The Role
Create and manage multi-channel B2B SaaS content across the funnel, including website, blog, email, social, and sales collateral. Own content from briefing through publishing, optimization, and performance review. Partner with Product Marketing, Design, Sales, and Customer Success on launches, go-to-market campaigns, and enablement. Use SEO, analytics, CMS tools, and AI writing platforms to improve content quality, engagement, conversions, and search visibility.
Summary Generated by Built In
About airSlate
airSlate is a global SaaS technology company that develops no-code workflow automation, electronic signature, and document management solutions. Our award-winning products - SignNow, pdfFiller, DocHub, altaFlow, Instapage, and US Legal Forms - serve over hundreds of millions of users and more than one million customers worldwide, helping organizations of every size digitize processes, improve efficiency, and transform how they work.
We’re in an exciting phase of growth and transformation, with teammates in more than 20 countries across three continents and main hubs in the United States, Poland, Ukraine and Philippines.
At airSlate, we’re building value for customers and a culture where growth and innovation go hand in hand. We’re looking for people eager to shape products, scale a company, and thrive in a fast-moving environment.
About SignNow team:
We are a passionate and ambitious team of 140+ people on a mission to succeed with our award-winning signature solution – SignNow.
SignNow empowers over 28 million people at companies across the world to move fast with everything they need to send and eSign their documents. Increase productivity with document workflows, impress customers, and save money while maximizing ROI with SignNow.
And now, we are looking for a Senior Content Specialist who is prepared to contribute to the next chapter of our company's growth.
The person will join the SignNow Product Marketing team and take on the responsibility of creating and managing content across the funnel, including the website, blog, email, sales collateral, and social, to support product launches, GTM campaigns, and sales enablement.
As Senior Content Manager, you will own content end to end, from brief to production, publishing, and optimization, working closely with the Principal Product Marketing Manager with direct line of sight into product strategy and launches.
What you'll be working on:
- Create original, on-brand content across formats: website pages, blog articles, email sequences, social posts, sales collateral, product one-pagers, and feature briefs
- Own content across its full lifecycle: brief, production, publishing, optimization, and performance review
- Partner with Product Marketing, Design, Sales, and Customer Success to deliver content for product launches, GTM campaigns, and sales enablement
- Optimize content based on performance data such as organic traffic, engagement, CTA conversion, and search visibility
- Keep messaging consistent across all channels and formats, and fix drift when it appears
- Use analytics tools such as GA4 and Ahrefs to understand what works, what doesn't, and why, and act on the findings
- Evaluate and adopt new content technologies and platforms that improve quality or speed
- Use AI writing tools (e.g., ChatGPT, Claude) as a deliberate part of your workflow for ideation, drafting, and iteration, applying editorial judgment to every output
What we expect from you:
- Proven experience creating content across multiple formats and channels, with a portfolio that shows range and quality
- Experience in a B2B or SaaS environment
- A solid grasp of SEO fundamentals and conversion-focused writing
- An understanding of marketing fundamentals, including funnel stages and how content serves each one
- Technical comfort with CMS platforms and publishing and collaboration tools
- Structured, integrated use of AI writing tools in your content workflow
- Excellent written English at C1 level or higher
What helps you rock:
- B2B SaaS experience where your content contributed directly to pipeline, trial activation, or product adoption
- Experience working with Product Marketing or Product teams on launch content or feature messaging
- A product marketing background or training
- A track record of turning content performance data into strategic decisions
What we offer
Flexible working environment - Our teams operate across the globe. We value in‑person collaboration in our hubs, but we also embrace remote and hybrid working. You can work from one of our offices in the United States, Poland, Romania or Ukraine, or remotely from many countries.
Competitive compensation and stock options - We offer salaries that reflect local market conditions and experience, plus a performance-based bonus system and stock options so you share in the company’s growth.
Professional growth and learning - We invest in your development through courses, conferences, and access to learning resources. We encourage career growth and internal mobility, supporting teammates who want to explore new opportunities within airSlate.
Health and well‑being - We provide comprehensive benefits tailored to each country, including health coverage, wellness programmes and access to fitness options. We also dedicate quarterly company-wide Mental Health Days, when everyone takes time off to rest and recharge.
Family‑friendly culture - Family life is part of who we are, and we embrace it in many forms. From flexibility for parents to our airSlate Junior Club for kids, to company-wide family days and our pet-friendly approach, we’re committed to making work and life easier to balance.
Giving back - We support charitable initiatives around the world through the airSlate Care programme. Our current focus includes humanitarian aid in Ukraine and other regions, matching employee donations and supporting causes chosen by our teams.
Open communication - We encourage transparent dialogue at all levels. From team discussions to company-wide Q&A sessions with our CEO, we make sure everyone has the chance to be heard and to influence how we grow.
It is airSlate's policy to comply with all applicable equal employment opportunity laws by making all employment decisions without unlawful regard or consideration of any individual’s race, religion, ethnicity, color, sex, sexual orientation, gender identity or expressions, transgender status, sexual and other reproductive health decisions, marital status, age, national origin, genetic information, ancestry, citizenship, physical or mental disability, veteran or family status or any other basis protected by applicable national, federal, state, provincial or local law. airSlate's policy prohibits unlawful discrimination based on any of these impermissible bases, as well as any bases or grounds protected by applicable law in each jurisdiction. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. airSlate is pleased to provide such assistance and no applicant will be penalized as a result of such a request. Pursuant to relevant law, where applicable, airSlate will consider for employment qualified applicants with arrest and conviction records.
Read our Recruitment Privacy Notice to Learn how we process your personal information.
Skills Required
- Proven experience creating content across multiple formats and channels
- Portfolio demonstrating range and quality of content
- Experience in a B2B or SaaS environment
- Knowledge of SEO fundamentals and conversion-focused writing
- Understanding of marketing fundamentals, funnel stages, and content strategy
- Technical comfort with CMS platforms and publishing and collaboration tools
- Structured, integrated use of AI writing tools in the content workflow
- Excellent written English at C1 level or higher
- B2B SaaS experience contributing to pipeline, trial activation, or product adoption
- Experience partnering with Product Marketing or Product teams on launch content or feature messaging
- Product marketing background or training
- Track record of using content performance data to make strategic decisions
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The Company
What We Do
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