Ogilvy Social Lab, part of WPP, is setting global benchmarks in digital marketing and is driven by offering our expertise to both local and international clients through a multi-market footprint.
We have enabled 'borderless ways of working', operating as connected teams and providing Creative, Content, Media and Intelligence capabilities to Ogilvy agencies and clients in more than 20 countries.
Join our globally connected team and work on challenging projects that transcend borders. Embrace a career that takes you to new horizons and make a global impact!
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
We are looking for a Senior Copywriter
As a Senior Copywriter, you will play a key role in developing and executing creative concepts and copy for multiple brands. You will collaborate closely with cross-functional teams, including art directors, strategists, and account managers, to create compelling and engaging copy that aligns with the brand's tone and style. Your expertise in conceptualization and extensive experience in social first, will ensure the successful delivery of captivating campaigns that resonate with the target audience.
Responsibilities
- Collaborate within a creative team to develop innovative and impactful concepts.
- Craft compelling and engaging copy for various platforms, including social media, websites, blogs, email marketing, digital advertising, radio and OOH.
- Ensure all copy aligns with the brand's voice and tone, while effectively communicating key messages and brand values.
- Collaborate closely with art directors and designers to ensure seamless integration of copy and visuals in the final campaign deliverables.
- Conduct thorough research on industry trends, consumer insights, and competitor analysis to inform and enhance your creative approach.
- Provide guidance and mentorship to junior copywriters, fostering a collaborative and creative work environment.
- Create presentations to present and articulate your ideas effectively to internal stakeholders and clients, incorporating feedback and making revisions as needed.
- Stay up-to-date with emerging trends, social media platforms, and industry best practices to continually improve your craft and contribute to the agency's growth.
Qualifications and Experience
- Bachelor's degree in advertising, marketing, communications, or a related field.
- Proven experience as a Copywriter, with a focus on conceptualization
- Strong portfolio showcasing your expertise in idea conceptualization and your ability to create compelling and impactful copy across various platforms.
- Exceptional writing skills with a creative flair, able to craft persuasive and emotionally resonant copy.
- Ability to think conceptually and generate innovative ideas that push the boundaries of campaigns.
- Proficiency in English with excellent grammar, spelling, and punctuation.
- Familiarity with SEO best practices and the ability to optimize copy for search engines.
- Strong attention to detail and the ability to deliver high-quality work within tight deadlines.
- Excellent communication and presentation skills, with the ability to effectively present and explain your ideas to both technical and non-technical stakeholders.
- Experience writing for the broader South African Market
- Proven track record of working within a creative team
Experience mentoring and providing guidance to junior copywriters is a plus.
Experience working in other markets in Africa is a plus.
Languages other than English related to SA also a plus.
Experience in Alcohol space is preferred.
Note: The job spec refers to a senior copywriter role with conceptual experience for a global alcohol brand, within C2 in Social Lab, part of Ogilvy South Africa.
About you
- Excellent interpersonal and communications skills
- Highly organized in thought and action
- Strong time management and organizational abilities
- Demonstrated ability to manage large projects with multiple priorities
- Able to work well within a team
Offer
- Full-time job within a growing and trendsetting agency
- Global client portfolio
- Attractive package and benefits
- Continuous trainings. Career conversation and growing opportunities
- Flexible homeworking policy
Skills Required
- Bachelor's degree in advertising, marketing, communications, or related field
- Proven experience as a Copywriter with strong conceptualization skills
- Portfolio demonstrating conceptual ideas and impactful copy across platforms
- Exceptional writing skills with strong grammar, spelling, and punctuation
- Ability to think conceptually and generate innovative campaign ideas
- Proficiency in English
- Familiarity with SEO best practices and ability to optimize copy
- Strong attention to detail and ability to meet tight deadlines
- Excellent communication and presentation skills
- Experience writing for the broader South African market
- Proven track record of working within a creative team
- Experience mentoring and providing guidance to junior copywriters
- Experience working in other African markets
- Knowledge of languages other than English relevant to South Africa
- Experience in the alcohol category
What We Do
In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world with more than 500 offices and 20,000 staff across 169 cities. Ogilvy South Africa’s origins lie with a small hot shop in Cape Town, founded by Bob Rightford, Brian Searle-Tripp and Roger Makin in 1976. After merging with Ogilvy in 1984, Ogilvy & Mather RS-TM dominated the local creative scene during the first decade and over the next twenty years was recognized as a brand-focused agency that acted with integrity. During the 1990’s, Ogilvy South Africa soared creatively under the leadership of Robyn Putter (1950-2010), who eventually went on to become the global creative head of WPP. Today, Ogilvy South Africa is the leader in the industry, focused on building and transforming brands. Employing more than 900 staff across three offices, Ogilvy remains true to David’s vision; we still see ourselves as a company that does more than ads and have proven that by maintaining our humility and an almost divine discontent at our past successes, we can do more than stay relevant. For more than 50 years, Ogilvy South Africa has created iconic advertising for clients such as KFC, VW, SAB, BP, DStv and Mondelez amongst others, and we continue to live by our founders credo of existing to “Make brands matter”.
