Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits.
About us:
Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here.
Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and love from Target. We study our guests to discover new insights, and then craft every interaction to build brand equity and enterprise sales. We are marketing experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring for continuous improvement. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.
As a Senior Creative Strategist you own campaign-level and content-system strategy — translating guest truths, cultural signals, and business priorities into inspiring briefs, narratives, and content architectures that unlock extraordinary creative work. You are both a strategist and storyteller, ensuring that content not only inspires but also delivers clarity, consistency, and measurable impact across channels. With curiosity as your default, you connect and scale signals from culture, guests, and business and help teams imagine how an idea flexes across every touchpoint. You thrive in collaboration, guiding creative, marketing, and channel partners, and you bring courage and conviction to your recommendations.
Responsibilities:
Author sharp, inspiring creative briefs and content strategies that spark ideas, align stakeholders, and ensure connected storytelling.
Lead strategy for campaigns and seasonal initiatives, ensuring content has cultural resonance, creative boldness, and measurable impact.
Translate consumer, cultural, and performance insights into content implications that move the brand forward.
Analyze performance metrics and use analytics/AI to generate predictive insights that fuel creativity and optimize content ecosystems.
Partner with brand strategists and channel leads to ensure marketing, creative, and content briefs are integrated.
Success Looks Like:
Campaigns and content you lead are extraordinary: resonant, consistent, and delivering measurable impact.
Your briefs and content strategies are celebrated by creatives and business partners as inspiring and actionable.
Partners seek you out for clarity on how an idea should flex into content across the ecosystem.
Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.
About You:
5-8 years of experience in content strategy or creative strategy.
Experience shaping integrated content systems spanning digital, social, retail, experiential, and traditional media.
Proven ability to author briefs and lead campaign strategy that drive extraordinary creative outcomes.
Strong ability to link performance data to content optimization.
Fluent in cultural intelligence and consumer behavior, with a knack for translating complexity into clarity.
Collaborative, influential, and confident in leading through ambiguity.
Benefits Eligibility
Please paste this url into your preferred browser to learn about benefits eligibility for this role: https://tgt.biz/BenefitsForYou_DAmericans with Disabilities Act (ADA)
In compliance with state and federal laws, Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please reach out to [email protected]. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed through this channel.
Application deadline is : 11/16/2025Top Skills
What We Do
Target is an American retailing company providing access to a wide selection of products such as furniture, electronics, toys, and more.
Target is one of the world’s most recognized brands and one of America’s leading retailers. We make Target our guests’ preferred shopping destination by offering outstanding value, inspiration, innovation and an exceptional guest experience that no other retailer can deliver. Target is committed to responsible corporate citizenship, ethical business practices, environmental stewardship and generous community support. Since 1946, we have given 5 percent of our profits back to our communities. Our goal is to work as one team to fulfill our unique brand promise to our guests, wherever and whenever they choose to shop.
