Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and that’s where you come in!
At Duolingo, you’ll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems. You’ll have limitless learning opportunities and daily collaborations with world-class minds — while doing work that’s both meaningful and fun.
Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world.
Read our blog to learn more.
About the role...
Duolingo’s social channels have become a cultural phenomenon. Now we’re looking for a social-native creative who can take our speed-of-culture thinking beyond the feed and into the real world.
You’ll join Duolingo’s Brand Marketing Studio and work closely with our social team to transform trends, memes and cultural moments into breakthrough ideas across social, experiential, OOH, partnerships, events, and unexpected corners of culture.
You’re part content creator, part copywriter, part art director, and deeply fluent in the internet. You can make something yourself when speed matters, develop a bigger idea when the opportunity deserves it and give sharp feedback that makes other creators’ work more ownable, timely and unmistakably Duolingo.
🧠 You will...
- Turn social moments into ideas that move beyond the feed, including stunts, billboards, products, mascot appearances, partnerships, pop-ups and more
- Provide clear, actionable feedback to social content creators, helping make their work more ownable, culturally relevant and true to Duolingo
- Develop and ship ambitious creative on internet timelines, often moving from opportunity to execution within one or two weeks
- Identify validated trends, memes, fandoms and cultural moments where Duolingo can play a meaningful and unexpected role
- Create original social-native content yourself when the strongest idea is still a great post, video or meme
- Help steward and evolve Duolingo’s distinctive voice, visual language, characters and sense of humor across TikTok, Instagram, YouTube, X and emerging platforms
- Work closely with social, brand marketing, design, production, PR, partnerships and legal to determine what we can make and how quickly we can make it
- Present ideas clearly and persuasively, from a fast Slack pitch to a fully developed creative deck
- Raise the creative standard of our daily social work while spotting opportunities with business impact and award-winning potential
✅ You have...
The most important thing you’ll bring to this interview is your portfolio. We want to see work that made people stop scrolling and ideas too big to stay in the feed.
Beyond that, you have:
- 7+ years of experience creating culturally relevant work for social platforms, brands, agencies, media companies or your own audience
- A portfolio that demonstrates social-native thinking, strong concepts and excellent creative craft
- Deep fluency in internet culture and an instinct for distinguishing an emerging opportunity from a dying trend
- A clear point of view on what great social creative looks like now and where it’s going next
- Strong copywriting skills and a sharp eye for art direction, design and visual storytelling
- Expertise in short-form video, including concepting, directing and getting the work made
- Experience turning cultural insights into ideas beyond social posts, such as experiential activations, earned-media stunts, OOH, products or partnerships
- Experience giving direct, useful creative feedback that helps other creators improve their ideas and execution
- The ability to operate at both the strategic and hands-on level; you’re not too senior to make things
- Strong taste, low ego, and the ability to make the work better through collaboration
- The ability to work from or relocate to Pittsburgh, PA or New York, NY
⭐ Exceptional candidates will have...
- Experience working across both in-house and agency or studio environments
- A genuine obsession with Duolingo’s mission, product and characters
The offered salary is dependent upon several factors, including work experience, skills, and internal peer comparisons. The posted range is subject to change in the future. For this role, base salary is supplemented by equity compensation. We encourage you to talk with your recruiter for more information related to compensation for this role!
Benefits: Take a peek at how we care for our employees' holistic well-being with our benefits here.
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Accommodations: We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills. If you need assistance or accommodation, please contact [email protected].
Equal Employment Opportunity: Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Fraud Warning: Unfortunately, there is a rise in scammers pretending to be real Duolingo employees. Duolingo and our employees will never ask for your Social Security number, bank details, or passport info, and we’ll never ask you to deposit a check, purchase equipment, or exchange money during the interview process. Real Duolingo employees always use an email that ends in @duolingo.com or @recruiting.duolingo.com. Stay alert and double-check these details before sharing any information.
By applying for this position your data will be processed as per the Duolingo Applicant Privacy Notice.
Skills Required
- 7+ years of experience creating culturally relevant work for social platforms, brands, agencies, media companies, or a personal audience
- Portfolio demonstrating social-native thinking, strong concepts, and excellent creative craft
- Deep fluency in internet culture and ability to distinguish emerging opportunities from declining trends
- Clear point of view on effective social creative and its future direction
- Strong copywriting skills and a sharp eye for art direction, design, and visual storytelling
- Expertise in short-form video, including concepting, directing, and production
- Experience translating cultural insights into experiential activations, earned-media stunts, OOH, products, or partnerships
- Experience providing direct, useful creative feedback to improve ideas and execution
- Ability to work at both strategic and hands-on levels
- Strong taste, low ego, and collaborative working style
- Ability to work from or relocate to Pittsburgh, Pennsylvania, or New York, New York
- Experience across both in-house and agency or studio environments
- Genuine enthusiasm for Duolingo’s mission, product, and characters
Duolingo Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Duolingo and has not been reviewed or approved by Duolingo.
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Fair & Transparent Compensation — Pay is considered competitive for core engineering and product roles, with required jurisdictions showing posted ranges and immigration filings implying a strong base-salary floor. Public compensation snapshots indicate senior packages can scale higher, supporting a clear, market-aligned structure.
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Healthcare Strength — Comprehensive medical, dental, and vision coverage is paired with mental-health resources and fertility support as core offerings. Coverage for dependents and strong wellness benefits are consistently highlighted.
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Leave & Time Off Breadth — About 20 days of PTO plus a two‑week company winter break and paid holidays provide substantial time away. A formal sabbatical at 10 years further expands long‑term recharge options.
Duolingo Insights
What We Do
Duolingo is a language-learning education platform that offers 98 total courses across nearly 40 distinct languages. Duolingo is the world’s most popular way to learn a language. Our mission is to develop the best education in the world and make it universally available. Some of our products include: 1. Duolingo: The free, fun, and effective way to learn a language! 2. DET (Duolingo English Test): A modern language proficiency tool designed for today's international students and institutions. It offers an English proficiency score, video interview, and writing sample in an accessible, efficient, and secure testing experience. 3. Duolingo Math: An app that can make math be fun. For everyone. Students can focus on elementary math, which covers classroom topics, or adults can focus on brain training, which strengthens mental math skills and covers more advanced topics. 4. Duolingo ABC: An educational learning app that offers immersive lessons to teach preschool to second grade kids reading fundamentals. Founded in 2011 by Luis von Ahn and Severin Hacker, Duolingo is the most downloaded education app in the history of the App Store and in 2019 became the top-grossing education app worldwide. The app has been awarded Apple's iPhone App of the Year and Android's Best of the Best. Learning a new language used to be expensive; we believe it should be free. Over 1.2 billion people are learning a second language and most of them are learning English to improve their lives. Learning a new language is hard; we believe it can be fun. We use bite-sized lessons that feel like playing a game to keep our learners motivated. With over 500 million learners we have unprecedented data insights on how people learn. Our teams of language learning scientists, machine learning engineers, and AI experts use this data to constantly improve our effectiveness. We’re building a future in which the highest-quality education is accessible to all. Duolingo has been named: 2022 Fast Company’s Best Workplaces for Innovators 2022 Fast Company 10 Most Innovative Education Company 2021 Forbes Best Startup Employers 2020, 2018, 2017, 2013 Most Innovative Company by Fast Company 2020 Best Machine Learning Startups for by Glassdoor 2018 Inc. Best Places to Work 2018 Entrepreneur Top Company Culture List University Program Awards: 2022 Handshake Early Talent Award 2022 Untapped Top Internship Programs 2022 OneReq Internship Program Trailblazer Award
Why Work With Us
Our global team works together to make language learning fun, free, and effective for anyone who wants to learn, wherever they are. Best of all, you get to work alongside Duo (literally)!
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