Senior Copywriter, Product Marketing

About Us 

Founded in 2010 in Irvine, California, Kajabi is the leading creator commerce platform, helping creators turn their knowledge, experience, and expertise into sustainable online businesses. With Kajabi's integrated platform, creators have a single ecosystem to build and market their digital products, including online courses, communities, live coaching, and more. Tens of thousands of creators and entrepreneurs rely on Kajabi as the backbone of their business and have collectively earned over $7 billion from more than 85 million customers. Learn more at kajabi.com. 

About the role

Kajabi is seeking a Senior Copywriter to join our in-house creative team. In this role, you’ll create compelling, product-focused messaging to introduce and launch Kajabi’s new products and features across digital channels, including web, email, social media, landing pages, and video assets. Additionally, you’ll provide copy support for events and experiential marketing initiatives, helping to engage and inform our audience about Kajabi’s latest offerings.

We’re looking for a talented writer with a strong grasp of product storytelling and a deep understanding of SaaS. Working closely with our motion and design teams, you’ll bring product narratives to life and ensure Kajabi’s innovations are communicated clearly, effectively, and in alignment with our brand standards. This role requires excellent attention to detail, flawless execution, and a strategic approach to copy that drives awareness and engagement.

The ideal candidate has significant experience writing for SaaS brands and a solid foundation in product marketing, digital content creation, and cross-channel consistency. This is an exciting opportunity to help Kajabi make a meaningful impact by creating content that introduces and educates users on the value of our platform’s new features.

What you’ll do

• Product and Feature Launches: Craft engaging, informative copy to introduce new products and features, supporting launches across digital channels such as web, email, social, landing pages, and video assets.
• Product Storytelling for SaaS: Develop clear, benefit-driven narratives for Kajabi’s product offerings, focusing on how features solve customer needs and enhance the platform experience.
• Cross-Channel Consistency: Ensure a cohesive message and tone across all digital channels, adapting style as needed for each platform while maintaining brand alignment.
• Web and Landing Page Content: Write high-quality copy for product pages, landing pages, and other web content, creating a seamless user journey that highlights product benefits and drives engagement.
• Email and Social Media Copy: Develop copy for email campaigns and social posts to support product announcements, feature highlights, and updates, driving engagement and adoption.
• Video and Motion Assets: Collaborate with motion and design teams to script video content that showcases product features and functionality in an engaging way.
• Event and Experiential Content: Provide on-brand copy for live events, webinars, and experiential marketing initiatives that educate and engage audiences about Kajabi’s offerings.
• Project Coordination: Manage multiple product launch projects simultaneously, maintaining timelines, prioritizing tasks, and meeting deadlines in a fast-paced environment.
• Trend Monitoring: Stay current with SaaS and product marketing trends, adapting copy strategies to align with industry standards and best practices.
• Quality Control: Review all product and feature-related content for accuracy, clarity, and consistency, ensuring it meets Kajabi’s standards before final release.

What will make you great

• 5-7 years of experience as a product or digital copywriter, ideally within an agency or in-house environment; experience with SaaS is highly preferred.
• Proficiency with collaboration tools (e.g., Figma, Adobe Creative Suite) for seamless communication with design and motion teams.
• Strong ability to work efficiently in a remote setting, with excellent communication skills to coordinate across time zones if needed.
• A keen eye for detail and dedication to delivering high-quality, error-free copy.
• Versatility in writing styles, with an emphasis on clear, concise, and benefit-driven copy for digital channels.
• Deep understanding of SaaS and how product storytelling can drive user engagement and adoption.
• A commitment to collaboration, even when working under tight deadlines or balancing multiple projects.
• Flexibility to work both collaboratively and independently as needed.
• An adaptable mindset that welcomes new ideas and processes with enthusiasm.

Bonus if you have

• Understanding of the creator economy or with creators and entrepreneurs.
• Experience working on tech brands, especially software.

Kajabi Team Benefits Package

• Company paid premiums for medical, dental and vision insurance for self and family
• Company sponsored HSA account
• Company 401K, 100% match up-to 6% of employee contributions 
• Flexible vacation policy
• Telecommuting 
• Fitness incentives package
• Company funded mental health resources
• Wellness perks
• Casual Dress

In-Office Requirement Statement

We let the type of work you do guide the collaboration style. That means we're not always working in an office, but we continue to gather for key moments of collaboration and connection. 

• This role will need to be in the office for in-person collaboration or attend company events once a quarter. 

Pay Range

$87,750—$117,000 + equity + bonus

How To Apply

Sound like a good fit for you? Click apply, below!

• Links - Send along any links that best showcase your experience, i.e. your portfolio, LinkedIn, blog posts, other writing samples, etc

Kajabi LLC  is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, disability, age, veteran status, or any other basis protected by applicable law.