Content strategists at AKQA are curious thinkers who want to investigate, understand, and organize to create a better future, with a specific focus on the content that powers our clients' experiences. To us, content is more than words on a screen; it is the story and information that drives our clients' brands and products forward.
In this role, the Freelance Senior Content Strategist will support end-to-end content experience strategy for a flagship digital platform and connected product ecosystem for one of the most recognized and trusted names in financial services, a brand with deep roots in helping people plan, protect, and secure their futures. Responsibilities span auditing current experiences, identifying gaps and opportunities, defining an ideal-state vision, and developing a pragmatic roadmap to get there. The Strategist will work closely with senior client stakeholders and an integrated AKQA team to formulate and deliver smart, tailored content frameworks, recommendations, and systems that serve our client's needs across digital products and platforms.
- 8+ years of experience in content strategy for digital products, apps, and web platforms, with a portfolio that demonstrates structured thinking and measurable outcomes on complex, high-visibility consumer experiences
- Strong writing and editing skills, with the ability to define voice, tone, messaging hierarchies, and editorial guidelines across product and marketing surfaces
- Demonstrated ability to analyze user, client, and business needs and develop relevant content strategies, frameworks, and taxonomies that measurably improve outcomes
- Comfort consuming large quantities of research and data, including behavioral, consumer, industry, and academic sources, to inform perspectives, set KPIs, and partner on measurement
- Experience driving content for high-traffic digital surfaces, including information architecture, navigation, personalization, SEO, accessibility, experimentation, and content operations
- Proven success working cross-functionally with strategists, product managers, UX designers, copywriters, creatives, engineering, and analytics teams
- Strong presentation skills, with the ability to craft persuasive narratives and present confidently to senior clients and internal leadership
- Knowledge of contemporary practice across digital product development, including agile delivery, content governance, and operational frameworks
- Ability to take responsibility for on-time deliverables and expertly crafted perspectives within an accelerated timeline
QUALITIES AND CHARACTERISTICS
- Undaunted by the unknown; ambiguity sparks your curiosity and accelerates your learning
- A love of hard problems and a drive to inspire new ways of thinking across teams and stakeholders
- A passion for transforming large amounts of disorganized information into clarity through structure, rigor, and systems
- Deep affinity for the end user, with empathy that translates into usable, valuable content experiences
- Extreme attention to detail coupled with the ability to zoom out to a compelling strategic narrative
- Phenomenal communication skills and the ability to partner with senior clients and executive stakeholders
- 8+ years working across digital experience, brand experience, customer experience, or communications; an intersection of more than one is ideal; experience with financial services, membership and loyalty programs, or mobile app ecosystems is a plus
- Self-directed and proactive; comfortable operating independently in a fast-paced, high-visibility environment
Location & Commitment
- Remote (US Based)
- Available during core business hours, U.S. Eastern Time
- ASAP through December 23, 2026
- 40 hours/week
- Expected weekly compensation: 3,000 to 3,400 USD
We believe great work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach including required in-office days. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
AKQA is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
Skills Required
- 8+ years of experience in content strategy for digital products, apps, and web platforms
- Portfolio demonstrating structured thinking and measurable outcomes on complex, high-visibility consumer experiences
- Strong writing and editing skills, including voice, tone, messaging hierarchies, and editorial guidelines
- Experience developing content strategies, frameworks, and taxonomies based on user, client, and business needs
- Ability to use behavioral, consumer, industry, and academic research and data to inform strategy and KPIs
- Experience with high-traffic digital surfaces, information architecture, navigation, personalization, SEO, accessibility, experimentation, and content operations
- Cross-functional experience with strategists, product managers, UX designers, copywriters, creatives, engineering, and analytics teams
- Strong presentation skills for senior clients and internal leadership
- Knowledge of digital product development, agile delivery, content governance, and operational frameworks
- Ability to deliver high-quality work on schedule in an accelerated environment
- Experience across digital experience, brand experience, customer experience, or communications
- Experience with financial services, membership and loyalty programs, or mobile app ecosystems
- Availability during U.S. Eastern Time core business hours
- Availability for 40 hours per week through December 23, 2026
AKQA Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about AKQA and has not been reviewed or approved by AKQA.
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Parental & Family Support — Policies include fully paid parental leave for all parents, adoption support, and family leave for caregiving needs. Additional supports such as subsidized backup childcare and regional enhancements reinforce family care.
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Healthcare Strength — Health coverage offers multiple plan options with full preventive care, mental‑health resources, and dental and vision coverage. Some regions provide 24/7 virtual doctor access and supplementary healthcare budgets for services not covered by insurance.
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Leave & Time Off Breadth — Time‑away provisions include generous paid holidays with increases over tenure and a companywide year‑end closure. Special, study, and event‑based leave (e.g., weddings, moving) broaden the range of available time off.
AKQA Insights
What We Do
AKQA is the frontier agency, uniting imagination, design, craft and technology to create new forms of value. For more than three decades, we've helped brands imagine what’s next and make what matters, from pioneering digital to defining the next era of AI. Operating across 19 countries and 30 locations, we work with organisations to build intelligent systems, digital products, connected ecosystems and immersive experiences that shape culture, deepen brand relevance and unlock growth. AKQA is a WPP agency.
