Senior Copywriter

We’re Tovala, a food-tech company reinventing home cooking to save consumers time. Through an innovative combination of hardware, software, and fresh food delivery, we make it incredibly simple for anyone to prepare and enjoy delicious, home-cooked meals without sacrificing time to do whatever matters to them. Through our superior technology, product experience and food quality, we have separated Tovala from the busy pack of other meal delivery businesses. In the process, we’ve amassed a loyal, rapidly growing following and our retention, product engagement and customer NPS are all best-in-class. We’ve raised over $100mm from great investors like Left Lane Capital, Origin Ventures, Y Combinator and Comcast Ventures and have invested strongly in building a unique culture that fosters growth, personal development and camaraderie.

At Tovala, we're on a mission to take dinner off people's very full plates. Our chef-crafted meals are delivered fresh to people’s doors. Even better? They cook themselves perfectly in our smart oven with the scan of a QR code. No shopping. No chopping. No cooking. Just dinner that handles itself and gives people time back in their day and the relief of knowing that dinner is one less thing on their plate.

We're seeking a Senior Copywriter to craft messaging and storytelling that engages customers throughout their journey—from top of funnel consideration through conversion and long-term advocacy.

Here is how you will spend your time at Tovala.

• Write clear, persuasive, and on-brand copy across all marketing channels
• Maintain Tovala’s brand voice and tone, expertly tailoring its use to the relevant channel and moment within the customer journey
• Present creative concepts and recommendations to cross-functional stakeholders with an ability to root your thinking to the broader goals and business objectives
• Immerse yourself in the customer experience, using customer insights and a consumer-centric lens to tailor copy to where they’re at in the funnel
• Ruthlessly self-edit with an on clarity and brevity; You’re keenly aware that your message is only as strong as its likelihood to be consumed
• Explore multiple “ways in” with your approach and be able to speak to their benefits and trade-offs
• Keep a close eye on industry trends and the competitive landscape with a focus on ideas relevant to Tovala and its ability to stand out in market
• Act as a strategic partner to marketing and product, leveraging customer insights and translating them into creative solutions
• Use emerging technologies like AI as a research and exploratory tool to quickly understand market and consumer trends, storytelling inroads, and other information that can provide efficiency in developing your broader creative thinking

What you bring to the table

• 3+ years of copywriting experience at an in-house or external agency
• A portfolio showcasing your abilities in crafting D2C marketing across print and digital channels
• Strong understanding of key marketing channels, including best practices and measurement metric, and an ability to use these to guide your approach
• Proven storytelling abilities demonstrating how to speak to customers’ wants and needs in a way that resonates
• Strong communication skills focused on action and understanding; You are clear, concise, and ask second order questions to grasp the full picture
• The understanding that feedback is a gift—you welcome all feedback and further navigating how to use it effectively to improve the creative solution
• A deep understanding of how to leverage wit and humanity in tone, without getting flowery
• An ability to cut through the clutter and distill jargon or complexity into easy to understand messages
• A proven record of managing multiple projects simultaneously and self prioritize your efforts accordingly
• Strong engagement that seeks to collaborate, learn, and understand and identify paths forward—while maintaining a bias for actionA passion to think beyond the creative brief to discover additional ideas and opportunities that further benefit the business KPIs or overall brand impression
• A learner mindset that you actively apply to grow your skill set and improve your hard- and soft-skills 

Location

• This role is hybrid and based in Chicago, IL
• Occasional travel may be required

The values we hold dear

Put the team first

We put what is best for the broader team ahead of what is best for ourselves or our immediate department.

Get s#!t done (well)

We celebrate people at all levels for delivering high impact work that expands the bounds of what we’re able to do.

Connect the dots

We engage with curiosity to learn how our work impacts others so that we can problem-solve holistically and work collaboratively.

Be Direct

We share our perspective openly and directly, even when it feels difficult to do so.

Embrace the obstacles

We rise to meet challenges with a sense of urgency, resolve, and optimism.

Champion the customer

We consider and prioritize our customer in all of our decisions 

At Tovala we‘re committed to building a workplace that represents a variety of backgrounds, skills, and perspectives and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Everyone is welcome here!