Senior Copywriter

Reposted Yesterday
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Los Angeles, CA, USA
Hybrid
96K-186K Annually
Senior level
Big Data • Cloud • Logistics • Machine Learning • Retail
The Role
Develop and execute breakthrough copy and creative concepts for 360-degree campaigns across TV, video, social, digital, and out-of-home channels. Collaborate with art directors, designers, producers, editors, strategists, and marketing partners to shape ideas from concept through final delivery. Write and refine scripts, stories, captions, and campaign copy; pitch concepts; guide post-production; and ensure brand voice, clarity, emotional impact, and business results.
Summary Generated by Built In
Position Summary...Role summary:
We’re seeking a self-starting, experienced Senior Copywriter to concept and craft big ideas that break through, creating stories that move people and strengthen the brand across every channel. From TV and online video to display, social and OOH, you’ll bring a clear, compelling voice to every campaign you touch. The ideal candidate has a strong background in advertising, brand storytelling and campaign development, with experience pitching and executing 360 ideas across every channel. You know how to turn insights into emotionally resonant work, writing scripts, stories and captions that feel human, memorable and true to the brand.
About the team:
Walmart Creative is the in-house creative agency for Walmart. Our team develops breakthrough and distinctive brand design systems and creative that meet customer needs and drive business objectives while keeping our brand relevant in culture. We use creativity and design to make Walmart an obvious choice for all. We value talent, innovation, curiosity, collaboration, culture, insights, and results and we are committed to helping all people save money and live better.

What you'll do...
  • Concept, write and refine ideas for 360 campaigns that break through (from TV and online video to social, digital and OOH)
  • Collaborate closely with art directors, designers, editors and producers to bring ideas to life across every format
  • Sell ideas internally, inspiring partners and stakeholders with creative that drives results
  • Guide the work from concept through final delivery, crafting, rewriting and polishing scripts and copy for clarity, rhythm and impact
  • Collaborate in post-production to ensure the story lands—refining edits, dialogue and flow to bring the creative vision to life
  • Confidently pitch and champion concepts—building alignment across teams and helping partners see the power of the idea

What you'll bring...
  • Proven expertise in copywriting with the ability to craft clear, engaging, and brand-consistent content across multiple channels
  • Collaborative mindset and ability to partner seamlessly with art directors, strategists, producers, editors, and marketing leads
  • Big-thinking, sharp storytelling, and executional craft across scripts, campaigns and high-impact video and paid media
  • Demonstrated skills in managing multiple projects, prioritizing tasks, and meeting deadlines in a fast-paced creative environment
  • Strong grasp of voice, tone and brand messaging, with ability to adapt across channels
  • Strong presentation, communication, and interpersonal skills
  • A genuine curiosity to understand and champion our customer
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $96,000.00 - $186,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
- Stock

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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor’s degree in Journalism, Creative Writing, Advertising, or related field and 2 years' experience in copywriting OR 4 years' experience in copywriting.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Copywriting for online brand initiatives, Copywriting in an online creative or related digital field, Copywriting in a retail environment, Developing copy concepts in a retail or marketing environment, Working for or with creative agencies

Primary Location...

5404 Jandy Pl, Los Angeles, CA 90066-7006, United States of AmericaWalmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.

Skills Required

  • Bachelor's degree in Journalism, Creative Writing, Advertising, or a related field plus 2 years of copywriting experience
  • 4 years of copywriting experience
  • Copywriting for online brand initiatives
  • Copywriting in an online creative or related digital field
  • Copywriting in a retail environment
  • Developing copy concepts in a retail or marketing environment
  • Experience working for or with creative agencies

Walmart Global Tech Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Walmart Global Tech and has not been reviewed or approved by Walmart Global Tech.

  • Strong & Reliable Incentives — Compensation packages typically include base pay, performance bonuses, and stock awards, with access to an employee stock purchase plan. Feedback suggests annual bonus structures and stock grants are a consistent part of total compensation in many roles.
  • Retirement Support — Retirement offerings include a company 401(k) match and stock purchase options that support long‑term savings. Feedback suggests these programs are a notable strength within the overall package.
  • Parental & Family Support — Family benefits feature paid parental leave and adoption assistance, alongside tax‑advantaged accounts for healthcare spending. Feedback suggests these supports contribute meaningfully to perceived total rewards value.

Walmart Global Tech Insights

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The Company
HQ: Bentonville, AR
578,950 Employees

What We Do

Walmart has a long history of transforming retail and using technology to deliver innovations that improve how the world shops and empower our 2.2 million associates. It began with Sam Walton and continues today with Global Tech associates working together to power Walmart and lead the next retail disruption. We’re a high-performing, primarily virtual workforce that is human-led and tech-empowered. Our world-class software engineers, data scientists and engineers, cybersecurity professionals, product managers and business service professionals work with top talent on cutting-edge technologies that create unique and innovative experiences for our associates, customers and members across Walmart, Sam’s Club and Walmart International. At Walmart Global Tech, one line of code or bold idea can make life easier for hundreds of millions of people – talk about epic impact at a global scale.

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