Senior Copywriter

About Us

Hungryroot is using AI to build the most consumer-centric food and wellness company to ever exist. We are your personal assistant for healthy living. We get to know your goals, lifestyle, and budget, and we recommend and deliver healthy groceries, easy recipes, and essential supplements for you and your family. It’s the easiest way to eat healthy, achieve your goals, save time, and discover new foods. Founded on the belief that food is the foundation of health, convenience should not mean compromise, and we’re all unique in how we eat and live, Hungryroot is building a future in which healthy living is easy and enjoyable. 

We are a distributed team built on top talent from over 28 states across the U.S. While we have a headquarters in New York City, we support employees working from wherever they are based. We believe in fostering team connection and collaboration across all of our employees' locations. Expect to attend regular team-building events and an annual company retreat. Expect to be treated like an owner who cares about our common goal!

About the role

We are looking for a strategic, motivated, and curious Sr. Copywriter to join our Creative team. You will be responsible for executing and helping evolve our verbal identity across all brand touchpoints, collaborating across teams to ensure cohesive and impactful messaging that resonates with audiences. 

This role will report directly to our Creative Director. As the sole full-time copywriter, you’ll execute the Hungryroot brand voice on all channels and evolve it over time. You’ll craft copy that achieves both brand and performance goals across marketing, packaging, product, and more. We’re looking for a culinary-obsessed copywriter who is equally comfortable drafting punchy headlines or matching FDA formatting regulations, collaborating with other teams or working solo, and receiving project briefs or initiating them yourself. If you want to help us change how people grocery shop and eat for the better, we encourage you to apply!

Responsibilities

• Guide and implement the Hungryroot brand voice across all channels, setting the bar for engaging, relatable copy that delivers on larger strategies and goals
• Push the brand voice forward, trying new approaches and bringing new ideas or executions to the table
• Partner with Creative, Marketing, Sourcing, Culinary, Sales, and Product teams to bring stories to life that reflect our brand values
• Craft copy across emails, notifications, packaging, product and recipe descriptions, organic social, direct mail, and digital product
• Provide guidance for paid social, paid media (podcasts, influencers, TV), CX responses and FAQs, and manage the recipe guidelines
• Edit vendor copy for packaging to meet FDA and USDA guidelines
• Maintain our copy guidelines — we view our brand as a living thing more than a set of static rules
• Proactively find and make improvements to existing copy templates and recurring projects
• Continually integrate AI processes into your workflow — brainstorming, simplifying formatting tasks, etc — so you can spend your time on the most impactful work

Perks & Benefits 

• Remote-first: work from home, work from our NYC office, work from anywhere in the U.S. - you decide!
• Equity 
• Unlimited vacation policy
• Universal paid parental leave
• Monthly Hungryroot credit for delicious, healthy groceries
• Comprehensive health, vision, dental, and life insurance
• Wellbeing benefits including One Medical, Spring Health, LiveHealth, Rightway care concierge, and more
• 401k with match
• A work from home stipend to support your initial home-office setup

Expected Pay Range:
$100,000 - $120,000

The employer will not sponsor applicants for work visas.

Our mission to help make healthy eating easy, accessible, and joyful is better served by a diverse workplace. We are a proud Equal Opportunity Employer committed to building an inclusive workplace. We have zero-tolerance for harassment or discrimination. We do not discriminate on the basis of any protected class.