Senior Corporate Public Relations Coordinator

Posted 13 Days Ago
Be an Early Applicant
0900, Wellsford, Auckland, NZL
In-Office
Senior level
eCommerce • Retail
The Role
Develops and executes corporate public relations plans, secures regional and trade media coverage, manages reactive inquiries, supports executive social media, and advises business partners. Responsibilities include drafting press materials, maintaining media relationships and lists, analyzing PR results, monitoring news trends, coordinating events, preparing media reports, and recommending strategic actions. The role requires strong communication, AP style proficiency, project management, prioritization, collaboration, and the ability to manage multiple initiatives in a fast-paced corporate environment.
Summary Generated by Built In

Role Specific Information

Job Description

About the Role

In this role, you will develop and execute strategic corporate PR plans to garner positive press coverage for Kohl's business priorities and support Kohl's broader corporate reputation efforts.

What You’ll Do

  • Lead PR support of specified business area initiatives, including drafting strategic plans and supportive materials such as press releases and media pitches to drive impactful storytelling

  • Develop strong media contacts across a regional geographic territory to secure coverage of Kohl's business initiatives while also serving as a key partner to store and district managers in the region

  • Field reactive media and speaking event inquiries and draft informed recommendations and rationale

  • Conduct audits and analyses to inform PR recommendations and deliver timely, informed counsel with rationale

  • Stay well informed on news of the day to identify and share key trends across the news media landscape, retail industry and corporate PR field

  • Assess program results regularly to understand successes and opportunities and recommend go-forward actions

  • Develop and maintain relationships with cross-function partners across the organization to stay up-to-date on business strategies and key initiatives

  • Support broader PR team reports, including a daily headlines report and weekly media recap

  • Support executive social media strategy specific to specified business areas, including content calendar planning, drafting post copy, securing approvals, providing recommended engagements and assisting with tracking and reporting

  • Maintain updated media lists, demonstrating a customized approach to account for differences across media channels and markets

  • Share relevant changes and newness in reporter beats and media outlets

  • Support applicable PR events and activations, including leading all logistical details and meeting deadlines

  • Additional tasks may be assigned 

What Skills You Have

Required

  • Four-year degree in Public Relations, Journalism, Communications or other applicable areas of study and 3-5+ years experience in public relations, journalism or communications

  • Experience working with regional and trade media across digital, print and broadcast outlets

  • Excellent time management and prioritization skills

  • Strong problem-solving skills

  • Excellent written and verbal communication skills, including proficiency in AP style

  • Strong interpersonal and collaboration skills, capable of working in a fast-paced, collaborative team environment

  • Ability to work on multiple programs with various components simultaneously

  • Experience project managing PR initiatives in a fast paced environment

Preferred

  • Large corporate company experience

  • Retail experience

Essential Functions

The requirements listed below are representative of functions you will be required to perform, however you may be required to perform additional functions. Kohl’s may revise this job description from time to time. To perform this job successfully, you must be able to perform each essential function satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions, absent undue hardship.

  • Ability to perform the accountabilities listed in the “What You’ll Do” Section

  • Ability to maintain prompt and regular attendance as set by the company 

  • Ability to work at least 8 hours per day, occasionally longer when necessary to meet business needs, 5 days per week

  • Ability to comply with dress code requirements

  • Ability to learn and comply with all company policies, procedures, standards and guidelines

  • Ability to give direction and receive, understand and proactively respond to direction from leadership and other company personnel

  • Ability to work as part of a team and interact effectively and appropriately with others

  • Ability to maintain composure and work in a fast paced environment while accomplishing multiple tasks within established timeframes

  • Ability to satisfactorily complete company training programs

  • Perform work in accordance with the Physical/Cognitive Requirements section

Physical/Cognitive Requirements 

  • Ability to use a personal computer for tasks such as communicating, preparing reports, etc.

  • Ability to plan, prioritize and monitor activities across business units

  • Ability to complete or oversee the completion of assigned projects in a timely manner

  • Ability to comply with health and safety standards

Skills Required

  • Four-year degree in Public Relations, Journalism, Communications, or another applicable field
  • 3-5+ years of experience in public relations, journalism, or communications
  • Experience working with regional and trade media across digital, print, and broadcast outlets
  • Excellent time management and prioritization skills
  • Strong problem-solving skills
  • Excellent written and verbal communication skills, including AP style proficiency
  • Strong interpersonal and collaboration skills
  • Ability to manage multiple programs with various components simultaneously
  • Experience project managing public relations initiatives in a fast-paced environment
  • Large corporate company experience
  • Retail experience

Kohl's Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Kohl's and has not been reviewed or approved by Kohl's.

  • Retirement Support — Feedback suggests the 401(k) plan is a standout, offering a dollar‑for‑dollar company match up to 5% with contributions available from day one. Eligibility and vesting mechanics are presented as straightforward for eligible roles.
  • Parental & Family Support — Paid parental leave includes 12–14 weeks for birthing parents and 6 weeks for other eligible parents. Feedback suggests this is a meaningful family‑support element within the package.
  • Wellbeing & Lifestyle Benefits — The package includes a 15% everyday associate discount that can rise to 35% on select days, access to an Employee Assistance Program, and low‑ or no‑cost wellness centers in eligible locations. Feedback suggests these everyday perks add tangible value alongside core benefits.

Kohl's Insights

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The Company
HQ: Menomonee Falls, WI
Year Founded: 1962

What We Do

Kohl’s is a leading omnichannel retailer with more than 1,100 stores in 49 states Kohl's business is built on a solid foundation of more than 65 million customers, an unmatched brand portfolio, industry-leading loyalty and Kohl's Card programs, a convenient and accessible nationwide store footprint, and large digital business on Kohls.com and the Kohl's mobile app. Our Vision: - The retailer of choice for the active and casual lifestyle - Destination for active and casual lifestyle as well as beauty for the entire family — from the most trusted brands, always delivering quality and discovery - Leading with loyalty and value through best-in-class rewards programs - Differentiated omnichannel experience — easy and inviting, no matter how our customer wants to shop

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