Senior Creative Strategist (DTC / E-commerce)

Posted 2 Days Ago
Be an Early Applicant
6 Locations
In-Office or Remote
Senior level
AdTech • Marketing Tech
The Role
Leads performance-driven creative strategy for paid social and e-commerce campaigns. Develops concepts, hooks, scripts, and creative briefs; directs designers and video editors; oversees production and quality control; analyzes campaign performance; and optimizes creative testing. Requires strong Meta advertising, direct-response marketing, customer acquisition, and conversion expertise, along with a measurable portfolio and experience with DTC, fashion, apparel, or lifestyle brands.
Summary Generated by Built In

Hire Digital is seeking an experienced Senior Creative Strategist. This is a senior, hands-on strategic role that leads performance-driven creative campaigns across paid social channels. The ideal candidate combines strong creative vision, analytical thinking, and a deep understanding of what drives customer acquisition and e-commerce conversions. You will take ownership of the end-to-end creative production process, from research and concept development to briefing, art direction, testing, and performance optimisation.


Requirements

RESPONSIBILITIES

  • Lead creative strategy for Meta and other paid social campaigns.
  • Develop advertising concepts, hooks, scripts, and creative briefs.
  • Oversee video editors and designers, providing art direction and quality control.
  • Analyse campaign performance and optimise creative testing strategies.
  • Drive creative production efficiency through AI-powered tools and workflows.

REQUIREMENTS

  • At least 5+ years of experience in creative strategy, preferably with DTC brands or performance marketing agencies.
  • Strong knowledge of Meta advertising, direct-response marketing, and creative performance metrics.
  • Proven experience managing creative production and providing art direction.
  • Strong portfolio showcasing successful campaigns and measurable results.
  • Experience in fashion, apparel, or lifestyle brands preferred.
  • Ability to commit to a dedicated, full-time role and work in the US time zone.

Skills Required

  • At least 5 years of experience in creative strategy
  • Experience with DTC brands or performance marketing agencies
  • Strong knowledge of Meta advertising
  • Strong knowledge of direct-response marketing and creative performance metrics
  • Experience managing creative production and providing art direction
  • Portfolio showcasing successful campaigns and measurable results
  • Experience in fashion, apparel, or lifestyle brands
  • Ability to commit to a dedicated, full-time role
  • Ability to work in the US time zone
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The Company
HQ: New York, NY
251 Employees
Year Founded: 2015

What We Do

Hire Digital helps enterprises and high-growth startups build and enhance their digital capabilities with a world-class network of digital marketers, developers, and designers. We have enabled companies like Philips, 3M, Roche, AXA, Unilever, and many more to reduce overheads and boost efficiency. Our rigorous screening process enables us to curate top talents in as little as 48 hours with a first match success rate of 96%, helping our clients to accelerate time to market and achieve their business goals. Handpick talents and build your on-demand teams to gain control of your key priorities, plan seasonal resources, and launch pilots to success.

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