Senior Content Manager, Asia

Posted 18 Days Ago
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Bangkok, Phra Nakhon, Bangkok, THA
In-Office
Senior level
Food • Music • Sports
The Role
Lead creative development and localization across Asia, build scalable production workflows with agencies/in-house teams, ensure brand governance and regulatory compliance, and create playbooks to standardize content execution.
Summary Generated by Built In
About Monster Energy:

Forget about blending in. That’s not our style. We're the risk-takers, the trailblazers, the game-changers. We’re not perfect, and we don’t pretend to be. We're raw, unfiltered, and a bit unconventional. But our drive is unrivaled, just like our athletes. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become along the way. We are much more than a brand here. We are a way of life, a mindset. Join us.  

A day in the life:

As a Senior Content Manager at Monster, you'll take the reins in leading the charge on creative development and content localization for our iconic brands across Asia. You'll craft culturally resonant storytelling, streamline scalable production workflows, and oversee the governance of creative outputs to launch powerful campaigns that roar in alignment with our global brand standards.

The impact you’ll make:
  • Creative Strategy & Localization – Adapt global assets and develop regional creative content that resonates with local audiences while maintaining brand integrity.
  • Content Production Management – Build scalable production models leveraging agencies and in-house resources to deliver high-quality assets on time and within budget.
  • Brand Storytelling – Champion consumer-centric narratives informed by insights and behavioral data to strengthen engagement.
  • Governance & Compliance – Ensure creative outputs adhere to brand guidelines and regulatory requirements across markets. Develop, maintain, and manage approved logos, presentation assets/templates, fonts, icons, images, and style guides to ensure consistency across all visual materials.
  • Knowledge Sharing – Develop playbooks and frameworks for local teams to execute content effectively and consistently.
Who you are:
  • Prefer a Bachelor's Degree in the field of Visual Communication Design, Marketing, Journalism, or related field of study.
  • Additional Experience Desired: More than 5 years of experience in creative, creative strategy, or creative accounts management.
  • Additional Experience Desired: Between 3-5 years of experience in CPG (Consumer packaged goods), beverage industry.
  • Computer Skills Desired: Adobe Creative Cloud, Microsoft Office, and familiarity with content management systems. 

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Skills Required

  • Bachelor's Degree in Visual Communication Design, Marketing, Journalism, or related field of study
  • More than 5 years of experience in creative, creative strategy, or creative accounts management
  • 3-5 years of experience in CPG (consumer packaged goods), beverage industry
  • Proficiency with Adobe Creative Cloud
  • Proficiency with Microsoft Office
  • Familiarity with content management systems

Monster Energy Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Monster Energy and has not been reviewed or approved by Monster Energy.

  • Healthcare Strength Health coverage is described as comprehensive, with employer‑paid medical, dental, vision, life, and disability for full‑time employees, plus telemedicine and an EAP. Feedback suggests these offerings are a notable strength within the overall package.
  • Retirement Support Retirement support includes a 401(k) plan with company matching as outlined in filings, alongside pretax and Roth options. This is consistently presented as part of a competitive package for full‑time roles.
  • Leave & Time Off Breadth Time off includes paid vacation/holidays and volunteer time off, complemented by additional program perks listed in company materials. These benefits expand the package beyond core insurance and retirement elements.

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The Company
7,202 Employees
Year Founded: 2002

What We Do

Monster Energy is a globally recognized brand in the energy drink industry, known for its bold flavors and high-energy branding. The company offers a wide range of beverages designed to energize and refresh, including energy drinks, coffee, tea, and juice. It is also a prominent sponsor of extreme sports events and athletes, catering to diverse consumer preferences on a global scale.

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