WHO WE ARE
We’re Hook—an award-winning creative content agency. With a collaborative, maker-centric team and an emphasis on production-led design, we make ads, campaigns, and experiences that drive growth for the world’s most innovative brands.
Our mission is to integrate creative and production to help grow brands faster, but we believe what’s most important are the people who work with us and the experience they have along the way. We want clients to think of us as the best agency they’ve ever worked with, and we want everyone at Hook to feel like this is the best job they’ve had yet.
WHAT’S A SENIOR COPYWRITER AT HOOK?
Senior Copywriters work to solve client marketing challenges with an emphasis on ideating creative concepts, developing strategic messaging frameworks, and articulating key messages within a designated narrative framework and brand voice. Their core responsibilities include technical writing, concept development built on a foundation of strategic insight, and detailed oversight during creative production, regardless of medium and campaign size.
A successful Senior Copywriter is an experienced leader in advertising, capable of guiding clients through the creative process with a collaborative approach. They lead projects in all stages of development with intelligence and positivity—from research and pitching to production and delivery. They help the team to balance the needs of clients with production capabilities, ultimately working to ensure the success of every deliverable.
WHAT YOU’LL DO
- Lead conceptual development and pitching efforts by creating and directing visually inspiring concepts and content.
- Lead the creation of client approved messages and themes that succeed across mediums, formats, and campaign types.
- Establish and maintain positive relationships with relevant client contacts, becoming an expert on brand culture, products, preferences, and expectations.
- Lead client-facing conversations focused on the development of campaign messaging and assets.
- Maintain a positive relationship with Design, Motion, and Production staff, ensuring that concepts meet the requirements of all departments.
- Maintain and promote an internal awareness of industry design trends and standards, including relevant cultural and digital news.
- Facilitate creative development by providing detailed direction, feedback and constructive criticism to design and motion staff.
- Promote a positive creative culture through teamwork, and lead by example.
- The occasional on-site content shoot (may require travel between 1-2 times per year).
WHAT YOU’LL NEED
- 5+ years of copywriting experience working directly with clients to develop successful ad campaigns and branded assets.
- Confident writing and conceptual skills with an expertise in presenting ideas to clients.
- Experience working alongside an Art Director partner to deliver a range of approaches to any brief.
- An inspiring portfolio with a variety of work across different deliverable types (social, digital, video, integrated campaigns).
- Ability to travel for on-site support during the occasional video shoot (less than 10% of the work annually and will likely require overnight stay).
WHAT ELSE
Qualified applicants will include a resume and a statement of interest that allows us to learn a little more about you.
We are a remote first organization with a “work from wherever” approach (within the US). We're a collaborative group of people who love the internet, and want to create phenomenal work. Company benefits include health, dental, matching 401k, paid vacation and holidays, and more.
At Hook, we value what makes everyone different. We look for the best talent, no matter the background. We know that great work requires diverse perspectives, which is why we strive to create a place of belonging where everyone can express who they are. Come join us!
Hook believes in equity and compensation transparency. We’ve designed a 10-level advancement framework that’s applied consistently across disciplines and departments, aligning with our location-based salary ranges. This role is leveled as an L5. We’ll review your location, skills, experience, and other relevant factors during the interview process to determine where you fall within our leveling framework and corresponding salary ranges. Please follow this link to learn more.
Please review our Transparent Compensation Philosophy. We are not currently considering candidates in the Tier 4 market band for this role at this time.
Skills Required
- 5+ years of copywriting experience working directly with clients to develop ad campaigns and branded assets
- Confident writing and conceptual skills with expertise in presenting ideas to clients
- Experience working alongside an Art Director partner to deliver creative approaches
- An inspiring portfolio with varied work across social, digital, video, and integrated campaigns
- Ability to travel for on-site support during occasional video shoots (less than 10% annually, may require overnight stays)
- Resume and a statement of interest
What We Do
We’re Hook—an award-winning creative content agency. We make ads, campaigns, and experiences that drive growth for innovative brands like Google, YouTube, Amazon, and Mailchimp. Our strength lies in our collaborative spirit, with our team of creatives, designers, animators, developers, and producers bringing a variety of experiences from different industries. We leverage our diverse perspectives to get more from the creative process while building enjoyable and trusted long-term partnerships. We want clients to think of us as the best agency they’ve ever worked with, and we want everyone at Hook to feel like this is the best job they’ve had yet. From brand campaigns to social content, we get that briefs change and product priorities shift—so we invest in the idea that “how we work together” can be just as critical as “what we work on.” Our areas of expertise include: Campaigns & Content: The strategic/creative development and execution of brand messaging and product-focused campaigns produced with awareness and/or education goals. Media for Growth: Tactical campaigns dedicated to increasing usage, downloads, and sign-ups — either through the development of bespoke creative or the extension of existing campaign assets. Brand Development: The exploration and development of brand content including all design-centric needs beyond the scope of a specific ad campaign. Digital Experience: The design, execution, and QA of marketing-focused product, narrative, and experiential websites and applications. We understand that our work gets better, faster, when the people leading it are deeply involved in its craft and creation — so we build teams with individuals at all levels, and from all backgrounds, individuals who are driven to make as much as they can with their own hands. Our teams and processes are engineered to provide more efficient, responsive, and successful ad development methods across both new creative initiatives and the extension of existing work.
Why Work With Us
Our people are amazing, and they deserve an amazing workplace. Which is why we are all about supporting our own while supporting clients, and continually strive to make Hook the place where you’ll do your best work—where you’re comfortable taking risks, supported by an inclusive team, and are free to disconnect as life suggests.
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