Senior Copywriter

Posted Yesterday
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Hiring Remotely in São Paulo, BRA
Remote
Senior level
Artificial Intelligence • Productivity • Software • Generative AI
The Role
Lead and execute copy strategy across website, email, social, ads, blogs, VSLs and sales scripts. Craft clear value propositions and educational content for diverse audiences, collaborate with product, marketing, and customer success, and optimize copy through A/B testing to drive engagement, retention, and revenue.
Summary Generated by Built In

ABOUT INNER AI

We're a startup on a mission of re-imagining how work gets done. We're designing the AI-Native workspace for a new era of human-machine collaboration.

We've taken the first step to solve these issues with our initial product version, which includes features like over 20 step-by-step content templates, tools to enhance readability and improve writing, avatar generation, synthetic image generation, large language model chat in an enterprise-safe manner, and semantic search across company data.

WHY INNER AI

Our team is growing fast, which means everyone plays a critical role in shaping our direction. You'll have the autonomy to take ownership, face new challenges, and make your mark. And as Inner AI grows, so will you.

Our culture values speed - we deploy to production every day and iterate quickly. We are obsessed with our product , and we build technology that speaks for itself, even when compared to heavily-funded products. And we always strive to be the first to reach our users. We strive to hire the most intelligent people and let them do their best work without distractions.

ABOUT THE ROLE

We are looking for an experienced, results-driven Senior Copywriter to lead all our online communications and review external communications. The ideal candidate will have a proven track record in creating compelling copy that drives engagement and conversions, particularly in the tech or SaaS industry. Experience with AI-related products and large media investments is highly desirable. This is a hybrid role, requiring you to be present at our office in Jardins, São Paulo.

We are seeking a dynamic and results-oriented profile to join our team. This role is crucial to ensure that new clients fully understand and leverage the value of our AI-based product, ultimately leading to increased customer satisfaction, retention, and revenue growth.

RESPONSABILITIES

  1. Develop and execute a comprehensive copywriting strategy aligned with our business goals and target audience needs.

  2. Create clear, engaging, and persuasive copy for various platforms, including our website, email campaigns, social media, blog posts, marketing materials, ads (Facebook/Instagram/Adwords), VSL scripts, and sales scripts.

  3. Craft compelling value propositions that effectively communicate the benefits of our AI virtual assistant to both tech-savvy and AI-novice audiences.

  4. Develop educational content to help new users understand and maximize the value of our AI product.

  5. Collaborate with the marketing, product, and customer success teams to ensure consistent messaging across all touchpoints.

  6. Define and refine target audience and personas to ensure effective and targeted communication.

  7. Maintain direct contact with other team members for the development of artwork, videos, landing pages, and any other elements necessary for the success of the role.

QUALIFICATIONS:

  • Bachelor's degree in Marketing, Communications, Journalism, or related field

  • 5+ years of experience in copywriting

  • Proven track record of creating successful copy for large-scale campaign

  • Knowledge of Mental Triggers, Neuromarketing, models such as AIDA, among others;

  • Strong portfolio demonstrating versatility in writing styles and formats

  • Excellent written and verbal communication skills in Portuguese and English

  • Ability to explain complex concepts in simple, engaging terms

  • Familiarity with A/B testing and conversion rate optimization

  • Ability to communicate and engage with diverse audiences, adapting tone and approach as needed.

DIFFERENTIALS

  • Experience with AI or other complex technology products is a significant plus

  • Experience with SEO best practices and data-driven copywriting

  • Certificates from Rocket Content, Resultados Digitais, SB Copy, CopyHacks (André Cia), Ícaro de Carvalho, among others;

  • Knowledge in Sales Processes.

  • Experience working in agile and collaborative environments

What We Offer:

  • Home Office: Enjoy the flexibility of working from home one day per week.

  • Gympass: Access to a wide network of gyms and wellness facilities to support your fitness goals.

  • Work Environment: A cozy and relaxed work environment located in one of the most charming neighborhoods in São Paulo (Jardins - SP).

  • Annual Learning Budget: An annual budget allocated for courses and self-improvement, empowering you to grow professionally and personally.

Skills Required

  • Bachelor's degree in Marketing, Communications, Journalism, or related field
  • 5+ years of experience in copywriting
  • Proven track record of creating successful copy for large-scale campaigns
  • Knowledge of Mental Triggers, Neuromarketing, and models such as AIDA
  • Strong portfolio demonstrating versatility in writing styles and formats
  • Excellent written and verbal communication skills in Portuguese and English
  • Ability to explain complex concepts in simple, engaging terms
  • Familiarity with A/B testing and conversion rate optimization
  • Ability to communicate and engage with diverse audiences, adapting tone and approach
  • Experience with AI or other complex technology products
  • Experience with SEO best practices and data-driven copywriting
  • Certificates from industry copy/marketing programs (e.g., Rocket Content, CopyHacks)
  • Knowledge in Sales Processes
  • Experience working in agile and collaborative environments
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The Company
44 Employees
Year Founded: 2023

What We Do

Inner AI is a Brazil-based AI-native productivity platform that provides an integrated workspace to organize thoughts, enhance creativity, and automate business operations. It integrates over 50 leading AI models into a single interface and has launched Squad.com, a platform for deploying autonomous, collaborative AI agents that operate across various business functions for enterprise clients.

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