Hudson Rouge, part of WPP, is a luxury boutique marketing and communications agency that works solely on luxury brands and is the exclusive agency of record for the Lincoln Automotive business across all channels. We combine brand strategy, media strategy, activation, digital, social, earned media, production and analytics to provide exquisitely crafted creativity. We are a small group of people spread across several offices — New York, Detroit, Shanghai, Toronto, and Mexico City — and we care for each other as much as we care for our clients. We are an agency that prides itself on doing the un-usual, and we also look for unusual talent: people who are excited about doing their best work and want to grow with us. We are an agency that prides itself on the highest levels of craft and concept.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
THE OPPORTUNITY
Senior Copywriter
We are seeking a versatile, ideas-first Senior Copywriter to join our dynamic creative team in Detroit. This is a role for an adaptive storyteller who is much more than a digital writer. You can crack the creative concept and seamlessly translate it across multiple channels—whether it’s a high-impact social campaign, a targeted digital experience, or a premium physical activation.
In this role, you will partner closely with art directors and designers to shape our primary client’s narrative. You should have the confidence to pitch your ideas, back up your creative choices, and execute them beautifully. If you have a passion for premium branding, love a fast-paced agency vibe, and want to see your concepts come to life, we want to hear from you.
What You'll Do
Big Ideas & Multi-Channel Campaigns
- Brainstorm & Build: Partner with Art Directors and Designers to co-create fresh, integrated campaign concepts from scratch.
- Translate Briefs: Turn strategy and insights into compelling, human stories that span digital, print, and experiential channels.
- Master the Premium Voice: Elevate the client’s brand narrative by injecting a sophisticated, luxury tone into every piece of copy.
Digital Experiences & Web Content
- Craft Web Journeys: Write engaging, high-performing copy for websites, landing pages, and interactive digital spaces.
- Actionable Writing: Create sharp calls-to-action (CTAs) and write intuitive microcopy to enhance the user experience.
- Organic Reach: Blend premium storytelling with SEO best practices to keep content discoverable yet sophisticated.
Performance Copy & Social Advertising
- Thumb-Stopping Ads: Write snappy, impactful copy for paid social, display banners, and search engine ads.
- Test & Learn: Collaborate on messaging matrices to test different creative hooks and refine copy based on performance data.
Email Journeys & Nurturing
- Engaging Email: Write compelling subject lines and narrative flows for premium lifecycle, promotional, and automated email campaigns.
What You Bring
- Experience: 5+ years of copywriting experience, ideally within an agency or fast-paced creative environment.
- Luxury Tone: A proven ability to write with a high-end, premium aesthetic—knowing how to make a brand feel exclusive and aspirational.
- Multi-Channel Portfolio: A strong portfolio showcasing big-picture creative thinking and work that lives harmoniously jacross multiple media channels. (Automotive experience is a huge plus, but not a dealbreaker!).
- Tech Stack: Fluency in Figma for collaboration, Confluence for documentation, and familiarity working alongside design teams in Adobe Creative Suite.
- Collaborative Spirit: A drive to work seamlessly with strategists, project managers, and clients to bring groundbreaking work to life.
Location & Work Style
- Onsite Hub: This is a role based out of our Detroit office.
- The Split: You will collaborate onsite with the team 3–4 days a week, with the remaining days open for hybrid/emote work.
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (Hudson Rouge) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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Skills Required
- 5+ years of copywriting experience, ideally in an agency or fast-paced creative environment.
- Proven ability to write with a high-end, luxury/premium tone.
- Strong multi-channel portfolio demonstrating integrated campaign work across digital, print, and experiential.
- Fluency in Figma for collaboration.
- Fluency in Confluence for documentation.
- Familiarity working alongside design teams in Adobe Creative Suite.
- Experience writing engaging web copy, landing pages, CTAs, and microcopy.
- Experience writing paid social, display, and search ads and supporting test-and-learn messaging matrices.
- Experience creating email subject lines and lifecycle/automation email copy.
- Working knowledge of SEO best practices to blend storytelling with discoverability.
- Ability to pitch ideas, defend creative choices, and collaborate with strategists, PMs, and clients.
- Based in Detroit and able to work onsite 3-4 days per week (hybrid arrangement).
- Automotive industry experience.
What We Do
We are an integrated, luxury marketing boutique, headquartered in New York with offices in Detroit, Shanghai, Toronto and Mexico City. Founded in 2012, and part of WPP, we specialize in understanding, optimizing and amplifying the unspoken codes that contribute to the staying power of luxury brands and services. At Hudson Rouge, we provide a channel-agnostic, integrated approach and broad service offering, to clients in the ultra-competitive luxury sector. We are an agency founded with the mission of bringing together the best minds in luxury marketing and brand publishing. From concept to execution, we work on overall brand strategy, media promotion, and creative across digital, traditional, social, experiential, and emerging technology. We aim to cultivate meaning, and, in turn, meaningful work. We’re constantly looking for what’s next, while grounding ourselves in what’s relevant today.
