Hogarth is the Global Content Experience Company. Part of WPP, Hogarth partners with one in every two of the world’s top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging. The number of channels at our fingertips; the need for speed; and the drive for mass personalisation, all mean that brands need different solutions. Our global team of over 7,500 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever-changing world of today’s content experience.
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore. WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.
What does a Senior Creative Auditor (Freelance, Vietnamese) do at Hogarth?
We are looking for a Senior Creative Auditor (Freelance, Vietnamese) to join our team on a freelance basis. This role is ideal for an experienced Creative Director or Senior Copywriter with a strong advertising background and a keen eye for creative quality and localisation. As a freelance role with flexible hours, this position is perfect for full-time freelance professionals who are seeking for additional scope.
Key Responsibilities:aAudit and assess the creative quality of copy and content developed by our internal creative team
Evaluate Vietnamese marketing materials to ensure high-quality localisation from the original English source
Ensure headline meaning transfer, idiomatic accuracy, and tone alignment with the brand’s voice
Follow and apply a client-defined criteria for copy evaluation while also providing your own creative feedback and opinions
Collaborate with creative leads and localisation managers to maintain consistency and quality across deliverables
Provide clear, actionable feedback that helps elevate the overall creative output
5+ years of experience as a Creative Director or Senior Copywriter, ideally in an advertising or creative agency setting
Strong copy auditing and quality control experience in both Vietnamese and English
Deep understanding of cultural nuances, idiomatic language, and brand storytelling
Excellent written and verbal communication skills
Strong attention to detail and a passion for creative excellence
Ability to manage your own time and work independently within project deadlines
Experience working on global marketing campaigns
Background in localisation, transcreation, or brand adaptation
Familiarity with creative review tools or platforms
If you're passionate about creative language, brand storytelling, and have a sharp eye for linguistic and conceptual quality, we’d love to hear from you.
#LI-JK #LI-Freelance
Hands on
No egos here. Just a shared drive to roll up our sleeves and make great things happen. Every project--big or small, gets our full energy because we believe in doing things right. Every single time. It's how we deliver real results without cutting corners.
Honesty
We are real and authentic – with each other and in our work. Honest, direct communication builds the trust we need to collaborate, grow, and make meaningful things together. It’s not always easy but it’s always worth it.
Heart & Soul
We bring heart to everything we make. Passion, pride and relentless drive push us beyond “good enough” ––because we care deeply about our craft, and we’re always chasing better. We love what we do, and it shows.
Happy Family
Creating a space where everyone feels valued--even when opinions differ, makes this a supportive and inclusive environment for our people. We embrace our differences, celebrate our wins together, and never lose our sense of humor.
Hungry
Curiosity keeps us hungry. We question, experiment, and always seek out what's next. We never settle, and we never stop learning.
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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What We Do
Born to make the best work, brilliantly. We combine craft insight and technology to bring your creative work to life. Hogarth was founded 15 years ago and has grown from a start-up to over 6000 people, across 35 cities worldwide and is now part of the WPP family. Our rapid growth continues to drive us forward making Hogarth an exciting place to work and a great place to achieve your career ambitions.
