Senior Communications & Marketing Manager

Posted 10 Hours Ago
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Munich, Bayern, DEU
In-Office
Senior level
Aerospace • Hardware • Defense • Manufacturing
The Role
Lead and execute corporate communications and marketing for a Germany-based defence scale-up. Develop media relations, strategic narratives, digital content, marketing campaigns, and employer branding. Support government and stakeholder communications, event presence, executive briefings, and cross-functional messaging to translate complex technical work into clear, credible communications for diverse audiences.
Summary Generated by Built In
Help Build Europe's Hypersonic Capability
 
At Hypersonica, we’re redefining what’s possible in European defence technology. We exist to deliver speed, resilience, and technological independence at a pace that sets a new standard. We are a small, elite team working on problems that matter, and solving them fast.
 
By joining Hypersonica, you’re not stepping into a predefined role. You’re joining a talent dense environment where every individual shapes the direction of the company. Our philosophy is to hire a small number of exceptional people with broad, deep technical capability, strong judgement, and the ability to operate autonomously.
 
We hire for talent, not rigid boxes. This role represents a business need, but the way it evolves will be shaped by the individual. If you’ve achieved what others said was impossible, or you bring a unique combination of skills that doesn’t fit a traditional mould, we want to hear from you. The work you do here directly contributes to Europe’s technological independence.

Overview:  

The Communications & Marketing Manager will play a central role in shaping and executing Hypersonica's communications and marketing activities from our headquarters in Germany.

This is a hands-on role for an experienced communications professional who is equally comfortable developing strategic narratives, creating compelling content, supporting media engagement, and driving marketing initiatives that strengthen Hypersonica's profile among customers, partners, investors, policymakers and future employees.

Operating at the intersection of advanced technology, defence innovation, engineering and public policy, you will help translate highly complex technical programmes into clear, credible and engaging communications for a broad range of audiences. You will work closely with leadership, business development, government affairs, engineering teams and external partners to enhance awareness of Hypersonica's mission, capabilities and impact.

What you’ll do

    Corporate Communications & Media Relations
  • Develop and deliver communications strategies that support Hypersonica's business objectives, brand/reputation and growth ambitions, alongside the Director of Communications.
  • Draft and coordinate press releases, media statements, executive briefing materials, Q&A documents and key messages.
  • Build relationships with German and European media across technology, aerospace, defence, business and policy sectors.
  • Support proactive and reactive media engagement, ensuring accurate, consistent and compelling representation of the company.
  • Monitor media, industry developments and stakeholder sentiment relating to defence innovation, aerospace, deep tech and European security.
  • Marketing & Brand Development
  • Support the development and implementation of integrated marketing campaigns that increase awareness of Hypersonica among key target audiences.
  • Strengthen and maintain brand positioning across all external communications and marketing channels.
  • Develop content that showcases company milestones, technological achievements, partnerships, programme successes and company growth.
  • Coordinate marketing materials including presentations, brochures, fact sheets, videos and digital assets.
  • Support employer branding initiatives to attract high-calibre engineering, technical and commercial talent.
  • Digital Communications & Content
  • Manage and develop content for the company website, LinkedIn and eventually other owned channels.
  • Create engaging written, visual and multimedia content tailored to different stakeholder audiences.
  • Maintain editorial calendars and coordinate campaign delivery across multiple channels.
  • Track and analyse engagement, reach and audience sentiment to inform future communications and marketing activities.
  • Government, Industry & Stakeholder Communications
  • Support communications related to government engagement, customer relationships, strategic partnerships and industry events as needed.
  • Iterate and refine messaging aligned with German, European and NATO security, industrial and innovation priorities.
  • Prepare briefing materials for executive leadership participating in conferences, site visits and public engagements.
  • Coordinate closely with Business Development, Government Affairs and Programme teams to ensure messaging accuracy and consistency.
  • Events & Thought Leadership
  • Support the planning and delivery of trade shows, conferences, customer engagements and corporate events.
  • Identify opportunities to position Hypersonica's leaders and technical experts as thought leaders within the European defence and aerospace ecosystem.
  • Develop speaking materials, articles, opinion pieces and conference content as needed.

Who you are

    Essential
  • Experience (6–8 years) in communications, marketing, public affairs or media.
  • Experience working within defence, aerospace, deep technology, engineering, advanced manufacturing, national security or highly regulated industries.
  • Strong German media literacy: understanding how mainstream media, defence media and industry audiences operate.
  • Excellent written and verbal communication skills in both German and English.
  • Demonstrated ability to translate complex technical concepts into clear and engaging communications.
  • Experience managing digital communications channels and content programmes.
  • Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
  • Excellent judgement, attention to detail and discretion when handling sensitive information.
  • Desirable
  • Broader media literacy across European markets.
  • Experience working with German federal ministries, defence organisations, research institutions or industry associations.
  • Familiarity with European defence, aerospace and security ecosystems.
  • Experience supporting VC-backed, scale-up or high-growth tech companies.
  • Experience supporting senior executives or technical founders in external communications.
  • Knowledge of employer branding and recruitment marketing.
  • Personal attributes
  • Highly proactive and self-motivated.
  • Curious, adaptable and intellectually engaged.
  • Strong collaborator who can build relationships across technical and non-technical teams.
  • Comfortable operating in an evolving, fast-growth environment.
  • Passionate about innovation and Europe's future security and industrial capability.

What we offer

  • A mission-driven environment working on one of Europe’s most ambitious defence technology programmes.
  • The chance to work alongside some of the top experts in aerospace, propulsion, guidance, control, manufacturing and defence technology.
  • High ownership from day one, with real responsibility and direct impact on company outcomes.
  • A fast-paced, technically rigorous environment where decisions are made quickly and execution matters.
  • A culture built around clarity, integrity, high standards and practical problem solving.
  • Competitive compensation, including share options.
  • The opportunity to help build a sovereign European hypersonic capability at a pivotal stage of company growth.

At Hypersonica, every hire raises the bar. We are deliberately small, intensely capable, and deeply mission-driven. If this role feels like a strong fit, or if you believe you bring something exceptional that goes beyond the description, we encourage you to apply.
 
Hypersonica is an equal-opportunity employer and assesses candidates solely on merit, capability, and potential.
 
You can apply directly to this role or reach out to Nathan Sweeney, Head of Talent. We review every application and aim to respond to all candidates within two weeks, whether the answer is yes or no.

Skills Required

  • 6-8 years' experience in communications, marketing, public affairs or media.
  • Experience working within defence, aerospace, deep technology, engineering, advanced manufacturing, national security or highly regulated industries.
  • Strong German media literacy, including mainstream, defence and industry audiences.
  • Excellent written and verbal communication skills in German and English.
  • Ability to translate complex technical concepts into clear, engaging communications.
  • Experience managing digital communications channels and content programmes (website, LinkedIn, editorial calendars).
  • Strong project management skills and ability to manage multiple priorities in a fast-paced environment.
  • Excellent judgement, attention to detail and discretion handling sensitive information.
  • Broader media literacy across European markets.
  • Experience working with German federal ministries, defence organisations, research institutions or industry associations.
  • Familiarity with European defence, aerospace and security ecosystems.
  • Experience supporting VC-backed, scale-up or high-growth tech companies.
  • Experience supporting senior executives or technical founders in external communications.
  • Knowledge of employer branding and recruitment marketing.
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The Company
53 Employees
Year Founded: 2023

What We Do

Hypersonica is a mission-driven European defense and aerospace company that develops next-generation hypersonic systems for military and civilian applications. Founded in 2023, the company aims to equip European allies with sovereign, cost-effective hypersonic strike capabilities. By utilizing a modular architecture and rapid iteration, they significantly reduce development costs and timelines, focusing on enhancing Europe's defense autonomy and technological independence in a complex global security environment.

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