Senior Communications Specialist

HilltopHoldings is looking to hire a Senior Communications Specialist. The Senior Content & Communications Specialist develops clear, compelling content for Hilltop Holdings and its family of companies. Working closely with other members of the Marketing and Communications team and utilizing a variety of communications tools and platforms, this position writes and edits materials for customers, employees, business partners and external audiences. The role translates complex business and financial topics into accessible messages while maintaining accuracy and a consistent brand voice.This is a hands-on writing role spanning marketing campaigns, corporate and internal communications, digital content, and sales support. The specialist also manages the relationship with the company’s external public relations firm and oversees related activities, including media pitching, reporter relationships and media monitoring reports.

Responsibilities

• Write, edit and proofread content for customer and employee emails, websites, newsletters, blogs, advertising, direct mail, brochures, presentations, sales materials and social media.
• Develop messaging and copy for marketing campaigns, product and service initiatives, community programs and other business priorities.
• Draft internal communications, including company announcements, leadership messages, intranet articles and employee-facing materials.
• Support executive communications through biographies, talking points, presentation content, letters and other written materials.
• Interview internal subject-matter experts and conduct research to turn complex information into accurate, audience-appropriate content.
• Write and edit customer communications related to products, services, promotions and other business needs, working with appropriate stakeholders on review and approval.
• Develop content for thought-leadership initiatives, including articles, commentary and event materials.
• Draft and edit press releases, announcements, media background materials and other content supporting public relations initiatives.
• Serve as the primary day-to-day contact for the external PR firm, providing direction, coordinating information and reviews, and keeping PR activities aligned with company priorities and messaging.
• Oversee the PR firm’s media pitching, reporter relationship activities and media monitoring reports, reviewing proposed opportunities, coverage and reporting with internal stakeholders as appropriate.
• Maintain the company’s media monitoring platform and generate regular reports for the Communications team and the Director of Marketing and Communications as requested.
• Partner with marketing, communications, digital and creative colleagues to adapt messaging across channels and maintain a consistent voice.
• Review existing content for clarity, accuracy, consistency and continued relevance; recommend updates when needed.
• Manage multiple writing assignments and deadlines, incorporating stakeholder feedback while preserving the purpose and quality of each piece.
• Perform other related duties as assigned.

Job Requirements

• Bachelor’s degree required; communication, journalism, marketing or related field preferred
• Five or more years of professional writing and editing experience required; experience in banking, financial services or another complex or regulated industry preferred 
• A portfolio demonstrating strong writing across multiple formats and audiences, including both persuasive marketing copy and corporate communications Excellent editing, interviewing and proofreading skills required 
• Ability to adjust tone and structure for different audiences, brands, channels and business objectives
• Ability to simplify complex topics without losing important nuance
• Excellent verbal, written and interpersonal communication skills required 
• Ability to effectively interact with all levels of the organization required 
• Proficiency with Microsoft Office; experience with content management, project management, and media management platforms preferred Ability to meet deadlines and adapt quickly to a rapidly changing environment required 
• Strong organizational and relationship-management skills, with sound judgment when managing concurrent assignments and feedback from multiple stakeholders 
• Excellent detail orientation and analytical skills and demonstrated decision making ability required

Qualifications

• Bachelor’s degree required; communication, journalism, marketing or related field preferred
• 5+ years of previous copywriting/editing experience required; experience in banking or financial services preferred
• Demonstrated creative and persuasive writing skills using a variety of communications vehicles and targeting a variety of audiences required; must provide work samples
• Excellent editing, grammar and proofreading skills required
• Excellent verbal, written and interpersonal communication skills required
• Ability to effectively interact with all levels of the organization required
• Excellent PC skills, including Microsoft Office suite required; SharePoint experience strongly preferred
• Ability to meet deadlines and adapt quickly to a rapidly changing environment required
• Excellent time management, organizational and problem-solving skills required
• Excellent detail orientation and analytical skills and demonstrated decision making ability required

The above statements are intended to describe the general nature and level of work being performed by individuals in, or assigned to, the above position and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required, and may be changed at the discretion of the Company.

About Us

Founded in 1998 and headquartered in Dallas, Texas, Hilltop Holdings offers a diverse range of financial services through its three primary subsidiaries, PlainsCapital Bank, PrimeLending, and HilltopSecurities. PlainsCapital Bank is a leading commercial bank with locations throughout Texas. PrimeLending is a national mortgage provider focused on purchase mortgage originations. HilltopSecurities provides financial advisory, clearing, retail brokerage, and other investment banking services. Hilltop Holdings seeks to build the premier Texas-based diversified financial services holding company through acquisitions and organic growth. To learn more, please visit www.hilltop.com.

About the TeamHilltop Holdings’ Marketing and Communications department is a dedicated team working to create impactful strategies and driving brand growth for our organization. We are passionate about connecting with our target audience, building strong relationships, and effectively communicating the value of our products and services. With a deep understanding of market trends and consumer behavior, we develop comprehensive marketing plans that encompass traditional and digital channels. From market research and competitive analysis to creative campaign development and execution, we strive to create compelling narratives that resonate with our customers. Our department works closely with cross-functional teams to ensure brand consistency and deliver exceptional experiences across all touchpoints. We embrace innovation and leverage cutting-edge technologies to enhance our marketing efforts and drive measurable results. At Hilltop, the Marketing department is committed to elevating our brand, fostering customer loyalty, and achieving sustainable growth in a dynamic and competitive marketplace.