The Role
The Senior Communications Planner defines integrated communication strategies, liaises between teams, oversees campaign channels, and utilizes consumer data to enhance media strategies.
Summary Generated by Built In
ABOUT THE AGENCY:
David&Goliath is an agency that adheres to one simple philosophy: Brave. To be brave, to inspire people and brands to take on their goliaths. To create lasting impact that the world can feel and truly embrace. This is our purpose and for over two decades, we have never wavered from it. We are not made for everyone. We are made for the few who believe that purpose isn't just a business proposition, but a way of life. And for those who believe we can achieve the unthinkable, together. David&Goliath is a collaborative, empathetic, and team-oriented culture that believes in taking on challenges that others might walk away from. Because, the truth is, nobody ever became great without first being brave.
ABOUT THE ROLE:
The Senior Communications Planner (aka Connections Planner) role acts as the liaison between Brand Planning, Creative, and Media. They will define the consumer journey so that the right messages reach our target audiences in the right moments. In a rapidly- evolving media and channel landscape, the Sr. Comms Planner will be a cross-channel expert, staying on top of the latest media, culture and consumer trends to inspire and challenge our creative teams to think outside the box. They will also elevate our marketing strategies so that it drives creativity, newness, and excitement across channels.
THIS ROLE IS FOR YOU IF:
You understand how to develop and implement integrated communication campaigns including earned, owned and shared content strategies
You take initiative and enjoy conceiving fresh ideas and innovative approaches for client partners and/or the agency
You are curious and constantly learning, and demand the best of yourself no matter the task
You’re familiar with the evolving media landscape, have strong media platform relationships and bring a track record of media relations outcomes
You seek to grow with the best, enjoy collaborative processes and want a workplace where your work ethic is recognized and appreciated
RESPONSIBILITIES:
- Define the campaign channel ecosystem to create a view of the overall communications plan and content strategy required to meet KPIs
- Work with the strategy and creative teams to take a creative idea/platform and connect it across a variety of consumer touchpoints
- Rather than focusing on messaging as our brand planners would, this person will focus on the channel strategy with our media partners, ensuring strategic alignment between medium and message
- Develop and/or use consumer journeys to help facilitate planning
- Be able to decipher existing qualitative and quantitative research reports, data and analytics to determine the best ways to connect with our audience
- Take on a total market approach when making recommendations
EXPERIENCE:
- 8+ years of experience in a communications planning or strategy role at an advertising, digital, PR, media and/or integrated marketing agency
- Knowledge of both traditional and digital media planning
- Experience with tech brands is a plus
Video Link (1 min. max); show us why you're brave! We're not looking for the highest quality editing, just good content. The role is based in Los Angeles, CA. The base salary is $90k - $105k plus benefits.
Please note: This role requires someone to be onsite in the D&G office 3 days per week — Tuesdays ,Wednesdays and Thursdays. Some on-set production and occasional travel may also be required.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, veteran status, or any other protected characteristic under applicable law. We are committed to providing an inclusive and accessible workplace where all employees can thrive.
Top Skills
Communication Strategies
Consumer Analytics
Content Strategies
Integrated Marketing
Media Planning
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The Company
What We Do
David&Goliath is dedicated to helping challenger brands outsmart and outperform the competition. Being a challenger brand is about a mindset, not a market position. It's the same mindset that drives us to be more observant, innovative and brave. It’s why we dig deeper to find and identify consumer behaviors that others overlook. It’s why our strategic and creative ideas are more compelling and more human. It’s also why we offer integrated creative capabilities that enable us to be nimble enough to move and adapt at the speed of the market. And, lastly, it’s why we’re brave enough to question the status quo rather than follow the lead of others
