The Role
As a Senior Content Specialist, you will manage the content pipeline, translate complex financial topics into engaging narratives, and lead editorial initiatives to enhance brand presence in wealth management.
Summary Generated by Built In
You are a storyteller with a strategic mind, able to turn complex wealth-management concepts into clear, engaging narratives that educate, inspire, and convert. As Senior Content Specialist, you own our long-form and short-form content pipeline—from idea to publication—ensuring every word reflects the authority, transparency, and innovative spirit of Malaa.
Key Responsibilities
- Develop and execute the editorial calendar for blogs, whitepapers, email series, social posts, video scripts, media buying content, and in-app copy.
- Translate investment insights, product updates, and open-banking data into user-friendly stories that position us as a thought leader.
- Own the end-to-end content workflow: research, outlining, drafting, stakeholder reviews, legal/compliance checks, and final publication.
- Maintain and evolve the brand tone of voice; enforce style guidelines across all written assets.
- Conduct subject-matter interviews with executives, portfolio managers, and external experts to extract unique perspectives.
- Monitor content performance analytics; run A/B tests on headlines, CTAs, and formats, iterating quickly based on data.
- Mentor junior writers or freelance contributors, providing feedback that elevates overall quality and consistency.
- Stay current on fintech, wealth-management, and regulatory trends to proactively pitch new story angles and evergreen educational themes.
Skills, Knowledge and Expertise
- 2-3 years of professional content creation or journalism experience, with at least 1 year in fintech, financial services, or SaaS.
- Proven ability to distill technical or regulatory topics into engaging, plain-language narratives.
- Portfolio of long-form and short-form pieces that drove measurable growth (traffic, leads, or user engagement).
- Excellent interviewing, research, and fact-checking skills; comfortable collaborating with subject-matter experts.
- Superior written and verbal Arabic & English; adept at presenting and defending content strategy to cross-functional stakeholders.
- Self-driven who can manage multiple deadlines in a fast-moving startup environment.
Nice to have:
- Experience writing for regulated investment/credit products or working closely with Legal/Compliance teams.
- Familiarity with wealth-management concepts (asset allocation, risk metrics, custody models).
- Basic knowledge of design tools (Figma, Canva) to annotate drafts and streamline designer hand-offs.
- Podcast or webinar scripting/hosting experience.
About
Malaa is the leading wealth management tool in the Kingdom, addressing the gap in the financial products offerings and advancing cutting-edge technology adoption by offering data-driven financial products and services that empower individuals and organizations for better financial decisions. Established in November 2021, Malaa aims to be the go-to for financial decision-making, whether it’s for saving, lending, or investing. Malaa is regulated by the Saudi Central Bank (SAMA) for Open Banking activities and the Capital Market Authority for Robo-advisory and asset management activities.Malaa is spearheading Open Banking in the Kingdom as the first Open Banking company to officially launch its services for its users and the first company to offer behavioral risk profiling for its lending partners, leveraging Open Banking data with exceptional engineering and data science capabilities. For more information, visit: www.malaa.tech
Skills Required
- 2-3 years of professional content creation or journalism experience
- At least 1 year in fintech, financial services, or SaaS
- Proven ability to distill technical topics into engaging narratives
- Portfolio of long-form and short-form content
- Excellent written and verbal Arabic & English
- Self-driven who can manage multiple deadlines
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The Company
What We Do
Malaa is a financial technology company that provides a platform for wealth management, personal finance management, and investment decisions, leveraging data-driven products and open banking solutions.
