The Role
Own OneSignal’s content strategy and editorial direction, producing guides, customer stories, research, and thought leadership. Interview customers and experts, lead content distribution and partnerships, optimize for SEO and AI discovery, use AI to improve workflows, and manage the annual State of Customer Engagement report. Measure performance through MQLs, SQLs, and pipeline while collaborating across Marketing, Sales, Product, Partners, and Customer Success.
Summary Generated by Built In
OneSignal is the autonomous lifecycle marketing engine for B2C app companies. Marketers can orchestrate the campaigns that onboard, engage, and retain users, increasing LTV and reducing churn. Companies like Zynga, Bitcoin.com, and Philips use OneSignal to drive outcomes with AI that scales with you.
We’re Series C, venture-backed by SignalFire, Rakuten Ventures, Y Combinator, HubSpot, and BAM Elevate. We offer remote work as the default option in the United States in California, Colorado, Florida, Massachusetts, New York, New Jersey, Ohio, Oregon, Pennsylvania, Texas, Utah and Washington. As well as in the UK, Singapore, and Canada - with plans to expand the locations we support in the future. Some roles are hybrid roles and will be listed as such. We have offices in San Francisco and San Mateo in CA, in London, UK, and offer flex seating options for employees to work together in-person in NY and other areas. Hiring in Singapore is done in partnership with a local EOR, and hiring in Canada is done in partnership with Rippling's EOR.
OneSignal has a lot of the great tech startup qualities you'd expect, but we don't stop there. Our massive scale and small team, emphasis on collaboration, and focus on ownership and personal growth make OneSignal a uniquely great place to work.
We’re looking for a Senior Content Marketing Manager to develop compelling content that advances our brand and business goals. You’ll turn company priorities, customer insights, and market opportunities into high-quality content, and work across the team to distribute and measure the impact. You’ll own our editorial strategy and create distinctive, useful content that drives business results. You’ll develop an always-on content engine by uncovering stories in customer results, product expertise, and original research.
This is a hands-on senior individual contributor role. You’ll create the strategy, write and edit, interview customers and experts, develop repeatable content programs, and work cross-functionally across Marketing, Sales, Product, Partners, and Customer Success. You’ll also shape how we distribute content, measure its impact, and use AI to improve the way we work. This role reports directly to the Head of Marketing.
What You'll Do:
- Own OneSignal’s content strategy and editorial direction, developing compelling stories, themes, and thought leadership that support brand and business goals.
- Create high-quality content—including practical guides, customer stories, research, and thought leadership—that translates complex ideas into actionable insights.
- Uncover original stories by interviewing customers and industry experts to showcase unique perspectives, customer outcomes, and business impact.
- Drive content distribution and partnerships across channels, collaborating with Marketing, executives, creators, publishers, and partners to expand reach and engagement.
- Grow organic visibility through SEO and AEO, optimizing content for search engines and AI discovery to drive qualified traffic and demand.
- Leverage AI to build efficient workflows for research, briefing, editing, and content repurposing while maintaining quality, accuracy, and brand voice.
- Lead the annual State of Customer Engagement report and measure content performance against MQLs, SQLs, and pipeline to continuously optimize strategy and investment.
- 6+ years of content marketing experience in B2B SaaS
- Excellent writing and editing skills, and ability to explain complex subjects clearly
- Experience building content strategy and execution, from identifying an opportunity through publication and distribution
- Strong customer communication skills and ability to conduct customer interviews, write compelling stories, and get customer approvals
- Expertise in SEO and an experimental approach to discovery through AI search
- Practical experience using AI in content workflows to improve efficiency and output without sacrificing quality
- The ability to prioritize, manage competing requests, and collaborate effectively across teams
- Can move quickly, make sound decisions in an ambiguous environment and adapt as priorities evolve
- A can-do attitude and willing to take on challenges without clear direction
The New York and California base salary for this full time position is between $135,000 to $160,000. Your exact starting salary is determined by a number of factors such as your experience, skills, and qualifications. In addition to base salary, we also offer a competitive equity program and comprehensive and inclusive benefits.
- Friendliness & Empathy
- Accountability & Collaboration
- Proactiveness & Urgency
- Growth Mindset & Love of Learning
In keeping with our beliefs and goals, no employee or applicant will face discrimination/harassment based on: race, color, ancestry, national origin, religion, age, gender, marital domestic partner status, sexual orientation, gender identity, disability status, or veteran status. Above and beyond discrimination/harassment based on 'protected categories,' we also strive to prevent other, subtler forms of inappropriate behavior (e.g., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place in our workplace.
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on OneSignal. Please inform us if you need assistance completing any forms or to otherwise participate in the application and/or interview process.
OneSignal collects and processes personal data submitted by job applicants in accordance with our Privacy Policy - including GDPR and CCPA compliance. Please see our privacy notice for job applicants.
Skills Required
- 6+ years of content marketing experience in B2B SaaS
- Excellent writing and editing skills
- Ability to explain complex subjects clearly
- Experience building content strategy and execution from opportunity identification through publication and distribution
- Strong customer communication skills
- Experience conducting customer interviews and obtaining customer approvals
- Expertise in SEO and an experimental approach to AI search discovery
- Practical experience using AI in content workflows
- Ability to prioritize and manage competing requests
- Ability to collaborate effectively across teams
- Ability to work quickly, make sound decisions in ambiguous environments, and adapt as priorities evolve
- Can-do attitude and willingness to take on challenges without clear direction
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The Company
What We Do
OneSignal is the market-leading customer messaging and engagement solution, offering mobile and web push notifications, in-app messaging, SMS, and email. Our powerful multi-channel platform enables one million businesses to deliver over 8 billion messages daily. Powered by superior architecture, OneSignal is designed to scale with your business and deliver messages more quickly and reliably than the competition. By providing an open API, extensive documentation, free accounts, and intuitive personalization and analytics tools, we help businesses of all sizes provide a seamless messaging experience to create meaningful customer connections.
