The Role
The Senior Creative Strategist will oversee content production, manage creative processes, and enhance brand identity using AI tools, while engaging B2B audiences in the dental sector.
Summary Generated by Built In
Job Title: Sr. Creative Strategist
Location: Hybrid — Lehi, UT • 3 days/week on-site
About Janie
Janie is the operating system for modern dental practices. It replaces the patchwork of point solutions and manual workflows with one end-to-end, autonomous system that handles scheduling, patient engagement, insurance verification, and revenue cycle. By giving practices one place to run everything, they're able to do more with less and focus on what matters most: caring for their patients.
We're a fast-growing, venture-backed startup led by former MBB consultants and repeat founders with multiple successful exits. We move fast, operate with extreme ownership, and obsess over delivering an exceptional customer experience.
About the role
We’re looking for a creative strategist to own the content and creative production process at Janie. You’ll scope, create, and edit video and static ads across paid and organic channels. You’ll treat AI as a core creative lever as we build a brand that dental practices notice and remember. You’ll work directly with the GTM founder with real latitude to shape what Janie looks and sounds like. The dental space is crowded with generic, often forgettable brands; you’ll make Janie stand out.
What you’ll do
- Own end-to-end production of video and static creative across paid, organic, website, and sales enablement; from concept through production
- Run a high-velocity test-and-learn engine on paid channels; ship new creative variants weekly and double down on what works
- Build Janie’s presence on organic channels (LinkedIn, Instagram, TikTok) with content that dental practice owners and office managers want to watch and share
- Use AI tools aggressively as creative amplifiers across ideation, scripting, editing, and motion; build workflows that let a team of one punch far above its weight
- Partner with the GTM founder to define Janie’s brand identity, voice, and visual system
What you bring
- 2–5 years of hands-on creative, content, or video production experience
- A reel or portfolio that shows range: short-form video, static ad creative, and at least one brand or campaign you shaped end-to-end
- Strong production fundamentals; you can scope a shoot, operate a camera, light a scene, capture clean audio, and ship high quality content
- A desire to experiment and create using AI; experience is a plus but willingness to learn is required
- A strong point of view on brand and taste; you can articulate why a piece of creative works and push back when something feels off
- Comfort with ambiguity and speed; you ship, learn, and iterate rather than waiting for a perfect brief
- Experience creating for B2B, healthcare, or SMB audiences, or a personal creative practice with an audience
Why this role
- Own the creative function at a venture-backed startup and build the brand playbook
- Work directly with the GTM founder and leadership team as you explore and test ideas
- Be on the frontier of AI-native creative production and design augmentation
Benefits include
- Competitive salary and equity; $75,000-100,000 for this role
- Exceptional medical, dental, and vision insurance
- Office setup stipend
- Co-working space membership
- Flexible time off
Janie is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
CompensationThe base pay range for this role is $75,000 – $100,000 per year.
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
Janie automates dental operations across scheduling, patient communication, recall, insurance verification, and RCM. By eliminating missed calls and manual workflows, we help practices capture more revenue and free office teams to focus on patient care. We're hiring!
