering, data, and analytics teams to advance lifecycle marketing capabilities, including event-based triggers and behavioral segmentation. 
• Manage the deployment of new technologies and tools to support scalable, automated marketing initiatives. 

Customer Data & Insights 
• Conduct in-depth analysis of customer data to uncover behavioral trends, preferences, and segmentation opportunities. 
• Translate insights into targeted lifecycle strategies across owned and paid channels, including Email, SMS, and direct mail. 
Cross-Functional Collaboration 
• Align lifecycle marketing initiatives with broader retention goals by working closely with marketing, insights, brand, merchandising, and site teams. 
• Collaborate with creative teams to craft compelling content and messaging that resonates with segmented audiences 

Performance Measurement & Reporting 
• Track and evaluate performance metrics for Email and SMS campaigns to assess impact and ROI. 
• Produce regular reporting dashboards and strategic recommendations to guide future campaign development and optimization.

GoHealth Core Values 
GoHealth’s Core Values, listed below, are essential functions of this position: 
• Collaboration: Takes ownership for collectively establishing productive partnerships and relationships and seek to gain joint understanding of priorities and objectives so that the greater good of the organization and those we serve is always at the forefront. 
• Innovation: Consistently uses good judgment, applying creativity to overcome obstacles and increasing effectiveness and efficiency through process and other forms of innovation. 
• Diversity & Inclusion:  Fosters diversity and inclusion, to be able to better understand team members, our customers and partners.  Engages the strengths and talents of each GoHealth team member, creating an environment of involvement, respect and connection where the richness of ideas, backgrounds and perspectives are harnessed. 
• Courage & Integrity: Models and practices the highest ethical and professional standards; demonstrates pride and personal interest in our patients, partners and fellow team members, deeply engaging in the business. Makes decisions, with a focus on doing the right thing; treats team members, our customers, partners and vendors with dignity, consideration, open-mindedness and respect. 
• Accountability: Always shows initiative, demonstrates a bias to action and gets things done. Actively accepts responsibility for diverse roles, obligations and actions that positively influence patient and customer outcomes, our partnerships and the healthcare needs of our communities.

Physical Requirements 
• Office Environment: Tasks may be conducted within a climate-controlled office setting. 
• Physical Activity: The role may require the ability to lift, carry, push, or pull materials, supplies, and equipment (up to 10-25 lbs.) Duties typically involve a combination of sitting, standing, and walking, with frequent changes in position. 
• Travel: Travel may be required, including travel between Company locations and out-of town destinations as needed. 
• Safety Equipment: May require the use of safety equipment for infection prevention.

Note: This Job Description is not inclusive of all the duties of the position. You may be asked by Leaders to perform other duties. Leadership may revise this job description at any time.

Equal Employment Opportunity Statement 
The Company and its affiliates, joint venture partners and entities under common management are Equal Opportunity Employers. They do not discriminate based on race, color, religion, national origin, age, sex, disability, veteran status, sexual orientation, gender identity, or any other protected 
status under federal, state, or local law. 

ADA Accommodation Statement 
Reasonable accommodations are available for qualified individuals with disabilities upon request. This role defines success by achieving essential function outcomes, not by the method of completion.

Compliance Statement 
This job will be performed consistent with ADA, FMLA, FLSA, and other applicable federal, state, and local laws regulating employment.

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All qualified persons are granted an equal opportunity for employment without regard to race, color, religion, sex, sexual orientation and gender identity or expression, age, national origin, citizenship status, disability, genetic information, medical condition, family care leave status, pregnancy or pregnancy-related condition, otherwise qualified disabled or veteran status. The company will comply with all fair employment laws in each of the jurisdictions where we conduct business.
For applicants in California, please review our California Consumer Privacy Statement here. https://www.gohealthuc.com/privacy-policy