Senior Copywriter (Contract)

SENIOR COPYWRITER

Department:  
Design and Customer Experience

Reports to:   
Product Design Lead 

WHO PLATFORM45 IS 

• We are responsible for code changing the lives of people around the world, every day.
• We solve complex problems and build big ideas. And we don’t stop.
• We believe in the ability of technology to make the world a better place.
• We’re driven to rip through conformity and create new solutions, and smarter habits.
• We know why we’re here: To unleash the potential of people through the power of technology.
• We are people multiplied by the power of tech and together we are changing the world.  

CONTEXT | THE ROLE 

As a Senior Copywriter, you will be responsible for planning, executing, and overseeing the narrative direction of CRM journey campaigns across Email, App Notifications, and WhatsApp. You’ll collaborate with cross-functional teams, including product owners, visual designers, motion graphic artists, and other stakeholders, to manage all aspects of the content lifecycle. This role requires excellent organisational skills, a deep understanding of user journey storytelling, and the ability to anticipate and resolve content gaps to keep campaigns on track.

ROLE RESPONSIBILITIES | THE WHAT & THE HOW

THE ESSENTIALS

Campaign Conceptualization and Execution:

• Develop and implement comprehensive content plans for CRM journeys, defining messaging scope, tone, timelines, and deliverables.
• Write compelling, concise copy for multi-channel touchpoints (Email, WhatsApp, Push Notifications) that drives user action.
• Monitor and track content performance, identifying and resolving potential engagement issues to ensure successful campaign completion.

Visual & Motion Collaboration:

• Work closely with cross-functional teams, including motion designers and visual artists, to ensure effective collaboration and communication between copy and design.
• Scripting for Motion: Translate complex ideas into clear scripts and storyboards for motion graphics assets, ensuring the visual and verbal narratives align.
• Ensure that copy complements visual design elements, understanding the spatial constraints of app interfaces and rich media.

Stakeholder Management and Communication:

• Serve as the primary point of contact for content strategy, understanding client requirements, expectations, and feedback.
• Provide regular updates to clients, addressing any concerns and maintaining a strong client relationship.
• Ensure that the content scope is clearly understood and documented and that stakeholders are aligned with the delivery expectations.
• Make sure that communication with stakeholders and clients is consistent and keeps any regulatory requirements such as POPIA or GDPR in mind (specifically regarding opt-in/opt-out messaging).

Quality Assurance:

• Ensure that project deliverables meet the highest quality standards and align with client expectations.
• Conduct thorough proofreading and QA processes throughout the project lifecycle to ensure error-free, compliant messaging across all platforms.

FINTECH AND STARTUP EXPERIENCE

• Proven experience creating content within Fintech or technology-driven startup environments, where agility, innovation, and speed to market are critical.
• Demonstrated ability to lead product-focused content initiatives — from ideation through to launch — with a deep understanding of how technology and user experience intersect in digital channels.
• Evidence of working in fast-paced, scaling organisations, balancing multiple priorities while maintaining delivery excellence.
• Experience collaborating with product owners, UX/UI teams, and technical leads to align business objectives with product strategy and customer needs.

REQUIREMENTS

• Bachelor’s degree in English, Communications, Marketing, Journalism, or a related field (or equivalent experience).
• 5+ years of experience in copywriting or content design, with a focus on CRM, lifecycle marketing, or complex digital campaigns.
• Advanced knowledge of collaboration tools (e.g., Figma, Miro) and familiarity with CRM platforms (e.g., Braze, HubSpot, Salesforce).
• Visual & Motion Literacy: Strong ability to think visually; experience writing scripts for video/motion graphics and providing creative direction to designers.
• Proven expertise in Agile (Scrum, Kanban) and traditional project management methodologies as they apply to creative workflows.
• Exceptional leadership, organizational, and communication skills, with the ability to inspire and guide cross-functional creative teams.
• Strong data analysis skills to evaluate content performance (A/B testing, Click-through rates) and inform strategic decisions