Senior Content Strategist

Posted 2 Days Ago
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Barcelona, Cataluña, ESP
In-Office
Senior level
Agency • Marketing Tech
The Role
Lead digital content and social strategy for multiple clients: define objectives and KPIs, direct cross-functional teams, implement and optimize tactical plans, analyze metrics, supervise creative execution, and present strategies in Spanish, Catalan, and English. Drive agile responses to opportunities while managing pressure and timelines to achieve results.
Summary Generated by Built In

About Ogilvy  

Ogilvy, part of WPP, has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook.


About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Imagine yourself at Ogilvy.


Imagine being able to grow brands and their positive impact on society in a creative and relevant way. And that, in addition, you also grow yourself. At Ogilvy, that's our mission. And we do it by incorporating creative, strategic, brave, disruptive, curious, detail-oriented, proactive, enthusiastic, analytical, multidisciplinary, open-minded people, and everything good you can imagine. Can you imagine that person is you?Then join the team.


We are looking for a Senior Digital Strategist who loves social media and digital strategy and creativity to be part of our Content & Social team in Ogilvy Barcelona.


Tasks and responsabilities

1. Lead the digital content and social media strategy of multiple clients in the agency.

2. Clear vision and definition of objectives, Kpi's and strategic proposals to achieve them successfully.

3. Direct collaboration and leadership with teams involved in social media activity.

4. Implementation, monitoring and constant improvement of the strategic and tactical plans that are implemented by its clients.

5. Perfect understanding of digital metrics and insights and analytical and creative ability to seek constant improvement of results.

6. Direct communication and teamwork not only with the agency's internal teams, but also with teams of collaborators and with our clients.

7. Lead strategic definitions, from the research phase to the accompaniment in creative implementation and measurement.

8. Review, supervision and correction if necessary of the tactics and strategies proposed by colleagues in charge of the clients that this person leads, as well as the creative pieces.

9. Present, explain with diligence and open mind the strategic proposals before different audiences, internal teams and clients, both in Spanish or Catalan and in English.

10. Ability to react, to identify opportunities and to change plans with agility in order to achieve the best results.

11. Person with the ability to handle pressure, variable timmings and pursue results.

12. Person with the ability to breathe energy, positivism and passion for a job well done with his collaborators and colleagues.


Requirements

  • Degree in advertising, marketing or similar.
  • +5 years working in a similar role and in an agency.
  • Strong and demonstrable digital strategic knoledgment in terms of: research, setting goals, defining channel and content strategy, defining KPI’s, working together with creative teams, and implementing strategic and tactical plans with success.
  • Advanced use of the Office package: Word, Excel, PowerPoint.
  • Advanced use of social networks: TIK TOK is a must. Also FB, IG, LinkedIn, Twitter, Youtube…
  • Advanced use of social media tools for posting, measurement, etc.
  • Strong knowledge of digital analytics and monitoring platforms.

Languages

  • Spanish (native level).
  • Catalan (Native level).
  • English (High level).

And since you'll surely give us this and much more, we also want to give you much more:

• Welcome Pack.

• 35 days of vacation per year.

• Flexible working hours.

• Afternoon free on fridays.

• Home office.

• Intensive schedule in July and August.

• Work-life balance.

• Gym discounts.

• Physiotherapy at the office.

• Flexible compensation for restaurants, public transportation, childcare, and training.

• Free psychological, financial, and legal assistance.

• Fruit at the office.

• Maternity, paternity, and marriage gifts.

• Football & Ping-Pong Team.

• Pet-friendly company.

• Barbecues three times a year and Christmas party.


If you’ve imagined yourself in this position, that’s a good sign. At Ogilvy, we want to work with the best talent—those who challenge us and make us better. People who are eager to experience an agency culture open to diversity as a principle and connectivity as a primary tool.

So, if you're nodding your head while reading this, send us your CV!

At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression. 

We believe in building powerful teams with purpose - and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality. 

Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve.  This is central to our mantra of Borderless Creativity.

Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at [email protected]. Please note that this contact is only for candidates who are requesting accommodation. Emails for other purposes, including application status requests, will not receive a response.

Skills Required

  • Degree in advertising, marketing or similar
  • +5 years working in a similar role and in an agency
  • Demonstrable digital strategy experience: research, goal setting, channel and content strategy, KPI definition, tactical implementation
  • Advanced use of Microsoft Word, Excel, PowerPoint
  • Advanced use of social networks including TikTok (must), Facebook, Instagram, LinkedIn, Twitter, YouTube
  • Advanced use of social media tools for posting and measurement
  • Strong knowledge of digital analytics and monitoring platforms
  • Spanish native level
  • Catalan native level
  • English high level

Ogilvy Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Ogilvy and has not been reviewed or approved by Ogilvy.

  • Healthcare Strength Healthcare coverage is described as comprehensive in several markets, with medical, dental, and vision plans alongside mental health support options. Wellness supports such as EAP access and gym-related perks are also described as part of the package.
  • Retirement Support Retirement benefits are positioned as a meaningful component of total rewards, including 401(k) matching in the US. In the UK example provided, pension contributions are described as robust and potentially high after probation.
  • Leave & Time Off Breadth Time-off benefits are described as relatively broad in some locations, including sizeable annual leave and additional days such as a birthday off and volunteering time. Parental leave is also portrayed as enhanced in certain markets.

Ogilvy Insights

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The Company
HQ: New York, NY
11,000 Employees
Year Founded: 1948

What We Do

Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. We build on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. We are proud to currently rank as the #1 global agency network for creative excellence and effectiveness by WARC, signifying our ability to deliver creative solutions that drive unreasonable impact for clients and communities. 

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