At Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting.
Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, Germany and France.
Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love.
Tide facts:
- Tide is available for UK, German and French SMEs
- Over 2 million members globally and rapidly growing
- Over $300 million raised in funding
- 3,000 Tideans globally
- We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram, New Delhi, Berlin, Paris and Luxembourg
The Marketing team at Tide works across multiple markets to drive member acquisition and growth. The team collaborates closely with Product, Engineering, SEO, Design, Legal and other business functions to deliver and optimise digital experiences across Tide's marketing websites.
ABOUT THE ROLE:
We are looking for a Senior Content Manager with expertise in Contentful CMS (or similar platforms like Drupal/WordPress) to manage website content operations across multiple geographies.
This is a hands-on role spanning CMS management, end-to-end website publishing, and continuous process improvement. You will work closely with Marketing, SEO, Legal, Product, Design and Engineering teams to deliver web experiences, drive CMS enhancements, support website migrations and localisation, and manage marketing technology integrations.
WHAT WE ARE LOOKING FOR:We’re hiring a Senior Website Content Manager to own how Tide’s website content is built, published and improved across markets. You’ll combine hands-on Contentful expertise with strong project management and stakeholder skills, running day-to-day publishing while making the CMS and workflows better over time.
Responsibilities
- Own Tide’s Contentful CMS and the end-to-end publishing process across markets: intake, scoping, prioritisation, build, QA and go-live.
- Build and maintain pages using existing content models, components and templates, translating Figma designs and business requirements into live pages.
- Manage content structures, assets, references, environments and localisation workflows.
- Run the request pipeline in Jira, balancing campaigns, product launches, SEO work, regulatory updates and BAU, and communicating timelines and dependencies clearly.
- Act as the main CMS contact for Marketing, SEO, Product, Engineering, Design and Legal, and work with Product and Engineering on new capabilities, bugs and enhancements.
- Manage localisation across the UK, India, Germany and France with internal teams and external partners, and support migrations, restructures and new market launches.
- Implement on-page SEO (metadata, headings, internal links, redirects) and support martech integrations such as forms, geo-targeting, personalisation and A/B testing, troubleshooting with Engineering and Analytics.
- Maintain quality and governance through regular audits, publishing checklists, QA standards and brand and accessibility compliance.
- Improve the CMS: identify gaps in content models, components and workflows, build self-service capability, and shape the enhancement roadmap.
- Create and maintain documentation, SOPs and training so stakeholders can work independently.
- Mentor junior team members and manage agency or freelance support.
Requirements
- 5+ years managing web content or CMS platforms in a fast-paced, multi-market environment.
- Hands-on enterprise CMS experience, ideally Contentful (content modelling, components, references, environments, localisation). WordPress or Drupal experience is also relevant.
- Proven end-to-end publishing ownership, with strong prioritisation across competing deadlines.
- Experience working with Marketing, SEO, Legal, Product, Design and Engineering, and turning business needs into clear technical tasks.
- Working knowledge of page structure, responsive layouts and basic HTML/CSS, plus SEO, accessibility and QA best practice.
- Understanding of martech tools (forms, tracking, geo-targeting, personalisation, A/B testing).
- Experience with Jira and Confluence.
- Excellent communication, attention to detail and ability to adapt to changing priorities.
Nice to have
- Website migrations or multi-market launches
- GA4, Hotjar or similar analytics tools
- SSR, CDN and deployment concepts
- Copywriting or editing experience
- Experience in a regulated industry such as fintech
- Competitive salary
- Self & Family Health Insurance
- Term & Life Insurance
- OPD Benefits
- Mental wellbeing through Plumm
- Learning & Development Budget
- 15 days of Privilege leaves
- 12 days of Casual leaves
- 12 days of Sick leaves
- 3 paid days off for volunteering or L&D activities
At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams.
While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.
At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives.
We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.
At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard.
- Tide does not charge any fees at any stage of the recruitment process.
- All official Tide job opportunities are listed exclusively on our Careers Page and applications should be submitted through this channel.
- Communication from Tide will only come from an official @tide.co email address.
- Tide does not work with agencies or recruiters without prior formal engagement, and we do not authorize third parties to make job offers on our behalf.
If you are contacted by anyone misrepresenting Tide or requesting payment, please treat it as fraudulent and report it to us immediately at [email protected]
Your safety and trust are important to us, and we are committed to ensuring a fair and transparent recruitment process.
Tide leverages AI to enhance our hiring experience. You can read more about how we use AI in our recruitment process in our AI Policy.
Your personal data will be processed by Tide for recruitment purposes and in accordance with Tide's Recruitment Privacy Notice.
Skills Required
- 5+ years managing web content or CMS platforms in a fast-paced, multi-market environment
- Hands-on enterprise CMS experience, ideally Contentful; WordPress or Drupal experience is also relevant
- Experience with content modeling, components, references, environments, and localization workflows
- Proven ownership of end-to-end website publishing and prioritization across competing deadlines
- Experience collaborating with Marketing, SEO, Legal, Product, Design, and Engineering teams
- Working knowledge of page structure, responsive layouts, basic HTML and CSS, SEO, accessibility, and QA best practices
- Understanding of marketing technology tools including forms, tracking, geo-targeting, personalization, and A/B testing
- Experience with Jira and Confluence
- Excellent communication, attention to detail, and ability to adapt to changing priorities
- Experience with website migrations or multi-market launches
- Experience with GA4, Hotjar, or similar analytics tools
- Understanding of SSR, CDN, and deployment concepts
- Copywriting or editing experience
- Experience in a regulated industry such as fintech
Tide Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Tide and has not been reviewed or approved by Tide.
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Flexible Benefits — Flexible working, paid volunteering, and manager-controlled recognition budgets are highlighted as part of the package in some locations, suggesting adaptable options that support different needs.
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Healthcare Strength — Health insurance is described as starting from day one and covering employees plus multiple dependents in India, with added mental-health resources such as unlimited cognitive behavioural therapy.
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Leave & Time Off Breadth — Policies mention 15 days of privilege leave alongside separate casual and sick leave, indicating a relatively comprehensive time-off structure in certain regions.
Tide Insights
What We Do
Tide is the leading provider of UK small business (SMEs) accounts and one of the fastest-growing fintechs in the UK. Tide is live in the UK and India with over 550,000 members in the UK and more than 150,000 in India. Tide is transforming the small business banking market. Our platform not only offers business accounts and related banking services, but also a comprehensive set of highly connected admin tools for businesses, such as full integration with accounting systems (live for our UK members, coming soon to India). Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data-driven decisions to help SMEs save both time and money. Tide was awarded Innovative Product of the Year at the Growth Finance Awards 2022 and New Market Entrant of the Year at the UK-India Awards 2022. Tide was also named one of CB Insights global Fintech 250 and Beahurst’s The Fintech Top 50 for the UK in 2023. Tide facts: Tide is available for UK and Indian SMEs Over 550,000 UK members and growing rapidly Over 150,000 India members since December 2022 Over £200 million raised in funding Over 1,500 Tideans globally - we’re diversity champions! We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, a technology centre in Hyderabad, India and offices in Gurugram, near New Delhi
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