Senior Copywriter - Performance Marketing

About AppsForBharat
AppsForBharat builds beautifully crafted, AI-first consumer experiences that help millions connect with spirituality and culture. Backed by Peak XV, Elevation, and Fundamentum, we’re one of India’s fastest-growing Series C consumer-tech companies.

Our flagship app, Sri Mandir, is the world’s largest platform for Hindu devotees, powering rituals, teachings, personalized journeys, and a thriving devotional community at scale.

Content plays a central role in how users experience Sri Mandir. From social media and CRM communication to brand storytelling and product-led narratives, words help us inform, inspire, and build trust with millions of users every day. We’re looking for writers who understand culture, language, and digital behavior and can translate that into meaningful, high-impact content.

About the Role
This is a social-first, product-led content role.

We’re looking for a bilingual Senior Copywriter (Hindi & English) who understands the internet, thinks in frameworks, and knows how to turn insights into scroll-stopping content.

You’ll work closely with design, video, product, and marketing teams to create high-impact social content, ad copy, video scripts, and campaign narratives.

This role is ideal for someone who doesn’t just write well, but thinks clearly.

What You’ll Do
Social & Copywriting (Hindi & English)

• Write engaging captions, hooks, scripts, and ad copy for Instagram, YouTube, and digital campaigns

• Create copy for Reels, Shorts, carousels, static posts, and videos

• Adapt tone effortlessly - conversational, emotional, devotional, playful - based on the brief

Content Thinking & Strategy

• Start with clear Target Groups (TG) and map them to relevant content buckets

• Think in hypotheses, not just ideas  (Why will this work? For whom? What are we testing?)

• Break down products into:

  • Feature-led

  • Benefit-led

  • Belief-led narratives

Campaigns & Collaboration

• Support brand and product campaigns with clear, compelling copy

• Collaborate closely with designers, video editors, and marketers to deliver polished, on-brand content

• Translate briefs into strong, copy-led concepts

Testing & Iteration

• Define objectives, success metrics, and key learnings for content buckets

• Learn from performance and iterate fast

• Stay on top of trends, pop culture, and internet behaviour to keep content fresh and relevant

What We’re Looking For

• 3–4 years of experience in copywriting / content writing for digital-first or consumer brands

• Strong command over Hindi and English (Hinglish writers welcome)

• Proven experience writing:

  • Social media copy

  • Ad copy

  • Reels / Shorts / YouTube scripts

• Strong sense of storytelling, hooks, and audience-first writing

• Comfortable working in a fast-paced startup environment

• Ability to think end-to-end:

•  TG → Insight → Hypothesis → Content → Test → Learn → Iterate