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A global leader in the pool & wellness industry.
The Role
The Senior Content Marketing Manager will develop and implement content strategies, manage campaigns, lead teams, and drive engagement and growth across various channels.
Summary Generated by Built In
Fluidra is looking for a Senior Content Marketing Manager to join our team in Carlsbad, CA.
WHAT YOU WILL CONTRIBUTE
The Sr. Content Marketing Manager will play the lead role in developing the strategy, infrastructure, management, optimization, and analysis of Fluidra’s content programs for the industry’s leading brands, including Jandy, Polaris, S.R.Smith, Taylor, and others.
This dynamic, fast-paced position establishes you as a thought leader, putting you at the center of defining the company’s content strategies, execution plan, and budget allocation. The ideal candidate must be equal parts creative and analytical with a strong background in copywriting and content production. This role is responsible for driving YoY growth in KPIs such as awareness, engagement, and site traffic. This position will lead a mix of external agencies and internal cross-functional teams to deliver impactful content campaigns across various channels, including social media, email, advertising, blogs, trade publications, and more. This role is both strategic and hands-on, requiring exceptional communication skills, business acumen, high emotional intelligence, and the ability to build consensus and influence stakeholders at all levels. This role includes one direct report who oversees social media content planning. Additionally, you will:
Leadership & Team Management:
- Lead the department with content campaign ideas, build support for your concepts across functional teams (leadership, product, training, 3rd party content creators, etc.), and secure budget.
- Manage social media specialist and freelance copywriters, fostering a culture of innovation and accountability.
- Establish and oversee processes for content creation, review, and optimization to ensure high-quality output.
- Manage project schedules, ensuring on-time delivery of content and seamless execution of campaigns.
- Coordinate with internal and external stakeholders to align on goals and expectations.
Content Strategy & Development:
- Develop and execute short-term and long-term B2B and B2C content strategies for earned, owned, and paid channels, rooted in insights (e.g. SEO, etc.), and aligned to key initiatives.
- Produce rich content for print, web, social, email, and video projects from start to finish, including concepts, storyboards, script writing, post-production direction, and final stakeholder approvals.
- Ensure all content aligns with brand positioning and messaging, emphasizing compelling, customer-focused storytelling.
- Manage and scale up our B2B and B2C UGC programs to deliver unique stories that drive brand awareness, facilitate customer acquisition, and foster long-term brand loyalty.
- Build and maintain relationships with key industry publications and editors to drive PR opportunities and increase brand visibility
Performance Measurement & Optimization:
- Develop, implement, and measure content marketing experiments across various channels, analyzing results to recommend improvements.
- Monitor KPIs, contribute to business reviews, and present progress-to-goal metrics to leadership in a clear and concise fashion
- Identify and implement operational efficiencies, streamlining workflows and automating marketing efforts where possible.
Innovation & Technology Adoption:
- Stay updated on emerging content marketing trends and technology tools, including GenAI, to enhance content strategy and execution.
- Experiment with new formats and approaches to stay ahead in a competitive digital landscape.
WHAT WE SEEK
- 10 + years of professional experience in marketing, copywriting, or a related field, with a strong background in both B2B and B2C content creation.
- Demonstrated expertise in professional social media strategy and execution.
- Exceptional written and verbal communication skills.
- Proven project management experience with the ability to work effectively across teams and with external partners.
- Experience with managing direct reports and external agencies.
- Familiarity with digital media, social media, influencer, affiliate and content marketing strategies.
- A self-driven, entrepreneurial mindset with a passion for taking ownership and driving results.
- Strong analytical skills and experience presenting data-driven insights to leadership.
- Knowledge of minor video production and editing tools is a plus.
EDUCATION
Bachelor’s degree in journalism, English, Marketing, Communications, or a related field (or equivalent experience).
WHAT WE OFFER
An exciting opportunity to dive in and begin your career with a company that offers a competitive total rewards package that includes:
- Flexible Vacation Time
- 9/80 work week schedule (EVERY OTHER FRIDAY OFF!) with subsequent Fridays WFH
- 11 paid Holidays
- Full range of health benefits including medical, dental & vision, short & long-term disability
- 401(K) matching (100% of first 3% contributed, 50% of the next 2%)
- Health and wellness programs / gym reimbursement
- Educational assistance up to $7,000 per year
- On-site self-service café / free gourmet coffee stations
- Company sponsored FUN events!
- Generous product discounts
WHO WE ARE
Fluidra is a publicly listed company focused on developing innovative products, services and IoT solutions for the residential, commercial and wellness pool markets, globally. The company operates in over 45 countries, has over 7,000 employees and owns a portfolio of some of the industry’s most recognized and trusted brands: Polaris®, Jandy®, CMP®, S.R. Smith®, and Zodiac®. We also sell products under the Cover‐Pools®, iAquaLink®, Grand Effects®, Del® and Nature2® names. With these combined resources we’re able accelerate innovation in critical areas like energy-efficiency, robotics and the Internet of Things.
Our focus is on creating the perfect pool and wellness experience responsibly. We take our mission to heart, and our employees embody these guiding principles in everything we do: passion for success, honesty & trust, customer collaboration, teamwork and inclusion, learn and adapt, excellence and innovation.
Don't meet every single requirement listed? At Fluidra, we thrive on building an inclusive workspace, so if you are excited about this role and your past experience doesn't align perfectly, we encourage you to apply anyways! You may be just the right candidate for this role or another role in the organization. Fluidra is proud to be an equal opportunity employer. Fluidra recruits, employs, trains, compensates and promotes regardless of race, religion, color, national origin, sex, disability, age, veteran status, or any legally protected characteristic.
Expected salary range is $130,000 - $150,000. Fluidra offers a comprehensive total rewards / benefits program that includes base salary, annual bonus based on performance of individual and company objectives, competitive 401K matching, paid vacation and sick time, full range of health benefits, educational assistance, etc. The actual salary offer will carefully consider a wide range of factors, including skills, qualifications, experience and location. Your recruiter will provide additional details on our compensation and total rewards program.
Top Skills
Content Production
Copywriting
Digital Media
Seo
Social Media
Video Production
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The Company
What We Do
We’re an industry‐leading, global company with a legacy of innovation. Our reach extends worldwide across both the residential and commercial pool and wellness markets. We now have over 7,000 employees, a presence in over 45 countries and the combined resources to accelerate innovation in critical areas like energy-efficiency, robotics and the Internet of Things.
Offering an extensive array of quality‐designed pool and spa equipment, our portfolio includes some of the most trusted brands in the business: Polaris®, Jandy®, CMP, S.R. Smith, and Zodiac®. We also sell products under the Cover‐Pools®, iAquaLink®, Grand Effects®, Dell® and Nature2® names.
Our focus is on creating the perfect pool and wellness experience responsibly. We take our mission to heart, and our employees embody the passion for results, teamwork, and user focus that get us there.
Why Work With Us
Our company culture is what makes us all look forward to coming to work each day. It’s innovative, energetic, ambitious — and dare we say — FUN. Built on a solid foundation of corporate values that prioritize our employees and customers, our values are the code by which we live and breathe — not just writing on the wall.
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