The Senior Content Creator is a strategic and creative leader in the content team, responsible for overseeing the development and execution of comprehensive content strategies that include compelling copywriting, innovative social media reels and TikToks, professional mobile photography, and the application of AI technology. This role requires an expert understanding of digital marketing trends, audience engagement tactics, and the ability to lead content projects that achieve outstanding results. The Senior Content Creator will mentor team members and collaborate closely with clients and internal teams to deliver cutting-edge content.
Requirements
Key Responsibilities:
Lead the planning and implementation of content strategies, integrating written content, short-form video, mobile photography, and AI-enhanced features to drive engagement and meet client objectives.
Produce high-quality, innovative content for a variety of digital channels, setting standards for creativity and impact.
Leverage advanced knowledge of AI technology to streamline content creation processes, personalize audience experiences, and analyze content performance.
Collaborate with clients and cross-functional teams to ensure cohesive and effective content campaigns.
Analyze content metrics and insights to refine strategies and maximize ROI.
Guide and inspire junior content creators, fostering a culture of continuous learning and innovation in content practices.
Qualifications:
Bachelor’s or Master’s degree in Journalism, Communications, Marketing, or related field, with extensive experience in digital content creation.
5+ years of experience in crafting diverse content types, including expertise in video production, mobile photography, and AI applications in marketing.
Demonstrated success in developing and executing content strategies that enhance brand visibility and audience engagement.
Deep understanding of SEO, social media trends, and analytics tools.
Exceptional writing, storytelling, and visual communication skills.
Leadership qualities, with the ability to manage projects and mentor team members effectively.
Skills Required
- Bachelor's or Master's degree in Journalism, Communications, Marketing, or related field
- 5+ years of experience in digital content creation
- Expertise in video production and creating short-form social video (Reels, TikTok)
- Professional mobile photography skills
- Experience applying AI technologies to content creation and personalization
- Deep understanding of SEO, social media trends, and analytics tools
- Exceptional writing, storytelling, and visual communication skills
- Leadership and mentoring experience; ability to manage projects and guide junior team members
What We Do
TAC Universe is a data-driven digital marketing agency founded in Cairo, Egypt, in 2011. The agency specializes in performance marketing, media buying, short-form content production, and data analytics. Serving clients across Egypt, the UAE, and Saudi Arabia, its mission is to deliver measurable digital growth through AI-powered creative and performance marketing systems.
