If you write across formats and you're the kind of person who keeps the whole pipeline on track, this role hands you both.
You'll define the narrative — how JustCall explains what it does and why it matters to the revenue teams who use our products, and the buyers deciding whether to. You'll set the voice and tone across web, blog, email, and social, and own the calendar that keeps all of it moving.
You'll write the cornerstone pieces yourself — the ones that set the standard for how we sound — and hold that line across everything the wider team ships, from PMM and CRO to design and events.
What you'll actually doWrite across formats
Draft and sharpen web and landing page copy — headlines, subcopy, feature sections, and CTAs
Write and edit blogs and long-form content, from product announcements to thought leadership
Own email and lifecycle copy — onboarding sequences, campaigns, and A/B variants
Write social copy and SEO content, including meta titles and descriptions, down to sections like FAQs
Own the calendar
Plan what ships when, write the briefs, and track every piece from draft to publish
Coordinate designers, freelancers, and other teams so work lands on time and on brief
Keep clear visibility into what's in flight, what's done, and what's at risk, so no one has to chase
Hold the quality bar
Self-edit hard, and hold every piece to our voice and style standards
Review others' content for clarity, flow, and consistency
Push every draft that's specific and reads like it was written by a human
Build the systems
Build the workflows and reusable skills the content team runs on
Use AI tools to do more with less, and write the prompts that make the whole team faster
Have 3-5 years of writing copy, ideally in B2B SaaS
Can show a portfolio across the web, blog, email, and social
Stay organised under a full calendar and still ship clean work
Write plain, specific copy and make technical ideas easy to read
Like owning a process end-to-end, rather than waiting to be handed briefs
Have written for sales and support teams
Know SEO fundamentals and the tools we run on, like GA, HubSpot
Have worked somewhere fast, where priorities shift week to week
Outcomes over process. We measure engineering impact by production reliability, latency benchmarks, eval coverage, and the AI experiences we ship - not tickets closed.
Deeply hands-on culture - leadership here means staying close to the hardest technical problems, not delegating your way out of them.
Fast cycles, high ambiguity, and the expectation that you bring both architectural depth and shipping velocity to every initiative.
Competitive pay tied to the systems you architect and the engineering culture you build.
JustCall is SaaS Labs' flagship product - used by 6,000+ businesses across 70+ countries to run their customer conversations. We're backed by Peak XV and Base10 Partners, have crossed $40M ARR, and are building toward $100M with the team, the product, and the infrastructure to get there.
If this is the role you've been waiting to find - let's talk.
SaaS Labs takes pride in being an equal opportunity employer. We believe diverse teams build better products, which is why we're committed to making hiring or any employment decision regardless of race, colour, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity, sexual orientation, or any other characteristic.
Skills Required
- 3-5 years of writing copy, ideally in B2B SaaS
- Portfolio across web, blog, email, and social
- Ability to stay organized under a full content calendar and ship quality work
- Write plain, specific copy and make technical ideas easy to read
- Willingness to own process end-to-end rather than waiting for briefs
- Experience writing for sales and support teams
- Knowledge of SEO fundamentals and tools like Google Analytics and HubSpot
- Experience working in fast-paced environments where priorities shift frequently
- Experience using AI tools and writing prompts to scale content workflows
What We Do
We help Sales and Support Reps unleash their #SuperRep potential and ‘do more’, without burning out. Our cloud based productivity and automation suite saves upto 12 hours a week per rep by helping them get faster, stronger, and sharper. We’ve helped 16 million+ sales and support agents from around 6000+ companies adapt better to the remote transition. The SaaS Labs SuperRep Suite includes: JustCall - Cloud Phone JustCall IQ - Conversation Intelligence Helpwise - Shared Inbox Dialworks - Sales Training Platform Callpage - Callback Automation Atolia - Collaborative Workspace Callroot - Phone Call Tracking Tool EasyCalendar - Appointment Scheduler To learn more about SaaS Labs, visit https://www.saaslabs.co/ To join our growing team, visit https://www.saaslabs.co/careers


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