Hogarth is the Global Content Production Company. Part of WPP, Hogarth partners with one in every two of the world’s top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging. The number of channels at our fingertips; the need for speed; and the drive for mass personalisation, all mean that brands need different solutions. Our global team of over 7,500 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever-changing world of today’s content experience.
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore. WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.
What does a Senior Copywriter, Freelance do at Hogarth?
The Senior Copywriter, Freelance will be responsible for concepting and crafting engaging copy that meets all client brief requirements – whether the work is crafted for consumer or other business audiences. This role requires the ability to take a brief, do your own research when needed and create integrated communications (headlines, emails, social content, social post copy, landing pages, editorial, film scripts, sizzle videos and cases studies) over a mix of brand and tactical projects while maintaining the high-quality standards of Hogarth. Experience with both long and short form communications is required.
An understanding of how to create communications targeted for different segment audiences for internal and external needs (c-suite, consumer, business and industry leaders) and how it’s adapted across platforms is necessary. The ideal candidate must be curious and adaptable; they must be able to familiarize themselves with the most current creative campaigns in market and then tailor their style to fit the overall brand voice. In addition, they will have outstanding communication skills with demonstrated interpersonal and organization abilities and must be able to work in a fast-paced environment.
Responsibilities
- Adhere to brand tone of voice with understanding of variations for different products within the business
- Ensure copy is on point for segment audiences and brand continuity is maintained
- Create and write engaging copy for new campaign initiatives across digital, print, and social media, as well as for presentations, scripts, and storyboards for video projects
- Think conceptually to come up with creative executions for integrated campaigns (specifically concepting for digital, social and OLV)
- Sit in on creative briefs to ensure they are complete and clear on what is expected before beginning production
- Collaborate with various client team members and partner agencies to deliver projects on brand and to spec
- Utilize process workflows and manage assets to meet deadlines
- Provide strategy and direction to team members, fostering a collaborative and innovative environment
- Champion proactive brainstorming sessions to generate fresh ideas and creative solutions
- Leverage experience in managing and mentoring other writers to elevate the team's output
- Ensure conceptual skills are sharp, consistently translating ideas into compelling narratives
- Maintain a strategic approach to all projects, aligning creative direction with overarching business goals
- Effectively communicate and walk through projects with senior-level stakeholders, ensuring alignment
Requirements
- Bachelor’s degree or relevant experience
- 5+ years of experience working as a copywriter in an agency setting with a significant portion gained within or for large-scale professional services firms, global consultancies, financial institutions, or similarly complex B2B environments
- Able to manage multiple projects with guidance from creative leads
- Team player able to collaborate with creative and brand leads across multiple projects
- Comfortable leading projects and making decisions that drive the work efficiently and successfully
- Effortlessly interface with clients to present and develop the work
- Eat & breathe social/digital content
- Fresh, bold, creative thinking
- Curious & passionate self-starter
- Demonstrate ability to translate strategic insights into dynamic content for digital and social
- Positive, open minded, solutions-oriented thinker
- Demonstrate outstanding ability to present ideas clearly to diverse audiences
- Stay immersed in industry trends and cultural movements, leveraging insights to inform creative strategies
- Experience with Google docs, Google slides, Figma, and AI knowledge / experience is a plus
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Hands on
No egos here. Just a shared drive to roll up our sleeves and make great things happen. Every project--big or small, gets our full energy because we believe in doing things right. Every single time. It's how we deliver real results without cutting corners.
Honesty
We are real and authentic – with each other and in our work. Honest, direct communication builds the trust we need to collaborate, grow, and make meaningful things together. It’s not always easy but it’s always worth it.
Heart & Soul
We bring heart to everything we make. Passion, pride and relentless drive push us beyond “good enough” ––because we care deeply about our craft, and we’re always chasing better. We love what we do, and it shows.
Happy Family
Creating a space where everyone feels valued--even when opinions differ, makes this a supportive and inclusive environment for our people. We embrace our differences, celebrate our wins together, and never lose our sense of humor.
Hungry
Curiosity keeps us hungry. We question, experiment, and always seek out what's next. We never settle, and we never stop learning.
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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Top Skills
What We Do
Born to make the best work, brilliantly.
We combine craft insight and technology to bring your creative work to life.
Hogarth was founded 15 years ago and has grown from a start-up to over 6000 people, across 35 cities worldwide and is now part of the WPP family. Our rapid growth continues to drive us forward making Hogarth an exciting place to work and a great place to achieve your career ambitions.
