Senior Content Marketing Manager

Reposted 19 Days Ago
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Palo Alto, CA, USA
In-Office
150K-180K Annually
Senior level
Generative AI
The Role
The role involves developing and executing content marketing strategies, crafting narratives for enterprise clients, and overseeing content production and distribution, with a strong focus on SEO and performance metrics.
Summary Generated by Built In

About Typeface
We help the world’s biggest brands move from brief to fully personalized campaigns — in days, not months. 

Founded by Abhay Parasnis and backed by Microsoft, GV, Salesforce, Lightspeed, Madrona and Menlo, we’re building category-defining technology at the intersection of creativity and AI with real impact. Join us to help shape the future of enterprise marketing. 

What You’ll Do  

We're looking for a talented and passionate Senior Content Marketing Manager to be a pivotal storyteller and brand steward. In this role, you will craft compelling narratives that define our category and drive awareness and conversion across the entire enterprise customer journeys. You will own the content roadmap and publishing lifecycle, collaborating with marketing and product teams to translate complex AI innovations into high-impact assets that resonate with executive leadership at the world's most sophisticated marketing organizations. 

As a hands-on creator, you will help us navigate the evolving search and AI landscape. You’ll use performance insights to ensure our content embodies craft excellence, masters our brand voice, and high-level, actionable value to enterprise marketing leaders.   

How You’ll Make Impact  

  • Integrated Content Strategy: Build and execute a content roadmap that aligns the customer journey with business goals by collaborating across marketing and product teams. 
  • Thought Leadership & Storytelling: Develop thought-provoking narratives and category-defining content that anticipates market shifts and positions us as a strategic partner to the world’s most sophisticated brands. 
  • Demand Gen Content Execution: Lead the creation of multi-channel assets (e.g. guides, ads, nurtures, blogs, web pages, etc.) designed to engage Director to CMO level personas at Fortune 1000 companies. 
  • SEO/AEO/GEO Expertise: Proactively adjust strategies to ensure our brand dominates visibility when enterprise buyers are researching marketing AI solutions. 
  • Product & AI Evangelism: Showcase product value as “customer zero” by using our own AI to create content, while monitoring industry trends. 
  • Brand Stewardship: Uphold the brand’s mission, tone, and voice across all digital and physical mediums as a key stakeholder for visual excellence and design partnership. 
  • Distribution & Publishing Management: Own the content publishing lifecycle across website and email channels to ensure consistent and timely delivery.

What You'll Bring  

  • 5+ years of experience in content marketing, or a related role, preferably in a B2B SaaS focused on Enterprise accounts. 
  • Proven track record of writing for a highly professional audience; you know how to sound like a peer to a Director, VP, or CMO. 
  • Ability to shape high-level programs while remaining a hands-on creator who thrives in a fast-paced environment. 
  • Strong expertise in SEO, including strategy, content structure, on-page optimization, internal linking, and SERP intent.  
  • Strong understanding of AEO / AI-discovery optimization, or a deep curiosity and the ability to operationalize these trends quickly. 
  • Comfortable using performance data to drive content strategy and prove the ROI of content, with preferred experience in Google Analytics, Semrush, Profound, Search Console, HubSpot, Contentful, or similar. 
  • Passionate about AI technology and a proven track record of experimenting with AI tools to optimize marketing workflows. 

Salary

The compensation range for this role is $150,000-$175,000. Actual compensation may vary based on level, experience, and skillset as assessed in the interview process.

Benefits

  • Competitive compensation — including salary, equity, and 401(k)
  • Full medical, dental, and vision insurance for you and your family
  • HSA and FSA options to support your financial wellness
  • Flexible time off — including parental leave
  • Well-being programs — resources to support your mental and physical health
  • Daily lunch & snacks
  • Mentorship & impact — work closely with top AI leaders on products that ship 

Equality Opportunity Statement
We welcome and encourage applicants from all backgrounds. Employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, medical condition, veteran status, or any other legally protected status. We comply with applicable laws in every jurisdiction where we operate.

Why You’ll Love Working Here 

  • Build something big — Be part of a fast-growing startup defining a new category: marketing orchestration powered by Agentic AI.
  • Your work will matter — Trusted by Fortune 100 companies, our platform delivers 10x content velocity and 90% faster campaigns.
  • A+ team — Collaborate with veterans from Adobe, Microsoft, Google, and top AI companies.
  • Backed by the best — GV, Salesforce Ventures, Microsoft, Lightspeed, Madrona and Menlo ($165M raised).
  • Recognized for innovation — TIME Best Inventions, Fast Company Next Big Thing in Tech, Gartner Cool Vendor, Adweek AI Company of the Year, LinkedIn Top Startup, Webby Award (AI Work & Productivity). 

Top Skills

Contentful
Google Analytics
Hubspot
Semrush
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The Company
HQ: San Francisco, CA
38 Employees
Year Founded: 2022

What We Do

Typeface is the generative AI application to supercharge personalized content creation for businesses. By uniting content velocity with brand personalization and control, any enterprise can now create exceptional, on-brand content faster and easier than ever before.

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