ABOUT GREENPARK
Greenpark's continued success is built upon the quality of the assets we deliver.
Our clients trust us because we deliver top quality work efficiently, to budget and on time, with a positive attitude and the tenacity it takes to make great work happen. Great content is the common goal that fuels us all.
Our ambition is to be engaged across every aspect of our clients' business where we have the expertise and skills to such an extent that we become indispensable to them.
This role description is not a box that you are put in. It is a definition of your core responsibilities. In a company like ours, you are encouraged and expected to contribute to many wider issues.
WHY THIS ROLE EXISTS
This role will be part of Greenpark’s Inhouse Creative Team, working directly with Greenpark’s creatives and client/s from briefing to asset creation and delivery.
THE SENIOR COPYWRITER ROLE
The Senior Copywriter, a master of language and strategy, brings both precision and poetry to the fast-paced world of advertising.
With years of experience and an instinct for brand voice, they shape narratives that not only captivate, but convert. More than a wordsmith, they are a creative architect—translating complex briefs into clear, compelling messages that move audiences and meet business goals.
From sculpting big ideas to mentoring emerging talent, the Senior Copywriter is both craftsman and conductor, ensuring every creative material sings in tune with the brand’s identity. Their words don’t just echo; they resonate—taglines that stand the test of time, scripts that stir emotion, longform that lingers in the mind.
In a landscape where trends shift overnight, the Senior Copywriter remains a steady force—strategic, sharp, and endlessly inventive. They don’t just tell stories. They shape the voice of the brand.
RESPONSIBILITIES
Partnering with design and strategy teams, the Senior Copywriter crafts persuasive, brand-aligned messaging that cuts through the noise.
From concept to execution, they lead the creation of headlines, taglines, body copy and scripts across digital platforms.
A master of tone and voice, they ensure consistency across all touchpoints while adapting messaging to fit varied audiences and formats.
With a sharp eye for narrative and structure, they shape stories that elevate creative concepts and strengthen visual storytelling.
Beyond writing, they contribute to strategic ideation, mentor junior talent, and bring industry insights into every brief—driving content that not only engages, but delivers results.
The Senior Copywriter is instrumental in defining the voice, character, and clarity of every campaign.
What We Do
Greenpark is a global, multi-award-winning, performance-driven content leader and brand publishing agency. Our purpose is to create meaningful connections that impact people’s lives through performance-driven content for search and social. Our unique expertise in Insights & SEO, Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house model. We strive and act together in our ambition to make a positive impact for the people and brands we serve, we do everything with kindness and respect at the core. ‘We Strive’, ‘Acting Together’, ‘With Kindness’ are the values that guide us. We have a proud and proven track-record of helping brands amplify their digital presence to a worldwide audience, enabling brands to own their audiences, capture first-party data and save millions in paid media. Across our regional hubs, we create and manage high-performing content for over 150 brand websites, content hubs and social media accounts, including: AllthingsHair.com, MasakApaHariIni.com, BEAUTYHUB.PH, CadaCasaUmCaso.br BeautyDaily.Clarins.co.uk and TheMixer.com. Our teams work on an impressive portfolio of clients including Unilever, Clarins, AIA, Straumann, Unilever Food Solutions, Sanofi, Campari Group, Nestle, Knorr, Lipton, PepsiCo, Ricola, Perfect Day, Globe Telecom and Reckitt. Greenpark’s 8-hub offices are located in Singapore, Jakarta, London, São Paulo, New York, Cape Town, Amsterdam and Paris
