Job Description:
1. Understand of bigger picture online objectives and ensure all activity supports wider online objectives e.g. best practice back link building, keyword utilisation etc.
2. Responsibility for hands on interaction within social media sites such as Facebook, twitter etc.
3. Responsibility for hands on interaction with off-site social properties – other people blogs, other company Facebook fan pages, forums etc.
4. Ability to write great engaging web copy in a real time environment that can stimulate user interaction, discussion and engagement.
5. Use etiquette and ability to ‘sell without selling’ online by delivering great service, great content & information but linking through to commercial transactions where relevant and appropriate
6. Use of a toolkit to measure and monitor social activity- determine what works, tweak and improve content, communications etc.
7. Maintain close links with other parts of the organization to ensure aligned marketing and online marketing strategy is being delivered
8. Respond and react to changes within social networks – changes in functionality, methods of engagement etc.
9. Monitor and present relevant data, trends, successes, exceptions etc.
10. Use great web etiquette to ensure the right message is delivered through the right channels without offending or annoying anyone.
11. Deliver real time content within relevant social spaces which dynamically engages the audience.
12. Creative input on content, ideas on social media viral marketing.
13. Work closely with the offline marketing and online marketing team as well as the IT/web team to ensure coherent delivery of activities aligned to strategic objectives.
14. Be enthusiastic but be responsible.
Location:
India - Maharashtra- Mumbai - Andheri East - The Square - Level 8Brand:
Dentsu CreativeTime Type:
Full timeContract Type:
PermanentSkills Required
- Ability to conceptualize and realize ideas through language and written content
- Ability to develop short-form and long-form copy and establish brand tonality
- Understanding of online objectives, SEO best practices, backlink building, and keyword utilization
- Hands-on experience interacting with social media platforms such as Facebook and Twitter
- Experience engaging with off-site social properties, blogs, forums, and fan pages
- Ability to write engaging web copy that stimulates user interaction and discussion
- Ability to create content that supports commercial transactions without overt selling
- Ability to use tools to measure and monitor social activity and optimize content
- Ability to monitor and present data, trends, successes, and exceptions
- Ability to respond to changes in social network functionality and engagement methods
- Ability to develop ideas for social media viral marketing
- Ability to collaborate with marketing and IT/web teams
What We Do
Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively impact people, business and society. Established in 2022, Dentsu Creative is integrated with dentsu’s Media and CXM businesses in over 145 countries and regions, to offer Integrated Growth Solutions.
