The Role
Develop content strategies aligned with client goals, audience needs, and brand strategy. Create audits, content models, journey maps, taxonomies, governance plans, and content workflows. Partner with strategists and analysts to use research and data insights, define KPIs, optimize content, present recommendations to executives, and strengthen the agency’s content strategy practice.
Summary Generated by Built In
Job Description:
Key Responsibilities:
- Deliver content strategies that support client’s goals, audience needs, and brand strategy, and collaborate with project teams to drive strategic alignment of content throughout the customer experience
- Author content strategy frameworks and deliverables for service and product design projects including, content audits, matrices, content models, content journey maps, site maps, and migration maps
- Partner with experience strategists and analysts to conduct in-depth research to understand audience needs, data insights, and competitive landscapes across industries to inform content goals and KPIs
- Create content governance plans and content supply chain workflows to help clients operationalize and manage content for products and services
- Develop taxonomy, tagging, and metadata strategies for composable content distribution across owned channels and technology platforms
- Be a thought leader for Merkle’s content strategy capability, and contribute to growing the practice by creating repeatable frameworks for use across teams and clients
Summary of expectations
- Bachelor’s degree in a related field and 3+ years of experience in a strategic content role, preferably within an agency environment
- Ability to drive content strategy while collaborating closely with project teams and client leaders
- Proven success creating strategic content deliverables including content trends and best-practices, audits, content matrices, content models, journey maps, and taxonomies
- Experienced with content management systems and measurement platforms
- Ability to turn data into insights to continuously evolve and refine content strategies/optimization for long-term success
- Excellent communications skills; must be comfortable presenting strong points of view to executive leadership, client partners, and team leaders
- Willingness to be a proactive leader in content strategy and on project teams
Location:
DGS India - Pune - Indiqube OrchidBrand:
MerkleTime Type:
Full timeContract Type:
PermanentSkills Required
- Bachelor's degree in a related field
- 3+ years of experience in a strategic content role
- Experience in an agency environment
- Ability to drive content strategy collaboratively with project teams and client leaders
- Experience creating content strategy deliverables, including audits, content matrices, content models, journey maps, and taxonomies
- Experience with content management systems and measurement platforms
- Ability to turn data into insights and optimize content strategies
- Excellent communication and presentation skills
- Comfort presenting to executive leadership, clients, and team leaders
- Proactive leadership in content strategy and project teams
dentsu Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about dentsu and has not been reviewed or approved by dentsu.
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Parental & Family Support — Paid parental leave at full pay and caregiver supports (including backup care) are emphasized as standout elements. Feedback suggests family-oriented benefits are a strong part of the package.
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Leave & Time Off Breadth — Flexible or unlimited PTO, extensive paid holidays, and a year-end office closure are established components. Feedback suggests time-off policies are generous and add meaningful flexibility.
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Retirement Support — A large, established 401(k) plan with employer matching is clearly documented. Feedback suggests retirement benefits feel competitive and straightforward.
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The Company
What We Do
We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next
